NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? We’ve been trained now over the last 10 years to Google everything extensively. That it’s not that advertising is declining, it’s just that consumers are changing. 14: What happens when influence outshines advertising? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Melissa Agnes

SEPTEMBER 30, 2014

I abide by this logic myself in trainings and workshops, meetings, brainstorm sessions, speaking engagements – you name it. Within this advertisement, Budweiser pulled on different heart strings than the ones we’re used to having pulled on for this particular message.

Communications 234

Communications Crisis Management Crisis Communications Crisis 234

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. It does so by accounting for the effects of controllable elements like advertising and pricing, as well as semi-controllable things like PR or sponsorships. A new approach.

Media 221

Media Analysis Measurement Advertising 221

5W PR

APRIL 16, 2025

In Germany, they added more strength training content to match local fitness priorities. This extends to showing diverse body types, ages, and cultural practices in wellness advertising. Beyond translation, they created region-specific workout programs that acknowledge local fitness preferences.

Branding 78

Branding Brand Marketing Local 78

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

For example, an ad tech startup may be suited for topics from native advertising to GDPR , while a professional services firm can fit stories about anything from compliance to forensic accounting. PR teams can narrow the field by determining which execs have been recently trained and who understands the media process.

Media 323

Media Interviews Financial Construction 323

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. This summer at the Cannes Lion Festival, for example, Greenpeace protesters made a splash in canoes to protest the fossil fuel industry’s greenwashing in advertising.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. If any of this sounds intimidating, an executive should not hesitate to call on PR pros for formal speaker training. Get the lay of the land.

How To 232

How To Conference B2B Advertising 232

Communications Conversations

SEPTEMBER 14, 2017

“Arik, I have a couple team members I need to train up when it comes to social media ad buying–where should I send them?” sparked is a social and digital media training program where real-world professionals who work from some of the Twin Cities largest brands and agencies are the professors. It will be an experience.

Media Training 0

Media Training Training Social Media Media 0

5W PR

JULY 11, 2024

Media training has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI. These things benefit targeted advertising and content recommendations. Media training provides tools to analyze information and identify potential biases in AI-generated content.

Media Training 78

Media Training Training Media Privacy 78

Prohibition

APRIL 13, 2021

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. There’s no magic wand that does the hard work for anyone.

Marketing 144

Marketing Advertising Advertising Small Business 144

Stuart Bruce

JUNE 24, 2014

It easier however to train people in the individual skills and tactics that are part of the public relations toolkit. This observation is also based on training hundreds of PR, marketing, digital, social media and communications people in more than 30 different countries. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

Rock the Status Quo

SEPTEMBER 3, 2014

Knowing this, most still aren’t training the talent they already have in-house. Calling themselves advertising agencies or interactive agencies feels dated, and while they might have a public relations department (or person), calling themselves a public relations agency is too limited – so they substitute the word digital.

Agency 188

Agency SEO Advertising Advertising 188

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Get your team trained on these social media guidelines and how to use social posts appropriately. PS Vita [ruling] the world. Learn about it! us.playstation.com/psvita/ #GAMECHANGER.

Guidelines 168

Guidelines Employee Training Social Media 168

PRSay

JULY 17, 2020

If you want mothers to read … display ‘Mothers’ in your headline,” advised advertising guru David Ogilvy. To learn more about her training, consulting or writing and editing services, contact her at ann@WylieComm.com. Here are three ways to do that: 1. Call out to the reader in the headline. “If Copyright © 2020 Ann Wylie.

How To 192

How To Writing Training Survey 192

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials. Again, communication is key. . It’s PR, not ER.

Publicity 334

Publicity How To Product Launch Agency 334

5W PR

NOVEMBER 27, 2024

Consider paid advertising to reach a wider audience and target specific demographics. Train the staff to provide personalized service and go the extra mile to exceed expectations. Optimize the website for search engines, ensuring it’s mobile-friendly and easy to navigate.

How To 78

How To Marketing Hotels Local 78

5W PR

JANUARY 26, 2025

Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications. Ben & Jerry’s provides a strong example through their integrated approach to advocacy.

Strategy 78

Strategy Branding Brand Employee 78

ImPRessions - Crenshaw Communications

MARCH 11, 2020

The TikTok train has taken off and if you’re not on board, you may be missing out. The platform is now offering new advertising options, making it easier to reach specific customer segments. Yet the social media landscape changes constantly. Here are some of the key trends all businesses should be #following this year.

Social Media 272

Social Media Trends Media Instagram 272

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Don’t advertise your brand. There’s no need to digress into an advertisement for your company or service (although a good introduction is essential, as outlined below.) As actors are trained to do, panel participants should enunciate and project just a little bit more than normal, speaking clearly into the microphone.

B2B 178

B2B Trade Shows Leadership Conference 178

Sword and the Script

JANUARY 21, 2025

Most of the social media platforms have courses you can take on their advertising products. Similarly, as a marketing and PR professional, I have formal training and lots of practical experience with statistics and probability. From time to time, some of the SEO vendors open up courses for free.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. It’s not enough to be a well-trained expert communicator; you had better know business and the language of business. It’s not just press releases and media training.

Trends 199

Trends Corporate Employee Analysis 199

Deirdre Breakenridge

AUGUST 7, 2014

No other generation has had to deal with the media and advertising interweaving themselves into practically every aspect of our lives. In his spare time you can find Drew marathon training, soaking in the sun at the beach or cheering his hometown Heat or Dolphins on TV. . You can follow Drew on Twitter @drewhslater.

Blogging 269

Blogging Ethics Education Technology 269

ImPRessions - Crenshaw Communications

MARCH 22, 2023

Generative AI is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data, so it makes sense that so many companies are jumping on the generative AI train. Fraud costs advertisers billions of dollars each year.

Advertising 170

Advertising Advertising Analytics Data 170

PR 20/20

JULY 6, 2020

With that goal in mind, we deployed a HubSpot training program for our entire team to really dig into new courses available via The HubSpot Academy. The HubSpot Academy team is incredible when it comes to making quality training available. HubSpot Training Program. Train with the Experts. Here’s how we did it.

Training 72

Training How To Course Software 72

ImPRessions - Crenshaw Communications

MAY 8, 2017

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery.

Media 199

Media Interviews YouTube Advertising 199

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. He is past president of the International Advertising Association; and past member of the Arthur Page Society and the National Investor Relations Institute.

Corporate 274

Corporate Leadership Advertising Advertising 274

Bianchi Biz Blog

DECEMBER 5, 2024

Key services include: Media relations (building brand profile and awareness through media outreach) Influencer marketing (helping brands identify and engage with content creators) Digital solutions (end-to-end strategy, Google Ads, SEO, website design, advertising) Social media (strategy, content creation, advertising, influencer engagement, analytics) (..)

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. Readership and advertiser stats support the emotional narrative and make Remedy Health a site for potential business and advertising partners to notice. Nothing in public relations is quite as rewarding as securing an important interview for a client.

Interviews 206

Interviews Media Advertising Advertising 206

Shift Communications

DECEMBER 4, 2017

Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg. Influencer Marketing Train Keeps Picking Up Speed. Part 5: Social Media.

Trends 161

Trends Publicity SEO Advertising 161

5W PR

JANUARY 27, 2025

The Evolution of PR Measurement PR measurement has come a long way from the days of manually tracking press clippings and estimating advertising value equivalency (AVE). Today’s measurement landscape incorporates multiple data sources and sophisticated analysis tools that provide deeper insights into campaign performance.

Measurement 78

Measurement Tools Analysis Analytics 78

Communications Conversations

OCTOBER 1, 2014

The business world thinks students should graduate ready to hit the ground running, with some training (I may be speaking out of school here, as I don’t hire individuals, so I really have no basis here–just speculating based on what I see/hear). Teach themselves how to run a native advertising campaign? So, I taught myself.

Advertising 153

Advertising Advertising Analysis Video 153

The Proactive Report

NOVEMBER 3, 2022

If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. Trained in both Fine Art and Graphic Design, he’s worked in large agencies and consulted for Inc 500 and Fortune 1000 clients. Connect with Mike on LinkedIn.

Digital PR 246

Digital PR Reputation Employee Social Media 246

5W PR

MARCH 8, 2025

According to Nielsen research, 92% of consumers trust recommendations from peers over traditional advertising. Join professional speaking organizations that offer training and networking. Building Social Proof Social proof validates your expertise and speaking ability. Display logos of organizations you’ve worked with.

Branding 78

Branding Brand LinkedIn Case Study 78

Deirdre Breakenridge

MAY 8, 2018

I was able to hear Morgan Spurlock, the actor and director of Super-Size Me , discuss advertising and marketing techniques and Judy Smith, the inspiration for Scandal , talk about crisis management. I will have access to workshops, conferences, and trainings which will further advance my career. Conclusion.

Education 232

Education Conference Meeting Social Media 232

Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Media 113

PRSay

APRIL 29, 2019

If you want mothers to read … display ‘Mothers’ in your headline,” advised advertising guru David Ogilvy. Learn more about her training, consulting or writing and editing services at WylieComm.com. .” Readers love benefits, because they focus on their favorite topic: themselves. Call out to targeted readers. “If

Writing 156

Writing Retail Training Customer Service 156