Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

Buzzstream

JANUARY 15, 2025

This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. For instance, Chriss team compared newly launched value meals after their fast food inflation study went viral. Dont fear failure Not every campaign will hit.

Viral 62

Viral Digital PR Pitching Data 62

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers. Marketing teams have regular access to information like analytics, leads, conversions, and sales trends.

Marketing 310

Marketing Product Launch Corporate Viral 310

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. According to thecompany10, “Who can say exactly why a video or story goes viral? Brands are beginning to over-rely on data and measurement.

Trends 151

Trends Communications Employee Enterprise 151

Shift Communications

NOVEMBER 3, 2014

Prankvertising is a marketing strategy and growing trend in recent years that involves pranking, if not outright scaring, an unsuspecting individual or audience. When a journalist later called Gordon out on the stunt, which he believed to be fake, Gordon exacted his viral revenge. Advertising' Zach Burrus. Marketing Analyst.

Advertising 92

Advertising Advertising Viral YouTube 92

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. followers, it’s in the same viral sphere as Duolingo. Long-winded promotional copy and “swipe to learn more!”

Video 148

Video Branding Brand Instagram 148

Cision

JUNE 29, 2017

Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. Lastly, you should monitor what people are talking about on social media and jump on trends you can predict before anyone else sees it coming. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.

Creativity 156

Creativity Meeting Advertising Advertising 156

Prohibition

MARCH 16, 2022

Here we share five top tips when it comes to social media advertising for small businesses to help promote the brand, product or service through advertising: Start with a plan for you social media advertising . Plan your advertising strategy thoroughly – consider all the methods of maximising engagement.

Small Business 71

Small Business Advertising Advertising Social Media 71

Cision

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Google Search Console: use it to track brand-driven search growth, including monitoring branded search queries, measuring impressions and clicks, analyzing trends over time, and assessing page performance.

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

MAY 26, 2016

As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution. Publishers are increasingly looking to monetize content everywhere, especially newer media startups without the legacy of a solid wall between editorial and advertising.

Viral 136

Viral Creativity Advertising Advertising 136

Flack's Revenge

MARCH 8, 2018

That all changed last week, when I checked out a webinar hosted by their head of blogging and communications, Gabriele Boland, and Benedict Nicholson, editorial direcor (by the way, the Newswhip blog is a great resource, Gabriele and her team do a fantastic job – it regularly shares interesting trends and data about media, content and social).

Data 159

Data Media Software Viral 159

PR for Anyone

OCTOBER 7, 2021

What is trending online? When you can pitch yourself as an expert on a topic that is trending online. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. The media is regularly covering trends that are going viral on that platform.

How To 130

How To Pitching Film Video 130

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

Buzzstream

DECEMBER 30, 2024

Youve either planned it or reacted to an event or trend. These days, the news is running a mile a minute, with platforms like TikTok uncovering and proliferating trends and new platforms like BlueSky establishing brand-new information streams. Think of it as adding something new to a trending story. Its quick and agile.

Pitching 62

Pitching Trends Google Data 62

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. Sure it’s a proven method for connecting with your audience around popular events and trends, but never lose sight of your message along the way.

Marketing 138

Marketing Conference Trends Viral 138

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Can you tell us how you look for content and cultural trends? Watch webinar.

Trends 78

Trends Branding Brand Reddit 78

Cision

FEBRUARY 8, 2016

Doritos is a perennial Super Bowl performer, consistently creating viral campaigns. Mountain Dew created this year’s most viral ad, a terrifying creation centering around a hallucinatory puppy-monkey-baby, a single being made up of three creatures that individually have been characters in the Super Bowl’s most popular commercials.

Branding 120

Branding Brand Viral Twitter 120

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Practical Value.

Social Media 120

Social Media Facebook Twitter Print 120

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. Learn more about our media database. Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104

Examples How To Product Launch Print 104

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blogging is no longer an experimental trend that might be a waste of time. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? But what’s trending in the news? What’s trending, seasonality. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did.

Pitching 130

Pitching Video YouTube Viral 130

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources.

Reddit 183

Reddit Software B2B Technology 183

Buzzstream

NOVEMBER 21, 2024

In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out. The Grapevine – Monthly PR Campaign Roundup The Grapevine offers a monthly snapshot of the best campaigns across industries and insightful year-end trends that can be used for ideation and inspiration.

Digital PR 62

Digital PR SEO Web Resources 62

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. It’s easy to want to jump on every trend, but Powell emphasizes the importance of staying within territories that work for your brand. What does interest look like?

Creativity 78

Creativity Data Trends Analytics 78

NewsWhip

JUNE 2, 2020

Marketing and Advertising. Social media plays a pivotal role in Turbine Lab’s research – having the clearest signal on what’s trending now is essential to their core mission. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting.

Case Study 78

Case Study Study Viral Data 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

Agility PR Solutions

SEPTEMBER 19, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free” advertising this past August when its sassy Fried Chicken Sandwich battle went viral on Twitter—and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 81

Twitter Viral Marketing Advertising 81

5W PR

SEPTEMBER 19, 2023

Viral content In the digital age, content can become viral overnight. Whether it’s a tweet, a video, or a meme, viral content can spread rapidly and exponentially. Brands that can tap into trending topics or create shareable content have the potential to gain massive visibility.

Viral 78

Viral Digital PR Storytelling Reputation 78

Prohibition

MAY 23, 2022

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success. Here’s a round-up of what’s changed throughout May and key trends to keep on top of across various social channels. Instagram introduces a new story format.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Communications Conversations

FEBRUARY 6, 2015

Especially the stats around the cost per impression for real-time marketing “war room”-based tactics vs. other forms of advertising–quite eye-opening. We also talk a bit about the trend of companies pre-releasing Super Bowl commercials BEFORE the big game. Will the trend continue? Is it worth it? We discuss.

Viral 60

Viral Marketing YouTube Enterprise 60