Agility PR Solutions

NOVEMBER 16, 2022

Since the ownership of Twitter changed in October, there have been daily announcements of policy and staffing changes making Twitter users consider whether to stay or leave the social media platform. The post Should you leave Twitter? Do you stay […].

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Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen. How was the research conducted? “We

Social Media 165

Social Media Study B2B Media 165

Contently - Strategy

SEPTEMBER 30, 2024

As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy.

Social Media 105

Social Media Privacy Brand Branding 105

Onclusive

JUNE 24, 2020

That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale.

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ImPRessions - Crenshaw Communications

JULY 30, 2020

When news breaks, you rush to Twitter to join the conversation. You secretly hope you’ve been shadowbanned on Twitter. Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. Let me know on Twitter @colleeno_pr. .

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Onclusive

JULY 25, 2017

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. ROAS measures gross revenue generated from each dollar spent on advertising.

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ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network.

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ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise. For anyone who’s still trying to find a true “Twitter replacement” as a hub for breaking news – don’t count on it. And he sees PR teams getting more involved in brand safety.

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Cision

NOVEMBER 28, 2016

Twitter communication is transactional. The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. What I want to do in this post is take a look at who is using Twitter and how the way they interact on the platform is important to how you reach them.

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ImPRessions - Crenshaw Communications

AUGUST 17, 2022

25 Ad Tech Journalists To Follow On Twitter. Twitter is an excellent way to build a list of go-to journalists. Events like Advertising Week, AdExchanger Programmatic I/O, to Cannes are all great opportunities for PR to gain extra exposure for executives. .

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Cision

MARCH 30, 2015

Well, Twitter has just teamed up with Foursquare to tag locations in tweets. Consider this: the detailed location database and massive consumer data it offers, along with Twitter’s built-in user group, may make it the #1 social media geolocation tool across networks. Twitter (@twitter) March 23, 2015. Coming soon!

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Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

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Advertising Advertising Real Estate Travel 133

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

In the media business, we talk a lot about how brands can get into those conversations through advertising. Where’s that “replacement Twitter” we asked for, anyway? In the case of X, formerly Twitter, no single social platform has emerged where PR pros can simply port over and replicate their Twitter strategies.

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ImPRessions - Crenshaw Communications

JULY 10, 2020

Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Let me know @colleeno_pr.

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5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. Twitter Twitter enables companies to engage with the audience in real time.

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Advertising Advertising Social Media Reddit 97

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Follow Bryan on Twitter: @bryanpedersen. That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right?

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Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here’s why: in 2015, Twitter’s growth was negligible and its utility (despite different enhancements and tweaks) remains pretty consistent. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1.

Twitter 120

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Prohibition

JULY 7, 2022

Twitter moves towards long-form content. The increased character limit for tweets from 140 to 280 was monumental for Twitter, with users able to exercise more freedom. Now, Twitter is looking into longer-form content through ‘Twitter notes’, enabling users to create and publish articles on the platform.

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ImPRessions - Crenshaw Communications

APRIL 8, 2021

Throw in Twitter for good measure. One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. P&G spoke for Big Advertising when it called out “massive media waste, outright fraud and issues of brand safety,” among other things. The news isn’t all bad.

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Reputation Privacy Data Advertising 305

Steve Barrett on PR

NOVEMBER 3, 2022

Marketers and advertisers crave certainty and stability, but the first week under the leadership of Chief Twit Elon Musk has demonstrated precisely the opposite of that.

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Twitter Brand Branding Leadership 122

Cision

AUGUST 26, 2015

To figure out which handles to target when I launch ads on Twitter. Every year, Cision creates a list of the top 50 social media influencers on Twitter. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Jay Baer (@jaybaer) August 19, 2015.

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Social Media Twitter Media Nonprofit 120

Wadds Inc.

NOVEMBER 12, 2022

The first thing you need to know about Mastodon is that it’s not Twitter. The hiatus around Twitter has spearheaded a search for alternatives. The failure of Twitter is teaching us important lessons about authentication, data portability, and governance. Twitter isn’t a product. Mastodon isn’t as user friendly as Twitter.

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Twitter How To Government Media 116

Deirdre Breakenridge

OCTOBER 29, 2018

Last year, Shea Moisture released an advertisement for a campaign called “Break Free from Hair Hate” that was meant to be empowering and uplifting. People took to Shea Moisture’s Facebook page and Twitter and began to say things like “Shea Moisture is cancelled,” “Shea Moisture is a sell out,” and “I’m throwing my products in the trash!”

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Advertising Advertising Twitter Communications 295

Shift Communications

APRIL 26, 2022

All eyes are on Twitter and Elon Musk. Is Twitter dying? We’ve admittedly seen some of Twitter’s impact for brands diminish. We’ve admittedly seen some of Twitter’s impact for brands diminish. Still, he spent $44 billion on Twitter, with plans to “unlock its extraordinary potential.” Advertising landscape changes.

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Mindful Marketing

AUGUST 5, 2023

Many have similarly berated Twitter’s unexpected rebranding, which won’t be as easy as the unappealing patio shade to retract, but are there actually things to like about “X”? Regardless the timing or the reason, to say the response to Twitter’s rebrand has been critical is certainly an understatement.

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Twitter Consumer Newspapers Social Media 100

Ronn Torossian

MARCH 18, 2023

Here are some spring cleaning advertising ideas that can help companies to connect with their customers and promote the brand’s products. Winter is nearing its end, signaling that it’s spring cleaning season.

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Communications Brand Branding Instagram 195

Ronn Torossian

JUNE 8, 2021

The burger itself was launched at the beginning of the year and was promoted in a social media campaign on Twitter and Facebook. Unfortunately, the new ad campaign in April was banned by advertising watchdogs in the United […]. In April of last year, Burger King announced a new ad campaign for its first plant-based burger.

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ImPRessions - Crenshaw Communications

JUNE 27, 2022

It’s common for journalists to pick up something on Twitter to incorporate into an article or research for further commentary, for example. Last month, our client Innovid put out an annual benchmarks report examining key trends in streaming CTV advertising and more.

Social Media 322

Social Media Data Report Leadership 322

Prohibition

JUNE 23, 2023

Social media advertising is an ever growing and evolving part of social media. Month on month, there are new changes and updates to each platform when it comes to advertising. The first is a new discount code tool which will allow advertisers to have a specific discount code linked to an ad/account.

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Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Perhaps a company receives negative backlash on Twitter, or maybe there’s a case study about a recent campaign. You can follow Sedale on Twitter (@SedaleM).

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Case Study Trends Instagram Social Media 224

Reputation Us

NOVEMBER 28, 2022

Elon Musk is revolutionizing Twitter — for good or ill, depending on which of a million fiery headlines you agree with. Elon Musk’s approach to the acquisition of Twitter — via inflammatory tweets, friends’ money, and the Delaware Chancery Court — has spilled a lot of ink. Musk’s ultimate goal is to make Twitter profitable.

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ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Videos on your website or YouTube channel can be distributed on Twitter, LinkedIn, Facebook, and Instagram. But with a user base of 1.6 billion, Facebook is still one of the best platforms for building brand awareness.

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Social Media B2B Media Video 323

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Enter @PayGap, an ingenious Twitter bot that automatically calculated and responded with that particular company’s media gender pay gap. In a class by itself; Elon Musk and Twitter I don’t know how to analyze Elon Musk’s many PR and communications mistakes over the course of the year.

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Banking Nonprofit Twitter Advertising 212

Cision

JULY 5, 2017

Your content shouldn’t be thinly-veiled advertising, but instead, should provide useful information to your audience. Or if people go crazy for your daily Twitter tips, lather, rinse, repeat. Because this word is so nebulous, it becomes hard to define, but I take it as creating value for an audience without ulterior motives.

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Content Marketing Advertising Advertising Google 247

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. So what does digital marketing growth have to do with PR? ” 4.

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Measurement Data-Driven PR Survey Storytelling 231

PRSay

MAY 8, 2020

The advertising landscape may never be the same. That’s bad news for publications that rely on advertising to make up large portions of their budgets. Advertisers are flocking to bigger names like Google and Facebook, which may permanently change the news landscape. Connect with Lisa on Twitter: @LisaArledge.

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Communications Conversations

JULY 9, 2020

The fact that most companies are over-relying on Facebook (and Instagram) advertising. According to some reports , Facebook makes up 83% of all social media advertising. The next closest major social network (here in the US, at least) was Twitter at just 3 billion. Now that’s what I call over-indexing.

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