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The Future of Twitter

The Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Journalists on Twitter.

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Understanding Programmatic Advertising

Ronn Torossian

Programmatic advertising is changing the digital marketing landscape. Social media platform X, formerly Twitter, now offers programmatic advertising ads through Google. What is programmatic advertising? It automates the buying and optimization of digital ads, replacing manual processes.

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#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

Deirdre Breakenridge

Dr. Marlene Neill (@ neillPR) is an assistant professor of advertising and public relations at Baylor University. Dr. Neill will be engaging with students, professionals and other educators in a community chat session via Twitter, discussing today’s ethics and sharing her professional advice. Is PR Right for me? ”

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Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

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PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon

Deirdre Breakenridge

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. ET, #PRStudChat and #PRLab will gather for a Twitter chat in preparation of PRoBono. On November 18th at 8:30 p.m.

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20 Ad Tech Journalists To Follow On Twitter

ImPRessions - Crenshaw Communications

As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. By following the top journalists and influencers on Twitter, you’ll start the year more informed than ever. Check out this list of 20 ad tech mavens as a starting point for your new follows in 2020.

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Guest Post: How Twitter Became My Platform of Choice

Deirdre Breakenridge

Since it wasn’t resonating with editors, I decided to try Twitter. Determined to get results, I taught myself Twitter in one weekend. I researched top Twitter influencers, read and retweeted their content. For me, using Twitter is synonymous with reading The New York Times on Sundays, except in an hour.

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