Shift Communications

NOVEMBER 3, 2014

The end product is a commercial spot or online video. Carlsberg Beer induced panic in a video stunt where poker players called unwitting friends in the middle of the night asking them to come settle up the money they had lost that night. The two videos have combined for more than 60 million YouTube views. Advertising'

Advertising 92

Advertising Advertising Viral YouTube 92

Cision

JUNE 29, 2017

Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. While his video had more than 30 million views, only 1.3

Storytelling 0

Storytelling Data Communications Technology 0

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. million engagements on the platform. nike Sugar, spice, and everything nice.

Advertising 78

Advertising Advertising Branding Brand 78

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 86

Advertising Advertising Ethics Fashion 86

Polaris

NOVEMBER 20, 2014

Struck by Caine’s inventiveness, he decided to make a video about the arcade. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. The video quickly went viral, racking up over 1 million views the first day alone. creative agency.

Storytelling 199

Storytelling Reddit Video Creativity 199

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Consider the option of putting an ad into a viral video on Facebook. You may just find that this approach pays off in even larger quantities.

Advertising 76

Advertising Advertising Marketing Viral 76

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating.

Viral 106

Viral Advertising Advertising Facebook 106

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Ah, video. Never would I have guessed we’d live a day where every single one us would keep a professional camera and the world’s largest video collection in our pocket. It’s no secret, videos drive engagement.

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. From the moment the notice hit the internet, Popeyes was ready with an in-depth video , press releases , multimedia of the sandwich and a social media strategy.

Product Launch 149

Product Launch Storytelling Social Media Video 149

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). GUINNESS WORLD RECORDS Secret #4: Simplicity.

Viral 88

Viral Marketing Guidelines Local 88

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

Cision

MAY 12, 2017

The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Use them to spread positive news about your firm.

Google 259

Google Digital PR Mobile SEO 259

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. This revolutionary technology will help measure the emotional reactions of the target audience to a video commercial or a movie trailer.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

A brand nickname is like a viral video. At an advertising conference yesterday AT&T announced that its AppNexus ad-tech unit will be rebranded as … wait for it — Xandr. But “Dunkin” has been used in DD marketing for years, and it’s already a nickname among regular customers.

How To 101

How To Viral Advertising Advertising 101

ImPRessions - Crenshaw Communications

MAY 26, 2016

As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution. Publishers are increasingly looking to monetize content everywhere, especially newer media startups without the legacy of a solid wall between editorial and advertising.

Viral 136

Viral Creativity Advertising Advertising 136

Prohibition

MARCH 16, 2022

Here we share five top tips when it comes to social media advertising for small businesses to help promote the brand, product or service through advertising: Start with a plan for you social media advertising . Plan your advertising strategy thoroughly – consider all the methods of maximising engagement.

Small Business 71

Small Business Advertising Advertising Social Media 71

Sword and the Script

JULY 25, 2017

They recorded him drowning and uploaded the video to YouTube. The story went viral as news organizations picked up the story. USA Today published an audio recording of the incident while the Daily Mail published the raw video. Before a video of a man drowning while kids laugh. Still, I clicked through. Another ad.

Advertising 62

Advertising Advertising Viral Video 62

PRSay

MARCH 11, 2019

And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

PR for Anyone

OCTOBER 7, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. I did this video about TikTok. We film videos.

How To 130

How To Pitching Film Video 130

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. I did a whole video on let TikTok be your publicist.

Pitching 130

Pitching Video YouTube Viral 130

The Resolution Blog

JANUARY 31, 2020

Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow Avoid Judge Yawns With a Stand-Out Entry Lou Greeves : “Done well, case study videos can wow judges.

Measurement 156

Measurement Case Study Creativity Course 156

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

NewsWhip

DECEMBER 7, 2023

A viral video on TikTok seemed to suggest that Target was masquerading regular sale prices as new Black Friday deals, and it immediately sent the public into a frenzy, with many other creators posting videos of themselves inspecting sales inside their local Target, as well as other major retailers.

Branding 78

Branding Brand Retail Viral 78

5W PR

JANUARY 23, 2023

Benefits Companies understand how difficult it’s become to reach their target audiences by only relying on advertising campaigns. However, a lot of companies have a difficult time doing that, which is why they’ve started to invest in advertising campaigns on the platform, as well as influencer marketing campaigns.

Marketing 88

Marketing Advertising Advertising Viral 88

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. The follow-up news release came four hours later and included a link to a video featuring CEO Gary Kelly.

Crisis 136

Crisis Privacy Airlines Facebook 136

Shift Communications

OCTOBER 7, 2014

People can sense desperation and self-promotion in advertising in much the same way as when we watch The Bachelor. A personal favorite was between Old Spice and Taco Bell, which drolly duked it out over the merits of false advertising. Don’t force a message for the sake of getting it in front of a large audience. Brands take note!

Marketing 138

Marketing Conference Trends Viral 138

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience.

Video 62

Video Social Media Instagram Media 62

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. I’m as concerned as anyone, but the furor also makes me think about where we draw the line between truth and so-called propaganda – sometimes known as PR.

Publicity 120

Publicity Storytelling Journalism Viral 120

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Sword and the Script

NOVEMBER 11, 2014

Those brave enough to jump from an aircraft will upload their video to YouTube and make the photos their social media profile shots. Parked outside of a rest stop on Interstate 95, a truck carrying soda to refill soda machines, double-dipped by offering billboard style advertising on the side.

Marketing 113

Marketing System Viral Insurance 113

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency.

Social Media 120

Social Media Facebook Twitter Print 120

5W PR

SEPTEMBER 19, 2023

This content can take the form of articles, videos, infographics, webinars, and more. Viral content In the digital age, content can become viral overnight. Whether it’s a tweet, a video, or a meme, viral content can spread rapidly and exponentially.

Viral 78

Viral Digital PR Storytelling Reputation 78

Waxing UnLyrical

JUNE 4, 2014

Gangnam Style and the Harlem Shake make up two-thirds of the triumvirate of ultimate online mainstream music-based video sensations (with Blurred Lines completing the podium). The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video.

Mobile 105

Mobile Community System Social Media 105

ReimaginePR

JUNE 6, 2016

So, for example, you could say that every Monday you’ll post something motivational, but Fridays you’ll stick to funny videos. Monday uses a theme (motivation) while Friday is an example of the type of post (video in this case). 8: Paid Advertising. Find what works for you and your audience and go from there.

Social Media 120

Social Media Media Instagram Advertising 120

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. In his book, Contagious, Wharton marketing professor Jonah Berger describes what makes online videos go viral. ” – Micha Elsner, Assistant Professor at the Department of Linguistics, Ohio State University.

Writing 144

Writing Study Viral Consumer 144