Sword and the Script

JULY 25, 2017

They recorded him drowning and uploaded the video to YouTube. The story went viral as news organizations picked up the story. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. 2) Are we so conditioned to ignore advertising we no longer notice?

Advertising 67

Advertising Advertising Viral Video 67

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Consumer habits and generational preferences are pushing toward an increased use of PR over advertising.

Pitching 120

Pitching How To Instagram YouTube 120

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube. And at MediaSource , driving big results is what we’re all about.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104

Examples How To Product Launch Print 104

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Watch this week’s PR Tip here. See my story in the video about Steve and what he did.

Pitching 130

Pitching Video YouTube Viral 130

Sword and the Script

NOVEMBER 11, 2014

Those brave enough to jump from an aircraft will upload their video to YouTube and make the photos their social media profile shots. Parked outside of a rest stop on Interstate 95, a truck carrying soda to refill soda machines, double-dipped by offering billboard style advertising on the side.

Marketing 120

Marketing System Viral Insurance 120

PR for Anyone

OCTOBER 7, 2021

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. The media is regularly covering trends that are going viral on that platform. But first, I’d love for you to subscribe to our YouTube channel. This is why you need to start socially listening.

How To 130

How To Pitching Film Video 130

Communications Conversations

FEBRUARY 6, 2015

Especially the stats around the cost per impression for real-time marketing “war room”-based tactics vs. other forms of advertising–quite eye-opening. See Which Super Bowl Ads Are Already Going Viral”. Does Super Bowl Exposure Matter if Ads Go Viral?”. Is it worth it? Will the trend continue? “USA

Viral 60

Viral Marketing YouTube Enterprise 60

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Virality and shareability: The innocence and charm of child influencers make their content highly shareable. Child influencers are reshaping digital marketing.

Branding 83

Branding Brand Marketing Ethics 83

Waxing UnLyrical

OCTOBER 17, 2011

200,000 YouTube views in one week. The campaign has brought our brand voice to life in a tangible way through our Twitter, Facebook and YouTube channels. While the viral nature of social media influenced the success of the Break Up, it was the campaign’s cross-channel approach that ensured it. Share of Voice reached 55%.

Publicity 93

Publicity Banking YouTube Social Media 93

Cision

FEBRUARY 5, 2016

Also, kids are taking the internet by storm with their YouTube channels and toys. What are hits and misses you’ve experienced with PR and advertising professionals? Sally has ONE viral post that brings in all those views. Photography and most recently videos are becoming very important, more so than numbers.

Pitching 120

Pitching Instagram Viral YouTube 120

PRSay

OCTOBER 25, 2017

Earlier this year, a video from “ America’s Got Talent ” — which Dunkin’ Donuts sponsors — featuring a man in a pumpkin mask dancing to Rockwell’s “Somebody’s Watching Me” racked up nearly 3 million YouTube views. What’s driven the convergence of PR + marketing + advertising? Social media. PRSAPESO #PRSAICON.

Social Media 119

Social Media Conference Media Corporate 119

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. Gangnam Style was a concentrated publicity effort based on the work of Psy and his PR team. So which one garnered more interest according to Google trends? Holistic media and commerce.

Mobile 105

Mobile Community System Social Media 105

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. Marketing comes in many different shapes and sizes. However, digital marketing isn’t the only way to connect with your audience.

Company 96

Company Marketing Social Media Analytics 96

wiredPRworks

NOVEMBER 10, 2016

Question: While the concept is centuries old, influencer marketing became the "buzz word" only a couple of years ago, and advertisers' interest in it is only getting stronger. The biggest misconception is that the campaign will go viral. And here's my interview that first appeared on the conference blog. Was it worth it?

Marketing 65

Marketing Conference Advertising Advertising 65

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). These four categories correspond roughly to the areas of advertising, PR, marketing, and sales.

Pitching 60

Pitching eBook Advertising Advertising 60

Mindful Marketing

JANUARY 12, 2019

” It’s also worth noting that of the several Fiji Water girls stationed on the red carpet at the Globes, Cuthbert was the only one whose presence went viral. I knew why there was a photographer poised there and I moved away as I said out loud that I didn’t want to be doing advertising for either. #FIJIwatergirl.”

Film 72

Film Viral Hotels Television 72

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes.

Fashion 75

Fashion Telecommunications Crisis Training 75

Contently - Strategy

JUNE 18, 2024

million YouTube views—it’s both beautifully shot and emotionally affecting. The viral Cadbury “Gorilla” advertisement —wherein a gorilla drums along to Peter Gabriel’s “In The Air Tonight,” and no chocolate is consumed—is downright silly. It’s no wonder the film has amassed over 4.7

Storytelling 52

Storytelling Examples Branding Brand 52

Solo PR Pro

JULY 3, 2019

E-commerce and Online Advertising. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Privacy Concerns and Their Impact on Advertising. E-Commerce is still gaining on brick and mortar retailers, but the growth is slowing. Activity is stable, but growth is slowing.

Report 45

Report Privacy Pinterest Retail 45

MaccaPR

JANUARY 6, 2015

His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

MAY 28, 2015

(Source: Hyundai YouTube ). million views on YouTube? AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. So what precisely is the understanding between advertisers and their consumers as to honesty?

Film 48

Film Marketing YouTube Advertising 48

Doctor Spin

APRIL 6, 2023

Halpern then offered a series of high-profile YouTubers (who often neglect their websites to focus on their channels) to do a live review to improve their conversions. David should leverage the surprise element and not advertise his advantage beforehand. Thank you for reading this article.

Strategy 52

Strategy Real Estate Case Study System 52

Bad Pitch Blog

JUNE 22, 2008

Well, in the world of Google, YouTube and all that Web 2.0 It''s a viral approach reaching audiences in a way that a release never could. Execution of their marketing, advertising and PR are cultish. We all know the saying a picture is worth a thousand words. mishegos, it''s like millions of dollars. They’re out there.

Viral 40

Viral Pitching Consumer YouTube 40

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360° videos are now increasingly popular, particularly on social media platforms – YouTube and Facebook. 360 Degree Videos. 360° videos are like no other.

Video 48

Video Trends Storytelling YouTube 48

Prohibition

JANUARY 23, 2023

For example, a link to YouTube might feature in the social copy and not an embedded video. For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. . ‘Native posting’ is the first thing to consider with Facebook.

Video 62

Video Social Media Instagram Media 62

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. We are actively engaging our fans as part of the storytelling process on Instagram and YouTube and are seeing great results.” ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. We are actively engaging our fans as part of the storytelling process on Instagram and YouTube and are seeing great results.” ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok’s users, however, don’t seem concerned.

B2B 310

B2B Video Social Media Creativity 310

Konnect Agency

JANUARY 17, 2020

Brands are continuing to expand marketing strategies to utilize influencers for a wide range of tactics including advertising, content creation, events and more. Instead of chasing after a viral moment, brands need to understand what’s driving the conversation amongst their consumers so that they can join and deliver value to this chatter.

Social Media 87

Social Media Trends Media Instagram 87

Mark My Words

OCTOBER 13, 2022

The then Duke and Duchess of Cambridge indicated a push to boost their social media presence over the summer, when they advertised for a full-time “digital lead” based at Kensington Palace. Kensington Palace purred when a clip of the Princess of Wales speaking to new mothers during a visit to Royal Surrey County Hospital went viral.

Social Media 60

Social Media Interviews Media YouTube 60

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. Influencer Marketing and Collaborations Influencer marketing has become a game-changer in tourism advertising. This form of tourism advertisements has a significant impact on travel decisions.

Tourism 88

Tourism Social Media Travel Marketing 88

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

Mark My Words

MARCH 6, 2018

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. Recently, Poundland received a slapdown from the Advertising Standards Authority over its ‘Elves behaving badly’ social campaign. It’s the Daily Mail.

Brand 60

Brand Branding Film Print 60

Critical Mention

NOVEMBER 5, 2018

The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube.

Policies 64

Policies Film Exercises Viral 64