5W PR

JANUARY 21, 2021

Content or SEO gap analysis arms marketers with information that will help them “fill the gap” to discovery. Get a keyword gap analysis tool. By entering URLs of successful competitors and running the analysis, brands can better decide where and how to direct their focus in the future. Done properly, several steps must be taken.

Analysis 88

Analysis Web Google Consumer 88

Sword and the Script

OCTOBER 3, 2023

PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. 47] Image: DALLE The post Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. Poppulo didn’t include PR contact information in its press release — but I’d expect this is also an OpenAI.

Analysis 145

Analysis Tools Software SMB 145

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

Shift Communications

SEPTEMBER 28, 2022

To help inform your own approach, check out our analysis of six CEOs on LinkedIn using a mix of strategies to build momentum, engagement and connections, as well as a framework for building a compelling executive social media presence.

Analysis 60

Analysis LinkedIn How To Social Media 60

Stephen Waddington

AUGUST 13, 2020

Here are 25 things to think about if you’re thinking of going freelance or starting an agency. Two pages of A4 should do it Do a six-month cashflow analysis. It’s worth checking out if you’re thinking of setting up as a freelancer or fledgling agency. Get fit and healthy. The market is saturated Create a business plan.

Agency 147

Agency Insurance Insurance Banking 147

Wadds Inc.

JANUARY 31, 2024

supports creative agencies with company direction and differentiated propositions. Busy creative agency owners have many competing priorities, and sometimes, regular board meetings can be the (wrong) thing to drop off the list.

Creativity 52

Creativity Meeting Agency Policies 52

Sword and the Script

MAY 21, 2024

AI, marketing and process maturity Generative AI is the part of AI that we can all “see” (as opposed to some of the back-end analysis tools that we don’t). Did we plow through that trough in less than a year? Because we can see it, we know it still needs lots of human intervention to be usable.

Agency 105

Agency Survey B2B Media 105

Agility PR Solutions

FEBRUARY 9, 2021

It’s true to say that some clients can only afford to hire agency support from […]. The post 10 questions PR pros should be asking SEO agencies appeared first on Agility PR Solutions.

SEO 159

SEO Agency Media Analysis 159

Stephen Waddington

OCTOBER 20, 2020

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. It is easy to focus on the challenges that the pandemic has created in the industry but there have been more than 15 new PR agency launches in the UK alone in the past six months. Traditional agencies have always sold time.

Agency 117

Agency SEO Groups Energy 117

ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. An agency’s record in winning new business is also instructive. But as many experienced agency professionals know, a portion of new business inquiries are likely to be a poor fit. Did you vet the opportunity?

Agency 186

Agency Pitching Construction Exercises 186

Agility PR Solutions

JULY 25, 2021

The post 7 ways to get your brand noticed with a marketing agency appeared first on Agility PR Solutions. You should identify your target audience, sort them under different categories, and give a personalized solution. Getting your brand noticed can look like a daunting task if you don’t have a clear […].

Agency 187

Agency Branding Brand Marketing 187

Agility PR Solutions

OCTOBER 24, 2021

A great blockchain public relations agency will be able to launch your IDO campaign, increase your brand’s public visibility, and generate a buzz around your company. The post What should clients look for in a blockchain public relations agency? One central difference between how a blockchain firm and […].

Agency 155

Agency Publicity Company Analysis 155

Agility PR Solutions

JANUARY 25, 2022

The post The multiple ways the gig economy could save the PR agency business model appeared first on Agility PR Solutions. The pandemic has caused many professionals to switch their focus from a traditional space to a primarily online model. However, the PR industry wasn’t prepared for […].

Agency 161

Agency Industry Publicity Analysis 161

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. In other words, there’s room for a Salesforce or Lotame for the PR industry.

Trends 333

Trends Industry Government Data 333

Wadds Inc.

AUGUST 14, 2024

Job openings at major UK public relations agencies remain steady at around 100 for the sixth month, while broader economic indicators suggest the market is due for an upturn. This year we've been experimenting to see if we can model the market using job ads at the largest agencies in the UK as a proxy.

Publicity 98

Publicity Marketing Data Analysis 98

Konnect Agency

MAY 11, 2022

By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility, and brand loyalty. Creating A Smart Budget and Optimizing Spend with Help from A Paid Social Agency. Ad Creation Standards Your Paid Social Agency Should Follow.

Agency 59

Agency Mobile Consumer Creativity 59

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix.

Agency 120

Agency Creativity Advertising Advertising 120

ImPRessions - Crenshaw Communications

JULY 6, 2022

But for all the hype, there truly is no substitute for manual research and human analysis. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Journalists are very busy, so giving them relevant information is key to PR success. Yet, many PR teams look for technology shortcuts.

SEO 333

SEO Analysis Meeting Travel 333

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

Agility PR Solutions

JULY 6, 2021

If you are running a PR agency, then there are things you should consider in order to give the best service possible to your customers. Here are some tips to keep your PR agency running efficiently. The post PR agency management: 5 tips for running a successful firm appeared first on Agility PR Solutions.

Agency 96

Agency Tools Publicity Analysis 96

Agility PR Solutions

MAY 14, 2020

Accepting an internship for the first time is intimidating–especially at a PR agency, where the clients and workload may be unpredictable. Some might question why they should join a PR agency to gain real-world experience, rather than look for an in-house position at a company they’re interested in.

Internal 155

Internal International Agency Company 155

Agility PR Solutions

JUNE 18, 2020

The post How to scale your communications agency faster appeared first on Agility PR Solutions. Six years later, we’ve managed to grow a successful business and work with some of the world’s leading brands. Here are five tips on how to scale your […].

Agency 110

Agency How To Communications Branding 110

Agility PR Solutions

APRIL 13, 2020

The post 3 tips for leading during COVID-19—from an agency president who contracted it appeared first on Agility PR Solutions. Even when the world isn’t in crisis, my first priority is always my 22-year-old son, Grant. But his health and safety became […].

Agency 184

Agency Crisis Communications Analysis 184

5W PR

SEPTEMBER 20, 2024

Media planning agencies can help businesses create a culture of continuous learning and growth by delving into audience insights, crafting compelling messages, selecting optimal channels, and leveraging data-driven analysis.

Media 78

Media Employee Internal International 78

Stern + Associates

AUGUST 8, 2022

“Though the vast majority of intrusions are of unpatched systems, some adversaries use so-called Zero-Day Vulnerabilities (ZDV) – yet-to-be-discovered openings in a system that are highly valued by intelligence agencies and sophisticated actors in countries like Russia and China,” Painter explains. Is Your Organization Ready?

Analysis 62

Analysis Government System Policies 62

Onclusive

JULY 27, 2020

We are excited to put the power of the world’s largest earned media database directly into the hands of small & medium sized businesses and agencies of all sizes. Track and research companies, trending topics, and authors across a variety of media formats.

Enterprise 307

Enterprise Analytics Media Analysis 307

ImPRessions - Crenshaw Communications

JUNE 10, 2016

For that reason, we advocate for PR to take the lead in conducting a detailed analysis of a brand in its current state, engineered to highlight strengths and weaknesses and help the team structure a results-oriented program. Website analysis and evaluation. The audit isn’t new, of course, but it’s newly important.

Media Relations 120

Media Relations Agency Media Training Media 120

Shift Communications

DECEMBER 12, 2016

The Analysis: Method. Before we do any analysis, we must inspect our data for hygiene, removing malformed or broken data. To confirm what we’re seeing, we must run the analysis through a statistical tool. Once done, we’ll lay out our distribution: What we see above is a distribution of trust scores along a continuum.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Agility PR Solutions

JULY 1, 2020

The post When is it appropriate to take risks as a PR agency owner? However, I understand it’s not easy for everyone to be an optimistic risk-taker. We can’t ignore the elephant in […]. appeared first on Agility PR Solutions.

Agency 144

Agency Fashion Analysis Publicity 144

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Sentiment Analysis – Putting tweets in context. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? It’s been a pleasure doing business with you.

Training 399

Training Video Analysis Data 399

Agility PR Solutions

APRIL 1, 2021

It can get especially tough for PR and marketing agencies. In any given agency, you might change a lot of customers […]. The post 4 creative ways PR agencies can build killer relationships with clients appeared first on Agility PR Solutions.

Creativity 91

Creativity Agency Retail Industry 91

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Industry 221

Industry Crisis Management Measurement Data 221

Steve Barrett on PR

JUNE 19, 2020

Analysis of diversity data gathered for PRWeek’s Agency Business Report shows there simply hasn’t been enough progress in the past five years – and the industry shouldn’t wait for a lawsuit to rectify this.

Analysis 197

Analysis Data Agency Report 197

Agility PR Solutions

NOVEMBER 4, 2020

The post Feeling the loss of your PR agency? It’s why I do what I do: I get to work with great people, who are at interesting companies, doing genuinely innovative things, and have compelling stories that we get to help share with the world. When my phone rings or an email comes in from a client contact […].

Agency 161

Agency Company Analysis Publicity 161

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 93

Agency Trends Marketing Survey 93

5W PR

JUNE 14, 2024

These AI tools can range from automating mundane activities to assisting in complex data analysis, all intended to significantly enhance human capabilities, not replace them. The post How Public Relations Humanizes AI Innovations appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 88

Publicity Analysis Healthcare Tools 88