5W PR

SEPTEMBER 20, 2024

Media planning agencies can help businesses create a culture of continuous learning and growth by delving into audience insights, crafting compelling messages, selecting optimal channels, and leveraging data-driven analysis.

Media 78

Media Employee Internal International 78

Onclusive

DECEMBER 28, 2021

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite.

Industry 221

Industry Crisis Management Measurement Data 221

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. Sentiment Analysis – Putting tweets in context.

Training 399

Training Video Analysis Data 399

5W PR

JUNE 14, 2024

These AI tools can range from automating mundane activities to assisting in complex data analysis, all intended to significantly enhance human capabilities, not replace them. The post How Public Relations Humanizes AI Innovations appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 88

Publicity Analysis Healthcare Tools 88

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. Sometimes called MMM, it’s an analysis technique that allows marketers to measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their overall goals. A new approach.

Media 243

Media Analysis Measurement Advertising 243

5W PR

MAY 21, 2024

Companies can optimize messaging and strategies using data analysis. Industry blogs Tech bloggers and thought leaders often have a loyal following that can help build brand awareness and establish thought leadership. appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Technology 127

Technology Trends Company Storytelling 127

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. Sometimes called MMM, it’s an analysis technique that allows marketers to measure the impact of their marketing and advertising campaigns to determine how various elements contribute to their overall goals. A new approach.

Media 221

Media Analysis Measurement Advertising 221

5W PR

SEPTEMBER 6, 2024

Create valuable content, such as blog posts, whitepapers, and webinars, to educate the public about cybersecurity. Companies can measure this through sentiment analysis of media coverage, customer satisfaction surveys, and net promoter scores. Develop a comprehensive crisis communication plan to address potential incidents effectively.

Communications 78

Communications Measurement Reputation Employee 78

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

5W PR

AUGUST 28, 2024

By understanding and implementing effective ROI tracking strategies and working with a performance marketing agency , businesses can optimize their marketing efforts, allocate budgets wisely, and ultimately achieve their desired goals. Channel performance analysis Every marketing channel has its strengths and weaknesses.

Marketing 78

Marketing Measurement Data Advertising 78

Onclusive

JULY 27, 2020

We are excited to put the power of the world’s largest earned media database directly into the hands of small & medium sized businesses and agencies of all sizes. Track and research companies, trending topics, and authors across a variety of media formats.

Enterprise 307

Enterprise Analytics Media Analysis 307

5W PR

AUGUST 19, 2024

Media planning agencies serve as the backbone of successful advertising campaigns, involving strategic decisions about where and when to place advertisements to effectively reach the target audience. Measurement and analytics challenges Lack of proper measurement and analysis can prevent accurate evaluation of campaign effectiveness.

Media 78

Media Analytics Mobile Measurement 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Steve Barrett on PR

JUNE 19, 2020

Analysis of diversity data gathered for PRWeek’s Agency Business Report shows there simply hasn’t been enough progress in the past five years – and the industry shouldn’t wait for a lawsuit to rectify this.

Analysis 197

Analysis Data Agency Report 197

5W PR

JUNE 13, 2023

Skincare Analysis and Customization AI can analyze skin conditions and provide personalized skincare analysis. By incorporating AI into skincare analysis, beauty brands can offer more targeted and effective solutions to their customers’ skincare needs. This AI makeup enhances the online shopping experience.

Analysis 88

Analysis Customer Service Trends Data 88

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 93

Agency Trends Marketing Survey 93

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

5W PR

JANUARY 3, 2024

This can include blog posts, videos, or social media updates that highlight key moments and innovations. Performance analysis Conduct a thorough analysis of the brand’s performance at CES 2024. The post How to Prepare for CES 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

How To 78

How To Analysis Resources Trends 78

Shift Communications

JANUARY 31, 2017

cta] The post Fake News: A Data-Driven Analysis appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. However, the real impact of fake news goes beyond its existence. The only way fake news diminishes is if we each do our part to eliminate the false in our work. Christopher S.

Analysis 60

Analysis Data Facebook Training 60

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Bianchi Biz Blog

SEPTEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. It has held this title since 2018 in the World Happiness Report.

Marketing 100

Marketing Radio Automotive Television 100

Sword and the Script

OCTOBER 3, 2017

How Long Should a Blog Post Be? [A For example, applying that concept in context of this blog, Sword and the Script , the 5-why sequence is as follows: a) I want to blog about B2B marketing and PR. Can your agency bring big ideas and execute? A Data-Driven Answer for B2B]. 4 Content Marketing Takeaways for B2B Marketing.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They used this type of analysis for their launch of Jell-O products decades ago. MMM allows high-level insights into campaign effectiveness.

Media 221

Media Measurement Analysis Television 221

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. My 7 Favorite Blog Posts from 2016.

Blogging 105

Blogging Content Marketing B2B Social Media 105

5W PR

JULY 2, 2024

Building trust and empathy in a digital age Though AI excels at data analysis and content personalization, it falls short of building genuine human connections. The post The Human Touch in a Tech-Driven World: Why PR Matters in Media and AI appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Ethics 78

Ethics Media Privacy Analysis 78

Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? So what does SHIFT do to avoid the pitfalls? The result?

Agency 60

Agency How To Data-Driven PR Data 60

Sword and the Script

AUGUST 6, 2024

It’s effectively the audio version of this blog and the second podcast I’ve produced. Martech and comms tech holdings company Stagwell has inked a deal to acquire a digital agency called Leaders. PR tips from a current analysis of 400,000 pitches and 4,000+ reporters. Mentions Acquire well. Congrats, Tressa. Monitoring safety.

Privacy 87

Privacy B2B Pitching Analysis 87

5W PR

JULY 5, 2023

Addressing data integrity issues during analysis is crucial. Real-time analysis of vast amounts of data enables companies to identify potential security threats and take proactive measures to prevent damage. Demystifying Big Data appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Big Data 78

Big Data Analytics Data Analysis 78

5W PR

JANUARY 15, 2024

Government agencies, non-profits, and advocacy groups utilize communication strategies to garner public support for initiatives, educate the public on policy issues, and build momentum for social change. The post The Impact of Strategic Communications appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Communications 78

Communications Policies Product Launch Reputation 78

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They used this type of analysis for their launch of Jell-O products decades ago. MMM allows high-level insights into campaign effectiveness.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They used this type of analysis for their launch of Jell-O products decades ago. MMM allows high-level insights into campaign effectiveness.

Media 195

Media Measurement Analysis Television 195

Sword and the Script

DECEMBER 30, 2017

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogs…blogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

Blogging 71

Blogging B2B Content Marketing Trade Shows 71

Doctor Spin

OCTOBER 16, 2023

Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. Social media, blogs, podcasts, and other online channels presented new opportunities for communication. Digital PR is not link-building for SEO. But this is SEO, not digital PR. You don’t need a PR expert.

Digital PR 83

Digital PR SEO Engineering eBook 83

5W PR

SEPTEMBER 28, 2023

Post campaign analysis After the campaign concludes, conduct a thorough analysis to evaluate its effectiveness against the set objectives. The post A Guide to Effective Media Planning appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Analyze metrics such as reach, engagement, and conversions.

Media 78

Media Advertising Advertising Analysis 78