Agility PR Solutions

JULY 26, 2021

Issa PR takes a stand to fight for creative rights, lighting the way for other PR agencies The importance of protecting creative intellectual property (IP) is just as crucial in the PR industry as any other creative field.

Creativity 85

Creativity Agency Industry Analysis 85

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. But for all the hype, there truly is no substitute for manual research and human analysis. Wire distribution.

SEO 333

SEO Analysis Meeting Travel 333

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. ” Today, it’s a “Creativity” extravaganza, and with good reason.

Agency 120

Agency Creativity Advertising Advertising 120

Konnect Agency

MAY 11, 2022

By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility, and brand loyalty. Creating A Smart Budget and Optimizing Spend with Help from A Paid Social Agency. Ad Creation Standards Your Paid Social Agency Should Follow.

Agency 59

Agency Mobile Consumer Creativity 59

Axia PR

FEBRUARY 4, 2024

When used responsibly, AI can be a valuable tool in agency work. We foresee new creative possibilities, deeper analysis, more robust research, better content optimization, bigger ROI in original thought leadership content, and more. Likewise, we want your company to benefit safely and wisely.

Industry 62

Industry Analysis Leadership Creativity 62

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Sentiment Analysis – Putting tweets in context. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? It’s been a pleasure doing business with you.

Training 399

Training Video Analysis Data 399

5W PR

JUNE 14, 2024

These AI tools can range from automating mundane activities to assisting in complex data analysis, all intended to significantly enhance human capabilities, not replace them. The post How Public Relations Humanizes AI Innovations appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Publicity 88

Publicity Analysis Healthcare Tools 88

Onclusive

AUGUST 22, 2017

Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Internal Communications. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

APRIL 10, 2021

As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. You can view our initial analysis in a Google Document. We’d welcome comments on the tool stack and any omissions. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. Traditional models of PR measurement no longer work (i.e. A new approach.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. To learn more, visit [link]. . About Crenshaw Communications.

Study 170

Study Branding Brand B2C 170

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Each episode features a PR pro from a known agency. Each episode provides a rich analysis of recent news and discussions on popular topics. On the Media. For Immediate Release. Women at Work. HBR editors open the doors to conversations in this podcast.

Sports 332

Sports Radio Retail Advertising 332

Onclusive

MARCH 17, 2020

Both PR agencies and in-house communications professionals are struggling with this shift. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. Traditional models of PR measurement no longer work (i.e. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They used this type of analysis for their launch of Jell-O products decades ago. MMM allows high-level insights into campaign effectiveness.

Media 221

Media Measurement Analysis Television 221

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They used this type of analysis for their launch of Jell-O products decades ago. MMM allows high-level insights into campaign effectiveness.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. They used this type of analysis for their launch of Jell-O products decades ago. MMM allows high-level insights into campaign effectiveness.

Media 195

Media Measurement Analysis Television 195

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Agility PR Solutions

JANUARY 7, 2020

New research from voice over talent firm Voices.com offers an in-depth analysis of the most important audio-related media and content trends that impacted brand marketers and creative agencies throughout 2019—and a look at the trends we can expect to make a big impact this year, which include training content, digital audio advertising, podcasts, voice-powered (..)

Trends 113

Trends Marketing Analysis Training 113

Onclusive

NOVEMBER 8, 2023

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. They may also be responsible for managing any outsourced content creators.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Media Monitoring & Analysis. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Internal Communications. Executive Thought Leadership.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 93

Agency Trends Marketing Survey 93

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

PRSay

DECEMBER 10, 2021

According to a new Gallup analysis , 30% of potential work-from-work employees said they would prefer to “never” come into the office during the week. In the PR community, agencies and in-house leaders have an opportunity to listen to their teams, lead with empathy and imagine a better future. Avoid constant changes.

Employee 193

Employee Policies Agency Study 193

Mindful Marketing

JULY 29, 2015

In a recent MediaPos t article , Barby Siegel of the Zeno Group was quoted as saying, “To come up with a big creative idea is brave, but to then say we are not going to go ahead with that idea because it’s not going to sell more phones or tablets, bottles of juice or whatever is even braver. Take a PR agency for example.

Analysis 50

Analysis Measurement Analytics Creativity 50

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . Guest post by Crenshaw Communications intern, Jordan Farbowitz . AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Like they just do statistics posts. Darren: Yeah.

Creativity 62

Creativity Digital PR Data Pitching 62

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

5W PR

SEPTEMBER 28, 2023

Ad creation and submission Collaborate with the creative team to develop compelling advertisements that resonate with the target audience. Post campaign analysis After the campaign concludes, conduct a thorough analysis to evaluate its effectiveness against the set objectives.

Media 78

Media Advertising Advertising Analysis 78

Wadds Inc.

JUNE 11, 2023

Agencies should be embracing future and foresight work, not just for themselves but for clients too. It’s why every management team wanting to stay in business should regularly conduct a strategic analysis of its market position. There are several tools to help strategic analysis. What could the future look like?

Strategy 52

Strategy Policies Analysis Crisis 52

5W PR

APRIL 28, 2022

It takes extensive research and analysis to have a grasp of how consumer behavior works. For those of you who don’t know, Clutch is an independent B2B review and rating platform designed to help clients connect with the right service providers, agencies, and consultancies for their needs. We’re ready to help you anytime.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Agility PR Solutions

JANUARY 6, 2022

labor shortage has caused communications agencies to become far more creative in delivering services. Gearing up for 2022, 10Fold founder and CEO Susan Thomas prepared her top six predictions covering HR, marketing and tech for the year to come, which are listed below: New avenues to find talent The U.S. In […].

Communications 154

Communications Creativity Agency Company 154

Sword and the Script

OCTOBER 3, 2017

Can your agency bring big ideas and execute? The post Survey Analysis: Competition in B2B Content Marketing Heats Up appeared first on Sword and the Script. Taking this further, I’d offer the following four takeaways for consideration. 1) Competition doesn’t equal know-how. Give our services a try. Talk to Us !

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Remote PR Jobs

JANUARY 21, 2023

By conducting a landscape analysis and gaining an understanding who is making waves within your industry, you'll be one step closer towards finding the ideal fit for your brand. Once you’ve found the perfect influencer for your brand, remember to trust their creative vision.

Strategy 130

Strategy How To Analysis Local 130

PRSay

AUGUST 30, 2023

The success of “Barbenheimer” can inspire communicators to find new and creative approaches to brand partnerships and cross-promotions. There must be an analysis surrounding the risks involved in engaging with a competitor, which could inadvertently lead consumers to the competitor’s brand. Choose cross-promotions carefully.

Branding 133

Branding Brand Film Insurance 133

Karen Freberg

OCTOBER 1, 2018

Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. Others have integrated analysis into their assignments, where students are asked to look at influencer data. How is influencer marketing taught or incorporated into assignments?

Creativity 56

Creativity Marketing Social Media Analytics 56

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. By hiring a PR agency, you will get a fresh set of eyes looking at your business and your objectives. As PR agencies handle multiple clients across multiple sectors, they tend to develop a list of different contacts as they operate.

Company 62

Company Software Crisis Management Agency 62

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. This means that companies looking to reach out to journalists need to find creative ways to present their stories in a way that will capture the imagination of people.

Technology 88

Technology Publicity Banking Newspapers 88