Critical Mention

NOVEMBER 29, 2018

They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do. With that in mind, here are our predictions for the biggest marketing data and analytics trends for the coming year. And 2019 figures to be more of the same. SCHEDULE A DEMO.

Analytics 105

Analytics Data Trends Marketing 105

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. Sometimes it means consulting with an agency or freelancer. You’ve produced your content and distributed it.

Analytics 200

Analytics Energy Google Data 200

Shift Communications

SEPTEMBER 17, 2014

Check your social networks and Google Analytics. Facebook and Twitter have great audience insight and analytics tools that can show you which fans are engaging with your brand in addition to a post-level analysis of impressions and engagements. Google Analytics can provide demographic and location data about your site visitors.

Blogging 161

Blogging How To SEO Analytics 161

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. This is why PR is well suited to figure that out and because of the experience working with editorial contacts and content. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Sword and the Script

JUNE 13, 2017

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors.

Content Marketing 77

Content Marketing Marketing B2B Analytics 77

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Flack's Revenge

FEBRUARY 12, 2020

It is also true that in PR you’ve got to pay someone, even if this means salaries or an agency fee. The growth in content marketing and paid media options add to the confusion. Hire an agency or in-house talent with knowledge in your space – those that can help you avoid wasted time and money and maximize your PR spend.

Content Marketing 194

Content Marketing B2B Analytics Agency 194

Cision

AUGUST 23, 2017

Marketers working with analytics and martech would do well to investigate how to determine and monitor IoT metrics. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. He specializes in SEO and Content Marketing activities. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Shift Communications

DECEMBER 24, 2015

Before your analytics start saying bah humbug maybe it’s time you were visited by the three spirits of analytics. Ghost of Analytics Past – Google Trends. If your content marketing strategy seems to be flailing, you should use Google Trends to see the same. Ghost of Analytics Present – Benchmarking.

Analytics 60

Analytics Google Trends Content Marketing 60

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. This is currently done with massively varying degrees of analytical rigor, but that is another story.

Advertising 195

Advertising Advertising Marketing How To 195

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. .” PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

PRSay

JUNE 20, 2019

In the content marketing world of flash and pizazz, it’s easy for your brand to get lost among the masses. It seems like everyone has snappy social platforms and visual content that’s brand-forward and engaging. Be a PR team for your content. An easy way to do this? Connect with Lisa on Twitter: @LisaArledge.

SEO 148

SEO Content Marketing Video Strategy 148

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Content marketing. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

DECEMBER 8, 2015

A is for analytics. While analytics typically comes toward the end of a content marketing process, it’s first in the alphabet so we’ll start there. A is for analytics, which is extremely important in not only learning how many visitors and shares you have on your content, but how many qualified leads you are generating.

Content Marketing 120

Content Marketing Analytics Blogging Education 120

Communications Conversations

NOVEMBER 10, 2014

The Wordsmith folks ran me through just how easy it is to generate monthly-type reports using Google Analytics. This would save me–and vendors and agencies, in general–A LOT of time! Technology Tools content marketing content strategy wordsmith wordsmith content wordsmith content marketing wordsmith robot'

Corporate 146

Corporate Communications Tools Content Marketing 146

Onclusive

FEBRUARY 2, 2021

We’re happy to announce our new strategic partnership with Shareablee , the social media analytics and competitive benchmarking company, to offer marketing and communications teams best-in-class solutions for earned, owned and social media insights.

Company 150

Company Enterprise Measurement Social Media 150

Critical Mention

APRIL 10, 2018

When other industries think of creative agency hours, they go EEK! If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. If you prioritize, shed the dead skin, and come up with a good system, you can have both balance and greatness, even at an agency. Until next time!

Agency 85

Agency Software Creativity System 85

PR 20/20

MAY 8, 2019

More Intelligent” Marketing Automation. I love traditional marketing automation. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’re doing this in three primary ways: Marketing Artificial Intelligence Institute.

Agency 84

Agency Enterprise Technology Analytics 84

Critical Mention

OCTOBER 25, 2021

A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency.

Media 162

Media Fashion Television Radio 162

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

The Proactive Report

JULY 23, 2017

It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” This seems like a no-brainer to me, yet 70 percent of marketers lack a consistent or integrated content strategy. CONTENT STRATEGY AS A COMPETENCY. Altimeter ). 888 243 3470.

Strategy 149

Strategy B2C SEO Social Media 149

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

PRSay

SEPTEMBER 10, 2019

In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. As content is delivered, PR pros need to be ready for real-time strategy adjustments and know how to measure the success of your content marketing campaign.

Storytelling 137

Storytelling Video Strategy Analytics 137

Waxing UnLyrical

MAY 2, 2013

See, for example, the screen shot below showing the relative usage of the terms “search engine optimization” as compared to “content marketing.”. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). Customer Care Team. There you have it.

Blogging 111

Blogging SEO Web Google 111

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Data and the use of data will become the great divide between marketers producing content and content marketing. Building analytics to optimize those efforts will become as important as it is for earned media.

Marketing 186

Marketing Content Marketing Data Social Media 186

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. To save time on social listening, scheduling, reporting, and analytics you may consider using the following tools: Cision. SproutSocial. SocialOomph.

SEO 229

SEO Social Media Tools Google 229

The Resolution Blog

JANUARY 8, 2018

All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. What if what we know in marketing is holding us back? If you’re creating content in PR take note of hacks one and two especially.

Tools 137

Tools Publicity Measurement SEO 137

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Integration with Google Analytics for referrals.

Technology 167

Technology Publicity Software Pitching 167

The Resolution Blog

OCTOBER 7, 2015

How many PR agencies consider SEO when they’re coming up with PR strategies for clients? The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. But we need to get with the programme and understand SEO first before we become effective content marketers. #D:

SEO 120

SEO Engineering Content Marketing Google 120

Shift Communications

APRIL 13, 2015

One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Instead, most marketers look back at their analytics at the end of the week, month, or quarter. This makes taking advantage of trending content difficult.

Analytics 60

Analytics Google How To System 60

Sword and the Script

JULY 9, 2016

As a result, marketing finds itself on the hamster wheel of more, without ever slowing to consider or stopping to analyze the impact. Sure we have more content, but it’s it resonating? Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Engagement.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. A long time ago an agency owner called me into her office. Something similar has happened in content marketing and blogging in the marketing community. We needed to get the client some coverage.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists.

Trends 157

Trends Privacy Data Reputation 157

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If third-party agencies, media partners, agency creators, or public relations firms were involved, you can also send it their way. Repurpose or atomize your content.

eBook 134

eBook Product Launch Software Internal 134

Shift Communications

DECEMBER 17, 2014

It’s a way for us to check in with our audience each week and provide them an easy one-stop shop for the latest PR and marketing news. We were especially proud to see it awarded as the Best Electronic Publication/E-newsletter by Ragan Communications as part of their Content Marketing Awards last month. Senior Marketing Analyst.

Content Marketing 110

Content Marketing Measurement Analytics Mobile 110