Landis PR

OCTOBER 2, 2023

All relationships take effort, and that includes the one between client and communications agency. If both client and agency understand relationships, responsibilities and expectations, it’s usually smooth sailing. The goal is that no one from agency or client side ever has to wonder, “what’s going on this week/month/quarter.”

Agency 64

Agency Technology Meeting Software 64

Sword and the Script

AUGUST 6, 2024

New product features from GlobeNewswire and Prowly; Dow Jones sues Cision, mentions: Stagewell, Staffbase, TrueScope and Meltwater; farewell Hanson & Hunt Regular readers might be interested to know I quietly started a podcast a few months back – The B2B Marketing and PR podcast. Let’s talk. No pressure. Just good advice. Let’s talk.

Privacy 87

Privacy B2B Pitching Analysis 87

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

Shift Communications

MARCH 18, 2019

If the questions running through your head have led you to starting the next chapter of your life in a public relations agency, congrats! Here are some answers to the questions I had when embarking on this adventure: How do I start researching agencies to apply to? If you don’t have connections yet, don’t worry!

Agency 79

Agency B2B Internal International 79

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved. Oh, Medela faced a perception issue.

Agency 54

Agency Healthcare Interviews Insurance 54

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. Specific sectors like ad tech , for example, offer a relatively small number of relevant trade publications compared to consumer categories. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322

Bianchi Biz Blog

JUNE 24, 2024

Photo: Consumer Technology Association (CTA)® CES 2025 is less than six months away, which means, if you haven’t already, it’s time for automotive and mobility supplier marketers and communicators to get to planning. These options allow your company to conduct meetings or media interviews in a more private and distraction-free location.

Automotive 69

Automotive Mobile Technology B2B 69

Bianchi Biz Blog

AUGUST 15, 2024

Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. Journalists are bombarded with literally thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover.

Automotive 100

Automotive Mobile Interviews Resources 100

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. With two teams, I get to work on both consumer and high-tech B2B accounts. It’s helped me re-connect with the core work of what we do in a tangible way, and it drives home that no matter what each person’s role or rank in the Agency, we all have something to learn from each other.

Agency 146

Agency Pitching Training Meeting 146

5W PR

OCTOBER 18, 2018

Our team of media junkies and advertising industry experts were honored to be part of the industry’s long-standing tradition, and represent 5W at Advertising Week this year, working tirelessly to build buzz and excitement for leading B2B tech clients including The Trade Desk, Xaxis and Captify. Read on for the full interview!

Advertising 89

Advertising Advertising B2B Creativity 89

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services.

SEO 98

SEO Interviews Blogging Engineering 98

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. 9 Reasons Our PR Agency May Not Respond to Your RFP. Taking place Jan.

Mobile 86

Mobile Technology Automotive Meeting 86

wiredPRworks

APRIL 13, 2022

Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. So, how do you get around the barriers to building relationships?

Financial 52

Financial Social Media Banking Media 52

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Earning coverage in the top-tier tech press is a mainstay for any technology PR program, whether your brand deals in consumer tech or B2B services. Nothing frustrates journalists more than being offered an interview or an exclusive, only to learn the top exec or founder isn’t available for questions. Be available.

Pitching 180

Pitching Technology Trends Consumer 180

Shift Communications

AUGUST 9, 2017

In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe. No product news, no overly salesy B2B messaging, no marketing jargon. Amanda Monroe. Vice President.

Media 100

Media Data B2B Pitching 100

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Congratulations! You just won two global AMEC awards for effective campaigns — what were they?

Measurement 137

Measurement B2B Google Financial 137

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

In public relations agency offices around the country, the time has come for a few annual rites of passage. But it’s also helpful to go a step further by reaching out to share something unrelated to work as well as regularly interviewing them for informative blog posts like this. Planning a holiday soiree, check! What remains?

B2C 120

B2C Measurement Video B2B 120

Shift Communications

AUGUST 22, 2018

I entered things like “Communication firms in Boston,” “PR agencies in Boston,” and found a lot. Once I had a better idea of the available internships and their prerequisites, I sent out my resume to all the agencies where I met the requirements. I went on those interviews and eventually landed one! What they offer service.

Internal 68

Internal International Transportation B2B 68

Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. PR agencies are trained to convey messages to the public in a creative way that sparks interest. Managing your own PR, social media and communications can be time consuming.

Company 62

Company Software Crisis Management Agency 62

Sword and the Script

JANUARY 25, 2020

This 2003 interview between the Harvard Business Review and a Los Angeles-based screenwriter describes a story this way: “Essentially, a story expresses how and why life changes. Watch it here: Second, the “ Empowering Next-Gen Game Designers ” campaign by Intel is a solid example for B2B marketing organizations. Talk to Us !

Storytelling 114

Storytelling Examples B2B Chemicals 114

Bianchi Biz Blog

MAY 26, 2022

3-4 , CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s most relevant issues. 9 Reasons Our PR Agency May Not Respond to Your RFP. Taking place Jan.

Mobile 52

Mobile Technology Automotive Meeting 52

Bianchi Biz Blog

JUNE 29, 2023

9-12, 2024, CES, which has become one of the most important automotive industry shows in the world, brings together manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to address the industry’s biggest challenges. Taking place Jan. Save your spot: CES exhibit space fills up fast.

Mobile 74

Mobile Technology Automotive Trade Shows 74

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update.

B2C 120

B2C Product Launch SEO Storytelling 120

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Bianchi Biz Blog

AUGUST 17, 2023

Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES to get some insight. Journalists are bombarded with thousands of pitches, invites, interview offers and “exclusives” from exhibitors and attendees from the industry sectors they cover.

Automotive 76

Automotive Mobile Technology Resources 76

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I also share my views (not necessarily the agency’s ) and pose additional questions. Frank: The disinformation on social media certainly changes the way I share and consume information on social media.

How To 159

How To Facebook Social Media Advertising 159

Prohibition

APRIL 7, 2020

This platform is great for interviews with key business figures and more corporate B2B video. It makes a brand feel accessible as it is quite informal and personal, which is highly valued by consumers. This channel is great for fun, upbeat and visually engaging video footage. On Twitter videos can be up to 140 seconds long.

Video 149

Video Social Media Instagram Facebook 149

Sword and the Script

FEBRUARY 1, 2020

Paul Talbot , a contributing writer for Forbes, interviewed Satya Menon of Kantar, for a piece titled, Here’s What Research Reveals About 12 Years Of Super Bowl Ads. Searching for an agency partner brings both expertise and execution? Try a boutique PR and marketing consultancy dedicated to B2B tech.

Sports 109

Sports Advertising Advertising Survey 109

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. It’s no wonder marketing communications and PR professionals are frustrated. Author: Jim Bianchi.

Automotive 77

Automotive Media Report Print 77

The Hoffman Agency

FEBRUARY 4, 2021

It seems like just yesterday I was counting down the days until my interview for this position. I’m so thankful to have experienced what it’s like to work at an agency. Being at an agency, such as Hoffman, has given me the ability to understand the different needs that each client has and the best solutions.

B2C 41

B2C Pitching Writing Internal 41

Bianchi Biz Blog

JUNE 30, 2022

You’re not only competing with the big dogs in your own industry but also with all the consumer electronic product announcements, which can often create the loudest buzz. Try to network with your peers, with communications professionals and PR agency teams who have logged experience at CES.

Automotive 74

Automotive Mobile Technology Resources 74

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Personalization: Powering intelligent consumer experiences. Production: Creating intelligent content. Performance.

Tools 71

Tools Marketing Enterprise Software 71

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Campaigns also win when client-agency partnerships are strong and the players are fully engaged. For many in the B2B space, particularly start-ups with interesting new tech and other innovation, advertising makes little or no sense as customers get all they need to know from important verticals.

Advertising 147

Advertising Advertising Pitching B2B 147

ImPRessions - Crenshaw Communications

OCTOBER 28, 2016

Whether you practice B2B tech or consumer lifestyle PR, there’s a good chance you’ve experienced your share of terrible tales. We know of an agency that accidentally issued a press release with the word “public” misspelled throughout the release.

Hotels 120

Hotels Film Television B2B 120

Sword and the Script

JULY 7, 2020

>>> Looking for a B2B tech PR with expertise and execution? In an interview with PRWeek, the company likened it to a CRM for PR. Consumers are becoming more media savvy and often seek out the details and facts by clicking through links to traditional news media websites.” Welcome to the second half of 2020!

Technology 119

Technology Publicity Software Print 119

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Sometimes it might make sense to use your inexperience in an industry (and of course, willingness to learn through research, interviews, etc.) Read on for their helpful tips. We want to hear from you!

How To 104

How To Fashion Industry Banking 104