ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. Building better media relations means making reporters’ lives easier.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. ” Today, it’s a “Creativity” extravaganza, and with good reason.

Agency 120

Agency Creativity Advertising Advertising 120

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

That’s because social media plays a large role in most consumer and B2B PR programs. Of course, the right strategy is key to success, but for amplifying or growing the results of a strong PR program, the best option is usually a blend of paid and organic social media. Here’s why. Paid vs. organic social.

Social Media 344

Social Media Media B2B Leadership 344

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

What you see and what your PR agency sees could diverge — in a good way. Beyond the media relations role, an objective view of the organization will help identify vulnerabilities, opportunities, and new strategies to build a leadership positioning. A big-idea resource Who can put a price tag on a great idea?

Leadership 182

Leadership Reputation Internal International 182

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? The most effective public relations teams develop strategies to “newsjack” for opportunities to keep pace with the news cycle. It could essentially leverage one agency’s capability over another’s when seeking new business opportunities.

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. Being ghosted by members of the media is an unfortunate part of being in PR, so it’s up to us to share the reality of the situation. Don’t be afraid to be honest with a client or your internal team about the status of a given pitch or initiative.

How To 321

How To Media Report Pitching 321

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. To hit the ground running, here are some key best practices to keep in mind while first breaking into B2B tech PR.

B2B 60

B2B Enterprise Retail Resources 60

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% 16) Creativity as an employable skill.

Survey 102

Survey Marketing B2B Content Marketing 102

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Amid budget cuts, tools like generative AI are ushering in a new era of creativity. in the business world, and particularly in Silicon Valley.”

Technology 266

Technology Television Web Social Media 266

Sword and the Script

SEPTEMBER 27, 2016

As the then director of communications for a B2B software business, my little budget was under constant pressure – and I had a hard time reconciling that cost with the value. Hiring a Solo PR Firm for B2B. The next agency we hired was a solo PR firm specializing in B2B – a one-person shop. 2) Agility of a Small PR Agency.

B2B 60

B2B Corporate Agency Creativity 60

Sword and the Script

SEPTEMBER 19, 2022

They use pressure-testing strategies to ensure they tie back to objectives and think creatively about using data and insights to tell a better story and drive specific action and sentiment in their audiences.”. That’s definitely true – PR pros have been saying media relations is getting harder for years. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. In ad tech, for example, we (ideally) want to include the perspectives of analysts, agencies, vendors, publishers, and brands to get a full understanding of a topic. Start promoting early.

Leadership 332

Leadership Trends B2B Agency 332

Prohibition

NOVEMBER 12, 2021

With a range of clients across B2B and B2C in sectors including FMCG, finance, technology and education, no two days are ever the same, and that’s how we like it. It’s true we have traditional PR down, but we don’t believe in limiting our creativity. No agencies please. About you: . Send your CV to hireme @ prohibitionpr.co.uk.

B2C 71

B2C Creativity B2B Education 71

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. I work closely with reporters and bloggers to get ink for my clients, which for me are B2B technology vendors. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. Guest post by Crenshaw Communications intern, Jordan Farbowitz . AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? If you’re in the B2B arena, this is a critical space to amplify in 2020.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Sword and the Script

MARCH 28, 2017

The Media Reference Challenge. However, for many B2B marketing organizations, obtaining publicly referenceable customers willing to speak to the press is an insurmountable challenge. Sometimes this is also self-inflicted: B2B sales with an account management model adds a layer of complexity. If not, give our services a try.

B2B 60

B2B Blogging How To Media 60

Sword and the Script

JULY 24, 2018

In my experience doing this, and I’ve done it for a long time in many different B2B environments, here’s where things usually fall apart. Research shows B2B organizations spend an average of $150 for every email address they capture. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. He started the PR agency that still bears his name in 1952. As the story goes, he had hair care client Toni Co.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Securing between 20-50 opportunities each week (no, that is not a typo), I was the highest producer at the agency I worked at before starting out on my own. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. This willprovide you with fresh perspective and ideas for new, creative approaches. The Niche Knows: Five Key Benefits to Working with a B2B PR Agency. Author: Jim Bianchi.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 102

Interviews Publicity Technology Social Media 102

Prohibition

JANUARY 20, 2021

PR agencies are trained to convey messages to the public in a creative way that sparks interest. 2) It’s a perfect way to connect with the media. PR teams have a lot of experience communicating with journalists and because of this, will have built established relationships and contacts at key media outlets.

Company 62

Company Software Crisis Management Agency 62

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 103

Survey Report Media B2B 103

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? We’ll let the AMEC judges tell you that: “We loved the creativity both in the execution, media mix and news hijacking. Congratulations!

Measurement 137

Measurement B2B Google Financial 137

The Resolution Blog

OCTOBER 26, 2015

Media relations is the core skill and transparency is the belief. Our firm was created and is grounded in the belief that total client transparency is the key to a successful media relations campaign. Do you follow a creative process? View from a walk in San Diego where one-half of the agency is based.

Education 120

Education Measurement B2B Meeting 120

Bianchi Biz Blog

MAY 26, 2022

Once you have an answer to these questions, and your messaging and objectives have been defined, you can start building your PR, ad and social media strategies. This is a perfect time to connect yourself with PR and marketing agency partners that have significant experience with CES and similar B2B tradeshows.

Mobile 87

Mobile Technology Automotive Meeting 87

Solo PR Pro

NOVEMBER 10, 2020

In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. They are your partners and brand representatives, working to achieve your business goals. In PR it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

Bianchi Biz Blog

AUGUST 22, 2024

Alessandra Malvermi – Sound Public Relations – Italy We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. As a results-driven agency, Sound PR is committed to implementing large-scale, customer-centric strategies. Milan Fashion Week (Sep.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. This month, we asked our panel of solo PR pros to share best practices for entering a new niche in their business. Read on for their helpful tips.

How To 104

How To Fashion Banking Industry 104