ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy B2C SEO Social Media 149

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply.

Consumer 60

Consumer B2C Brand Branding 60

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Consumer health and fitness.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

5W PR

FEBRUARY 22, 2022

Yet most of the purpose-driven businesses and promotional efforts around the world have been largely driven by companies in the B2C industry. All over the world, the trust levels that people have in their governments have been diminishing, but that’s not quite the case with consumers and B2B brands. Pandemic Reaction.

B2B 17

B2B Industry B2C Marketing 17

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

In public relations agency offices around the country, the time has come for a few annual rites of passage. And with the advent of online tools, it’s become easier to identify and quantify metrics of real importance to clients and agencies. Planning a holiday soiree, check! Buying client gifts, done! What remains?

B2C 120

B2C Measurement Video B2B 120

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. It takes extensive research and analysis to have a grasp of how consumer behavior works. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

5W PR

MARCH 24, 2022

There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. By creating authentic stories that consumers believe in, companies can humanize themselves in the eyes of consumers.

Storytelling 88

Storytelling B2B Brand Branding 88

5W PR

NOVEMBER 25, 2020

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). The post Thought Leadership vs. Content Marketing appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Flack's Revenge

JANUARY 10, 2019

I also share my views (not necessarily the agency’s ) and pose additional questions. If I‘m a B2C brand, I am still investing somewhat in Facebook. Frank: The disinformation on social media certainly changes the way I share and consume information on social media. As the old adage goes, trust, but verify.

How To 159

How To Facebook Social Media Advertising 159

ImPRessions - Crenshaw Communications

MARCH 22, 2017

Many consumer marketers have turned to micro-influencer campaigns where a single individual might earn $250 or less for a post, but where hundreds of such bloggers or social posters can be harnessed within a campaign, with powerful results. This is particularly powerful in high-information verticals where expertise is at a premium.

B2B 136

B2B Brand Branding Marketing 136

5W PR

JUNE 10, 2024

New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. INFLUENCER PROGRAMMING Consumers and media are increasingly turning to social to discover brands, products, and trends.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update.

B2C 120

B2C Product Launch SEO Storytelling 120

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like. Social Media.

Brand 60

Brand Branding B2C B2B 60

Prohibition

AUGUST 12, 2022

The short series, titled ‘The New Norm&Al Show’, is a play on words to amplify the message to consumers that plant-based diets are now considered the ‘new normal’. A great way to offer valuable advice to consumers and a strong stunt – who doesn’t love free coffee?! We were really big fans of this on!

Consumer 116

Consumer B2C Creativity Social Media 116

Prohibition

APRIL 7, 2020

It makes a brand feel accessible as it is quite informal and personal, which is highly valued by consumers. At Prohibition, we work with a range of brands across all sectors, B2B & B2C, to create engaging video content that helps to achieve a businesses goals and objectives. Instagram Stories.

Video 149

Video Social Media Instagram Facebook 149

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. What is B2B?

B2B 78

B2B Creativity Case Study eBook 78

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service. Companies use LINE for mainly B2C communications. million users LinkedIn : Very few users, only 2.5%

Marketing 107

Marketing Newspapers Print Corporate 107

Shift Communications

JUNE 24, 2016

Our audiences care less about what kind of media they’re consuming and care more about whether the media is entertaining, engaging, or educational. For example, last year, SHIFT was tasked with capturing the attention of a particular consumer audience segment that loved a specific kind of food. Syndication: Transferring Trust.

Advertising 109

Advertising Advertising Strategy Publicity 109

Communications Conversations

DECEMBER 2, 2021

And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B).

Strategy 106

Strategy B2C B2B Resources 106

Prohibition

FEBRUARY 15, 2023

From producing video content for a range of clients across a variety of B2C and B2B sectors including influencer shoots , PR activations and even a TV advert, to creating stand out social media campaigns and branding activity – we’ve created content that we’re extremely proud of.

B2C 62

B2C Creativity Energy Print 62

The Resolution Blog

OCTOBER 26, 2015

View from a walk in San Diego where one-half of the agency is based. There are some firms out there which use that "strong exaggeration of reality" as a means of landing a client and then spew out some pseudoscience algorithm akin to what Ad agencies use. For the core of the work, the office really doesn’t matter.

Education 120

Education Measurement B2B Meeting 120

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

5W PR

MAY 6, 2022

Fintech products, from a B2C perspective, can seem complicated and intimidating. By covering how the product works to what the product can do, the company can generate interest among their target consumers. The post How to Use PR to Promote A New Fintech Product appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

How To 88

How To SEO B2C Content Marketing 88

Prohibition

OCTOBER 2, 2023

We’re consumed by content these days, so there’s a need for B2B marketers to look at alternative methods for capturing data. To finish, as Tom says, in both B2C and B2C ‘people still buy from people’ Be personal and offer quality rather than quantity – tune into the episode to find out how to.

B2B 77

B2B Trends Strategy B2C 77

Konnect Agency

FEBRUARY 6, 2020

If you’re a CPG or B2C brand that can’t afford the serious chunk of change for massive production and dwindling audience during the Super Bowl, there are several ways in which you can benefit from social media and influencers during highly anticipated events. appeared first on Konnect Agency.

Instagram 81

Instagram Social Media Google B2C 81

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. That’s the reason consumers and professionals are turning to online communities.

Marketing 184

Marketing Content Marketing Data Social Media 184

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. But still, the media relations is dead prediction seems to gain steam.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Shift Communications

FEBRUARY 7, 2018

Consumers are especially distracted by many other priorities for their attention. B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases. In Q4, its rate of growth bounced back from half a year of declines, up 5.06% quarter-over-quarter.: Snapchat notched 37.5% Christopher S.

B2C 74

B2C Web Advertising Advertising 74

Sword and the Script

JULY 5, 2017

1) You’ve worked on both B2C and B2B sides; how is marketing different in each category? B2C marketing is more relatable as in most cases you can see yourself being the consumer of that product. It is also faster paced, by this I mean that with B2C marketing you are more likely to get insights to your programs faster.

B2C 55

B2C Education B2B Interviews 55

Prohibition

AUGUST 15, 2022

These online personalities are typically created by media agencies and/or brands. Brands and agencies alike have curated story-like backstories and have given these digital influencers realistic personalities as well as characteristics that make them seem somewhat life-like. we’ll be watching this space!

Brand 116

Brand Branding Fashion Marketing 116

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. Regardless of whether your business is B2B or B2C, the way that customers reach, and research, you have changed. What can we takeaway for next year?” “How

Brand 90

Brand Branding Marketing Enterprise 90

Prohibition

SEPTEMBER 8, 2023

Today, influencers play a vital role in the marketing world, bringing about an undeniable magnetism that attracts consumers like never before. Does influencer marketing only work for B2C sectors? And if you’re looking to create your own podcast, then Prohibition is the agency for you! For more updates, make sure to subscribe!

Marketing 62

Marketing B2C Advertising Advertising 62

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 187

Writing Communications Marketing B2B 187

PR in High Definition

MARCH 28, 2023

Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. When brands engage with a comms agency for their social media strategy , they expect the agency to have great connections with relevant influencers in their sector.

How To 62

How To Local B2C Social Media 62