5W PR

JUNE 10, 2024

New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. INFLUENCER PROGRAMMING Consumers and media are increasingly turning to social to discover brands, products, and trends.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

Prohibition

FEBRUARY 15, 2023

From producing video content for a range of clients across a variety of B2C and B2B sectors including influencer shoots , PR activations and even a TV advert, to creating stand out social media campaigns and branding activity – we’ve created content that we’re extremely proud of.

B2C 62

B2C Creativity Energy Print 62

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like. Social Media.

Brand 60

Brand Branding B2C B2B 60

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. It takes extensive research and analysis to have a grasp of how consumer behavior works. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. Not surprisingly, the data showed the most pronounced differential between fundraising rounds in the B2C sector.

Study 234

Study Course SEO B2B 234

Prohibition

SEPTEMBER 19, 2024

In an era where journalists, bloggers, and consumers often use Google to find news, getting your press release to rank high can be a game-changer. For example, if you’re launching a new sustainable product, terms like “eco-friendly packaging solutions” or “sustainable consumer goods” could be essential.

SEO 62

SEO Engineering B2C Writing 62

5W PR

MARCH 24, 2022

There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. By creating authentic stories that consumers believe in, companies can humanize themselves in the eyes of consumers.

Storytelling 88

Storytelling B2B Brand Branding 88

Prohibition

SEPTEMBER 8, 2023

Today, influencers play a vital role in the marketing world, bringing about an undeniable magnetism that attracts consumers like never before. Does influencer marketing only work for B2C sectors? And if you’re looking to create your own podcast, then Prohibition is the agency for you! For more updates, make sure to subscribe!

Marketing 62

Marketing B2C Advertising Advertising 62

Prohibition

SEPTEMBER 26, 2024

Streamlining Relationships: Automating Influencer Management For many brands, managing relationships with multiple influencers can be time-consuming and very admin heavy. By using AI, marketers can automate many aspects of this process. We also offer AI training for PR teams.

Brand 62

Brand Branding Marketing Ethics 62

Prohibition

OCTOBER 2, 2023

We’re consumed by content these days, so there’s a need for B2B marketers to look at alternative methods for capturing data. To finish, as Tom says, in both B2C and B2C ‘people still buy from people’ Be personal and offer quality rather than quantity – tune into the episode to find out how to.

B2B 77

B2B Trends Strategy Marketing 77

The Hoffman Agency

OCTOBER 25, 2019

Join leading public relations and communications practitioners from top Bay Area agencies for an immersive panel in DBH 117. In addition to networking with light snacks and refreshments, we will be discussing topics for career readiness, including: Pros and cons between working at an agency, or in-house at a corporation.

Agency 28

Agency LinkedIn B2B B2C 28

PR in High Definition

MARCH 28, 2023

Increasingly, B2B and B2C businesses alike are engaging with influencers as part of their social media marketing strategies, and this means managing influencer relations. When brands engage with a comms agency for their social media strategy , they expect the agency to have great connections with relevant influencers in their sector.

How To 62

How To Local B2C Social Media 62

5W PR

NOVEMBER 25, 2020

When it comes to content marketing, it’s a top-down communication method – and it can be promoted business to business (B2B) or business to consumer (B2C). The post Thought Leadership vs. Content Marketing appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Content Marketing 88

Content Marketing Leadership Marketing B2C 88

Shift Communications

AUGUST 2, 2022

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Enter DEI language.

Corporate 88

Corporate Real Estate Communications Marketing 88

Prohibition

JANUARY 19, 2024

This thought-process is likely to impact consumer behaviour, especially around key events such as Valentine’s Day. Consumers are wanting to engage with the real people behind the brand rather than corporations with no real story or substance. What has worked historically across social media marketing will not work here!

Groups 62

Groups Instagram Social Media Facebook 62

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Consumer health and fitness.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy SEO B2C Social Media 149

Prohibition

JULY 25, 2024

This service includes both free and paid subscription options and will give users more opportunities to interact with their favourite creators and refine what sort of news they’re consuming.

Instagram 62

Instagram Social Media Video Facebook 62

Stern + Associates

MAY 6, 2024

Since making the career change to marketing in 2010, I’ve been a consultant and advisor, evolved to PR agency work and now oversee marketing for Stern Strategy Group—helping with our leader-to-leader marketing and communications for our business and its clients. Looking to drive your business goals and elevate your online presence?

Strategy 71

Strategy Marketing SEO B2B 71

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are one of very few agencies to offer this service. Companies use LINE for mainly B2C communications. million users LinkedIn : Very few users, only 2.5%

Marketing 106

Marketing Newspapers Print Corporate 106

5W PR

MAY 6, 2022

Fintech products, from a B2C perspective, can seem complicated and intimidating. By covering how the product works to what the product can do, the company can generate interest among their target consumers. The post How to Use PR to Promote A New Fintech Product appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

How To 88

How To SEO B2C Content Marketing 88

Prohibition

SEPTEMBER 27, 2022

This is because high quality coverage in legitimate news sources directly assists with developing trust and creating valuable consumer relationships. Positive PR generates consumer interest. Whether it’s product placement or a case study, getting your brand in key media is a great way positively boost your credibility.

Publicity 62

Publicity Brand Branding SEO 62

Prohibition

AUGUST 12, 2022

The short series, titled ‘The New Norm&Al Show’, is a play on words to amplify the message to consumers that plant-based diets are now considered the ‘new normal’. A great way to offer valuable advice to consumers and a strong stunt – who doesn’t love free coffee?! We were really big fans of this on!

Consumer 116

Consumer B2C Creativity Social Media 116

Prohibition

SEPTEMBER 30, 2023

Anyone with a smartphone can now become a content creator and video content has become the centre of it all, allowing consumers to share their lives, showcase their purchases and provide authentic reviews. This is where the golden opportunity for your business lies. And 58% say they would pay more for a product of a brand with good reviews.

B2C 62

B2C Video Social Media B2B 62

Prohibition

MAY 5, 2023

When it comes to breaking news stories, journalists only have a short time to act, so adding a key spokesperson comment to press releases is a great way of adding another level of consumer trust. At Prohibition, we work with various brands across all sectors, B2B and B2C to create innovative PR campaigns.

Strategy 62

Strategy Marketing Viral B2C 62

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

In public relations agency offices around the country, the time has come for a few annual rites of passage. And with the advent of online tools, it’s become easier to identify and quantify metrics of real importance to clients and agencies. Planning a holiday soiree, check! Buying client gifts, done! What remains?

B2C 120

B2C Measurement Video B2B 120

Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. PR agencies are trained to convey messages to the public in a creative way that sparks interest. Managing your own PR, social media and communications can be time consuming.

Company 62

Company Software Crisis Management Agency 62

Communications Conversations

DECEMBER 2, 2021

And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B).

Strategy 106

Strategy B2C B2B Resources 106

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. This is because it comes across misleading to consumers and essentially isn’t authentic. Get in touch with us today to find out more.

Instagram 62

Instagram Marketing Social Media Comparison 62

Prohibition

MAY 4, 2023

Building trust with your consumer base is key when it comes to the success of a PR campaign, and can be widely beneficial in the long term, as it can lead to repeat business and positive word of mouth. Get in touch with us today to find out how we could support you with your Public Relations.

Leadership 62

Leadership Publicity Brand Branding 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. It’s the role of the PR agency or internal team to create relevant news in the absence of a new product announcement or tech update.

B2C 120

B2C Product Launch SEO Storytelling 120

Konnect Agency

FEBRUARY 6, 2020

If you’re a CPG or B2C brand that can’t afford the serious chunk of change for massive production and dwindling audience during the Super Bowl, there are several ways in which you can benefit from social media and influencers during highly anticipated events. appeared first on Konnect Agency.

Instagram 81

Instagram Social Media Google B2C 81

Prohibition

OCTOBER 13, 2022

At its core, PR storytelling is about capturing the attention of consumers and target media by relaying the story of a brand in an impactful and compelling way. The consumer of today is savvier and more switched on, and therefore able to identify when brands aren’t being genuine or authentic. Be authentic through your public relations.

Storytelling 62

Storytelling B2C B2B Consumer 62

Prohibition

OCTOBER 25, 2022

For example, if you’re a food brand – you might want to keep an eye on ‘#foodie’ ‘#foodtrend’, in order to see what type of food related content is resonating well with consumers. You can then use this insight to inform your next press release or feature. Leverage Influencer Partnerships.

Strategy 71

Strategy Brand Branding B2C 71

Prohibition

MAY 22, 2023

It is easy for the viewer to consume and works as a visual aid for the copy. At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Creativity 62

Creativity Social Media Advertising Advertising 62