The Hoffman Agency

FEBRUARY 8, 2024

With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences. Ina Rohe, Associate Director, The Hoffman Agency “If I want to network or have a coffee with my colleagues, I go to the office.

B2C 73

B2C B2B Agency Trends 73

Prohibition

SEPTEMBER 3, 2023

This is great news for those who don’t want their data to be tracked, but terrible news for social media advertisers as those who opt out, most likely will no longer be able to be targeted within ad campaigns. In doing so, its Advantage+ tools which should be recognisable to any social media advertisers are improving.

Advertising 116

Advertising Advertising Social Media SMB 116

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

Prohibition

JULY 19, 2022

It generated lots of engagement on social media and was also picked up by most news outlets. ??Boris If you haven’t been following the social media saga that is Aldi’s Cuthbert the Caterpillar versus M&S’s legal team, then what HAVE you been doing!? Boris x Blackpool?? pic.twitter.com/dPZF63wHOV.

Social Media 110

Social Media Media B2C Creativity 110

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Altimeter ). 888 243 3470.

Strategy 149

Strategy B2C SEO Social Media 149

Prohibition

DECEMBER 1, 2021

We’re looking for a PR Account Executive to join our Leeds based agency. Prohibition won Prolific North’s Best PR Agency and Best Integrated Campaign of 2019 and CIPR’s Outstanding Large Consultancy of the Year 2019, 2017 and 2015. We pride ourselves on being one of the country’s top agencies outside of the London bubble.

B2C 133

B2C Healthcare Training Agency 133

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. I also share my views (not necessarily the agency’s ) and pose additional questions. Are the social media waters still safe for marketing? What comes after social media? Neal: Definitely.

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

MARCH 26, 2024

Sharing the latest social media updates you don’t want to miss – here’s what’s new. Agencies just need to request the permissions to access, then creators can accept in just one click. Instagram has opened this up to eight new markets including the UK!

Creativity 62

Creativity Social Media Facebook Instagram 62

Shift Communications

DECEMBER 18, 2014

For example, if you’re a B2B technology company, you hopefully have a fairly good idea of where your desired buyers spend time in the media. That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Recently, 500 public relations , social media, and marketing experts were asked by Meltwater , the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation.

Analytics 120

Analytics B2C B2B Survey 120

Prohibition

JUNE 23, 2023

Social media advertising is an ever growing and evolving part of social media. Meta set to release AI tool to help create ads 2023 has been the year of AI so far, with ChatGPT becoming more popular and social media platforms integrating AI where they can. Here we’ve taken a look at the latest updates.

Advertising 71

Advertising Advertising Social Media Media 71

Prohibition

AUGUST 7, 2024

As AI continues to dominate social media discourse, we’re here to keep you in the loop with what industry experts are saying on the topic, alongside all other notable social media updates. AI takeover In an interview, Meta CEO Mark Zuckerberg declared that AI content will one day takeover our social feeds.

Reddit 62

Reddit Social Media Media Comparison 62

Prohibition

APRIL 9, 2021

As an integrated PR consultancy based in Leeds, we advise brands on how to use public relations, social media, and content marketing effectively helping them to increase online engagement, raise their profiles and in turn improve their overall business performance. We have recently celebrated our ninth birthday. Who we are looking for?

B2C 100

B2C B2B Agency Training 100

Polaris

DECEMBER 7, 2014

It’s a versatile template that works well for both B2C and B2B marketers. This calendar includes a 3-month at-a-glance calendar section, plus columns for social sharing and other assets such as free content and videos. Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. Brilliant! 2: WebpageFX.

Content Marketing 154

Content Marketing Blogging Marketing eBook 154

Prohibition

AUGUST 2, 2023

Amid the Twitter rebrand and AI’s infiltration of all areas of marketing, there’s a lot going on in the world of social media. This is great news for social media managers everywhere! Check out the latest updates below! Get in contact today to find out how we could help you.

Instagram 62

Instagram Twitter Social Media B2C 62

Prohibition

AUGUST 28, 2024

Last month was a busy one for social media updates, with each platform continuously competing to be the most relevant and engaging. With the rise of TikTok Shop it was only time before other social media platforms hopped on the bandwagon and it seems that YouTube is the next platform to want a slice of the revenue.

YouTube 62

YouTube LinkedIn Social Media Video 62

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

FEBRUARY 26, 2018

Breaking out by industry, we see that politicians, government accounts, and NGOs have made the most of the increased space, followed by healthcare and pharma second, then B2B: Until recently, the Fortune 10 hadn’t used the extra space, and B2C companies haven’t done much with the extra character counts either. Christopher S.

B2C 124

B2C Government Healthcare Twitter 124

Prohibition

JULY 7, 2023

We’re here to help you stay on top of the latest social media updates. This month our focus is of course on Instagram Threads, the latest social media app to hit our screens. There have also been some other updates this month – check out the latest here. This is a new text-based app set to rival Twitter.

Instagram 62

Instagram Social Media Media LinkedIn 62

Shift Communications

MARCH 9, 2015

Last week, renowned market research firm Edison Research revealed the latest social networking usage statistics : Above, we see that Facebook has effectively won the social media wars. The question marketers have on their minds, especially in B2C, is whether Facebook is cool or not to teens and young adults.

Facebook 60

Facebook Social Media Media B2C 60

Prohibition

JANUARY 19, 2024

Looking for the latest social media updates? What has worked historically across social media marketing will not work here! Look no further, check out our round-up below. Consumers are wanting to engage with the real people behind the brand rather than corporations with no real story or substance.

Groups 62

Groups Instagram Social Media Facebook 62

Prohibition

JULY 14, 2023

Unsurprisginly, brands and social media personalities have flocked to the app in their masses in an attempt to maintain their status, on yet another social media app. Everyone’s favourite supermarket social media team has ‘entered the chat’. So who has stood out from the crowd? Well, not yet anyway!

Branding 116

Branding Brand Social Media B2C 116

Prohibition

JUNE 20, 2023

We’re almost halfway through 2023, and so far, there’s been a lot to keep up with in the world of social media. Here we’ve rounded up the top changes and updates to have on your radar when planning your next social media campaign. Take a look at the breakdown per channel below!

Social Media 62

Social Media Media Instagram B2C 62

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Prohibition

JULY 25, 2024

With each social media platform competing to be the most current and relevant, tapping into the ever-changing Gen Z led social media landscape, it can be hard to keep up with all the new changes. For ease, we’ve outlined some recent social media updates below to keep you in the loop.

Instagram 62

Instagram Social Media Video Facebook 62

Prohibition

APRIL 12, 2024

In the ever-evolving landscape of social media, platforms continuously tweak features to enhance user experience and stay relevant. Recently, several major updates have captured the attention of users and marketers alike – check them out below. Get in contact today to find out how we could help you.

Social Media 62

Social Media Facebook Government B2C 62

Prohibition

OCTOBER 30, 2024

There’s been lots of social media updates recently, meaning lots for marketers to be aware of! Many accredit its growth to a growing disdain towards mainstream social media discourse and advertising, with Reddit offering users a platform to discuss a wide range of topics with anonymity and far fewer ads.

Reddit 62

Reddit Social Media Film Media 62

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

In public relations agency offices around the country, the time has come for a few annual rites of passage. We will grow our media relationships. Maintaining a great understanding of media wants and needs is a big part of securing meaningful coverage for a client. Planning a holiday soiree, check! Buying client gifts, done!

B2C 120

B2C Measurement Video B2B 120

Prohibition

OCTOBER 5, 2022

Let’s take a look at the PR and social media campaigns that both caught our and the UK media’s attention! Unsurprisingly, it went down a treat on social media and was picked up by most news outlets – highlighting that sometimes, being bold with a simple but effective stunt can really pay off.

Social Media 62

Social Media Media B2C LinkedIn 62

Prohibition

MARCH 8, 2024

In the fast-changing digital space that is social media, staying informed about the latest trends and changes is crucial for businesses and creators. Find out the latest updates that could impact your strategy below. Messenger previously allowed users to manually turn this on, however, this option will now be the default.

LinkedIn 62

LinkedIn Social Media Facebook B2C 62

The Hoffman Agency

MARCH 10, 2017

By Samson Lam , Digital Strategist, The Hoffman Agency Singapore. When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? It is a social channel after all — so be sociable.

B2B 49

B2B Social Media Strategy Media 49

Prohibition

JANUARY 23, 2023

With that said, this blog will detail what video content works for some channels and what kind of video doesn’t work for other social media sites. This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio.

Video 62

Video Social Media Instagram Media 62

Prohibition

MAY 22, 2023

Social media adverts come in all shapes and sizes, and understanding which type of creative works best for your campaign is important for you to achieve the best results possible. Here you are able to select social media posts/stories that you have shared and run them as an ad.

Creativity 62

Creativity Social Media Advertising Advertising 62

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Prohibition

MAY 22, 2023

The world of social media moves fast but we’ve got your back – before you plan your next social-first campaign, check out our latest social media updates round-up below! Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC).

Instagram 62

Instagram Social Media Tools Media 62

Prohibition

OCTOBER 25, 2023

The world of social media is ever evolving, so it’s crucial to keep up to date with the ongoing updates and developments. Influencer taking a photo for social media X introduces new premium features Elon Musk is rolling out yet more updates on X, now announcing new features for the users paying for the premium subscription.

LinkedIn 62

LinkedIn Social Media B2B Media 62