5W PR

MAY 16, 2024

The rise of fintech, a blend of finance and technology, has challenged the dominance of traditional banks. Once bastions of stability with grand lobbies and personal relationships, banks now face competition from sleek apps offering innovative services and unparalleled convenience. Nonetheless, the environment has evolved.

Banking 78

Banking Financial Privacy Mobile 78

Remote PR Jobs

DECEMBER 31, 2024

Due to the price point, this is a good option for a mid sized or a large agency. GlobeNewswire: Offers affordable press release distribution with impressive reach, ensuring your message gets in front of the right audience without breaking the bank. Slack Channels: Sometimes, the best tools arent tools at alltheyre communities.

Tools 100

Tools Communications Software Google 100

ImPRessions - Crenshaw Communications

APRIL 21, 2021

People who move up at PR agencies know the best tips and tricks for persuading media why a story is newsworthy. We should bank a full roster of topics that they can easily discuss with media with little prep time. We know what makes the perfect pitch.

Report 361

Report How To Pitching Banking 361

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. If so, the agency route might be the best for you. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

Shift Communications

SEPTEMBER 13, 2017

The Rise of Shadow Banking. As expected, the “big” banks offer something in all of these areas. According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. What does Shadow Banking mean for a financial PR program?

Banking 79

Banking Financial Advertising Advertising 79

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. Credibility is like money in the bank for brand reputation. When a problem occurs or a crisis situation hits, a stellar reputation and solid relationships are like money in the bank.

Technology 246

Technology Company Banking Education 246

Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown. The slowdown is impacting payments.

Agency 98

Agency Publicity Marketing Banking 98

Ronn Torossian

SEPTEMBER 5, 2018

With that in mind, do you have a tool you use to collect and “bank” all the creative energy on your team? Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization.

Creativity 207

Creativity Communications Banking Energy 207

Ronn Torossian

APRIL 5, 2021

In November, a Bank of America study substantiated the same by disclosing that Gen […]. Recent reports predict that Gen Zers will not only yield tremendous spending power in the near future, but that they will also change the face of retail. One of the first to offer this prediction was online media firm Insider, Inc.

Banking 195

Banking Retail Study Report 195

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. I’ve always thought that good PR is like money in the bank, but the maxim may be more literal than not. It’s also occasionally controversial. But it’s no surprise. Positive PR drives recruiting.

Study 234

Study Course SEO B2B 234

Deirdre Breakenridge

APRIL 17, 2017

CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Banking Crisis Communications 247

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

The Hoffman Agency

JANUARY 28, 2021

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency.

International 78

International Internal Agency Banking 78

PRSay

DECEMBER 20, 2022

Global consumer products giant Keurig Dr Pepper — which includes recognizable brands 7up, Canada Dry, Sunkist, Schweppes, Snapple, and Dr Pepper, and at-home coffee products for Cinnabon, Krispy Kreme, McDonald’s, and Newman’s Own Organics — has ruffled some agency feathers. In a recent request for proposals (RFP) for a U.S.

Financial 158

Financial Agency Banking Groups 158

ImPRessions - Crenshaw Communications

MAY 31, 2024

As a panelist mentioned, WPP CEO Mark Read was recently the target of a deepfake video scam that used AI to simulate his voice in an effort to get a potential partner agency to fund a new venture. Allies are like money in the bank, and like wealth, they take time to accumulate. So, what’s a PR person to do?

Trends 203

Trends How To Ethics Reputation 203

PRSay

JULY 1, 2020

At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. In 2015, the principles were updated to version 2.0. “At Photo credit: macrovector.

Measurement 174

Measurement Communications Banking Survey 174

ImPRessions - Crenshaw Communications

JULY 22, 2019

.” It’s hard to put a price tag on customer loyalty or positive perception, but in today’s unpredictable media environment, it’s like money in the bank. But does it scale? What we do to generate earned media is not always efficient, and it has traditionally been hard to scale.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

What can a New York PR agency learn from the cautionary financial tale of the last decade? banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. It was a genius idea that revolutionized the staid banking industry. A lot, actually. Dig deeply.

Film 149

Film Real Estate Banking Financial 149

Communications Conversations

JUNE 2, 2017

Agencies and vendors. 74 percent of the #32Under32 nominees were agency-side folks (I haven’t seen a published list of the winners yet). I’m too lazy to do the math, but glancing at previous years winners, I see a heavy skew toward agency folks, too. I’d say agency folks. A full 78 of the 105 nominees.

Agency 84

Agency Corporate Branding Brand 84

PRSay

FEBRUARY 18, 2022

A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers. A few days later, I heard back from the agency with a short critique. A sustained program of communications that builds goodwill for the company among its key constituencies is like saving money in a bank.

Banking 174

Banking Leadership Government Financial 174

Contently - Strategy

SEPTEMBER 10, 2024

Here’s an example content marketing calendar template that a travel agency might use to help get ahead of timely content for the year ahead: Q1 content themes: New Year’s Resolutions, Valentine’s Day, early spring break planning The best weekend getaways for your 2025 travel bucket list Underrated East Coast travel destinations for couples Where to (..)

Content Marketing 95

Content Marketing Trends How To Travel 95

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. It was great!

Agency 75

Agency Creativity Media Relations Nonprofit 75

PR News

MAY 30, 2017

Andrew Hayes, VP, corporate communications at Fifth Third Bank, has seen media relations from the other side, and he wasn’t too impressed by the view. After running his own PR agency for 10 years, he joined NBC Television as PR manager for a national daytime talk show and later on led PR and community relations… Continued.

Pitching 119

Pitching Television Banking Media 119

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

Technology 120

Technology Pitching Insurance Insurance 120

PRSay

AUGUST 16, 2022

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. Our neighbors collectively donated $2,000.

Company 158

Company Nonprofit Apparel Banking 158

PRSay

SEPTEMBER 25, 2020

Along with other agencies, we were asked to submit our pitch. As a small agency undertaking a big project, we asked the client for a 50 percent payment in advance. They hesitantly agreed, and then transferred the payment into our bank account. At the time, Karachi, the commercial hub of Pakistan, faced political unrest.

Ethics 158

Ethics Banking Pitching Analysis 158

Stephen Waddington

APRIL 12, 2020

This is the fourth time that I’ve experienced a downturn running an agency. Have candid conversations with your bank, clients and suppliers. Staff costs Agencies aren’t complicated businesses apart from one factor: your intellectual property logs on in the morning and logs off at the end of every day. Here’s what I’ve learnt.

Crisis 78

Crisis Agency Government Tourism 78

Stephen Waddington

SEPTEMBER 16, 2020

It’s a feisty B2B PR agency based in Birmingham founded by Amanda Lowe. There has in the past, been a feeling that agencies HQ-ed in the regions only service the regions - which has been the source of untold frustration. Our clients include Berkeley Group, the FA, the British Business Bank and Goodman. Story is a corporate punk.

B2B 151

B2B Banking Corporate Crisis 151

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. It can employ high-powered PR agencies. By the same token, the PR department or agency should be evaluated not just on positive earned media generated, but metrics related to enhanced reputation. Use automation wisely.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). So yeah, Embryo is an agency and offers kind of integrated services. Alice: Yeah, sure. This is it.

Strategy 62

Strategy SEO Pitching Banking 62

Shift Communications

JULY 3, 2015

In honor of Independence Day, we sat down with SHIFT Partner, Jim Joyal , to get his thoughts on SHIFT as an independent PR agency and what that has meant for the Agency since he helped found it in 2003. After being founded in 2003, SHIFT remains an independent agency. What does that mean to you as a founding partner?

Agency 60

Agency Banking Newspapers Employee 60

ReimaginePR

APRIL 18, 2015

Think, as well, of the positive publicity in a time of extreme consumer skepticism towards banks,” Oates wrote. But following the crash of 2008, banks, and big businesses haven’t really been investing in people. Banks are sitting on record profits but aren’t really lending. You can read the full letter here.

Company 120

Company Banking Employee Corporate 120

Wadds Inc.

DECEMBER 5, 2024

Hard Numbers, a public relations agency focused on the finance and technology sectors, has taken one of the first looks at AI's impact on corporate reputation and how corporate communications directors are responding to this emerging area of risk and opportunity. Social media has almost no impact whatsoever.

System 52

System Corporate Reputation Media 52

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

Dig into your data bank. Agencies that do a lot of tech PR have executed plenty of research, so they generally have a lot of data lying around ready to be collated or reinterpreted. Agencies should call in team members from other clients or other departments to brainstorm ideas. Bring in fresh perspectives.

Video 160

Video Banking Data Software 160

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation.

Trends 157

Trends Privacy Data Reputation 157

Shift Communications

MAY 7, 2015

As with many industries these days, people come to agency life from all walks. They prove that it doesn’t matter where you went to school or if you have a PR, marketing or design degree – or even any direct industry experience – to get hired at an agency and be a kick@$$ pro. And I’m not alone. But don’t take it from me.

Agency 60

Agency Industry Healthcare Banking 60

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. Pride is a celebration, yes, but it started as a protest.

Employee 202

Employee Community Leadership Enterprise 202