Business Wire

OCTOBER 14, 2021

In my years as a journalist, corporate PR executive and now agency owner, I’ve found that the most important edit is the edit we do to our own work, before we ever hand it over to the boss. All writing — even the best writing — needs editing.

Blogging 326

Blogging Writing Corporate Agency 326

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Sword and the Script

FEBRUARY 4, 2025

The answer to that question offers real insight into a persons ability, or an agencys ability, to execute. Its also a good question for consultants, agencies and job seekers to be asked. Check out my weekly blog posts , weekly podcasts ,or a monthly newsletter that rounds up interesting reading from the last 30 days ( examples ).

Financial 147

Financial Report Pitching Journalism 147

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Managing PR Agencies. Internal Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker.

Training 399

Training Video Analysis Data 399

5W PR

DECEMBER 27, 2024

The post User-Generated Content in Video Game Marketing: Building Community Through Engagement appeared first on Public Relations Blog | 5W PR Agency | PR Firm. By highlighting the contributions of players, developers can create authentic and engaging marketing campaigns that resonate with their target audience.

Community 144

Community Video Marketing Creativity 144

Deirdre Breakenridge

MARCH 2, 2020

A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. What began as a simple blog, soon became a movement.

Community 60

Community Twitter Blogging Resources 60

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 143

Blogging Software B2B Survey 143

5W PR

NOVEMBER 13, 2024

The post Shaping Media and Advertising in 2025: Key Shifts on the Horizon appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Our mission is to ensure companies gain the visibility, credibility, and media presence needed to succeed in 2025 and beyond.

Advertising 157

Advertising Advertising Privacy Ethics 157

Deirdre Breakenridge

MARCH 9, 2020

A follow up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post. Spin Sucks was started in September 2006 by Gini Dietrich , an agency founder, author, blogger, CEO, and creator of the PESO Model and PESO Model Certificate. Is PR Right for me?” Our mission?

Community 293

Community How To Interviews Blogging 293

5W PR

JANUARY 30, 2025

The post The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The most effective releases will continue to blend traditional PR principles with new digital capabilities.

SEO 143

SEO Social Media Crisis Communications Media 143

5W PR

NOVEMBER 22, 2024

The post The Power of PR in Corporate Communications: Enhancing Your Company’s Image appeared first on Public Relations Blog | 5W PR Agency | PR Firm. That means the impact of the media coverage on sales and marketing performance.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. For PR practitioners, keeping pace with technology (e.g.

Radio 83

Radio Sports Marketing Local 83

Wadds Inc.

MARCH 9, 2025

This conversation has continued this week via blog and LinkedIn posts, events, and discussions in social media communities. In my early career at a global agency, I worked in a team of 18 peers six men and 12 women, all highly-skilled and ambitious in our field of corporate publish relations. Both are men. Its a pattern.

Publicity 94

Publicity Leadership LinkedIn Report 94

5W PR

NOVEMBER 4, 2024

In a field where reputation, differentiation, and trust drive competitive advantage, partnering with a PR agency that understands both the intricacies of the VC landscape and the unique positioning of each firm can be a decisive factor for success. Amplifying Success and Impact Every investment tells a story.

Trends 88

Trends Healthcare Reputation Financial 88

Bianchi Biz Blog

OCTOBER 28, 2024

Loreley Maldonado Founder and CEO, Eje Comunicación The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 101

Marketing Crisis Local Internal 101

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

APRIL 18, 2023

That’s why some reputation management firms offer PR services and PR agencies often address reputation management. Here are four posts from our agency founder, Dorothy Crenshaw, on PR and brand reputation, and how PR can protect and drive the latter.

Reputation 333

Reputation Crisis Customer Service B2B 333

5W PR

DECEMBER 28, 2024

By crafting compelling content that resonates with target audiences and working with a casino marketing agency , casinos can not only attract new customers but also foster loyalty among existing ones. The post Casino Content Marketing: Engaging Gamblers Online and Offline appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Onclusive

MARCH 24, 2022

Welcome back to our blog series on Demystifying PR Measurement! This is especially important for large or global companies, which may have multiple communications, executive and agency teams. Make sure to create alignment upfront and get buy-in from all regions, business units and agency partners across the board.

Measurement 396

Measurement Data Hotels Viral 396

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” At that time, the company said it had raised $5.5 million in venture funding and had roughly 500 customers.

Software 176

Software Measurement B2B Training 176

Prowly

MAY 29, 2024

With close to 200 respondents, half of them were agency employees, followed by in-house positions and consultants. This activity is a part of the 2nd edition […] The post What Stress Looks Like When You Work in PR (and How to Manage It) appeared first on Prowly Blog.

How To 210

How To Survey Employee Agency 210

The Resolution Blog

APRIL 30, 2020

In this episode I’m joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks […]. Not only have many comms strategies had to change, we’ve never had a news agenda like this.

How To 363

How To Groups Agency Industry 363

Onclusive

MARCH 2, 2021

In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space. Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location.

Data 312

Data Communications Data-Driven PR Analytics 312

5W PR

JANUARY 7, 2025

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Collaborate with international travel agencies and online booking platforms to reach a wider audience. Develop a unified brand voice, messaging, and visual identity.

Hotels 78

Hotels Local Marketing Engineering 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs. It always comes down to credibility.

SEO 227

SEO Agency Policies Reputation 227

Prowly

APRIL 25, 2024

The days of traditional PR tactics are not numbered, but agencies and brands in 2024 should consider trying out new approaches to get the biggest bang for their buck. In this […] The post The Definitive Guide to Influencer PR in 2024 appeared first on Prowly Blog.

Agency 196

Agency Blogging Brand Branding 196

Onclusive

DECEMBER 28, 2021

The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite. Which PR agency services are most relevant to your business’ primary needs? How well does your executive team understand how to leverage PR?

Industry 221

Industry Crisis Management Measurement Data 221

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. This often requires a collaborative approach between marketing teams, legal counsel, and advertising agencies. Consider consulting with legal experts or advertising agencies with experience in this area.

Advertising 78

Advertising Advertising Ethics Local 78

5W PR

NOVEMBER 20, 2024

Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. Partnering with a PR agency ensures that sustainable practices are communicated effectively, aligning with the values of eco-conscious shoppers and establishing brand credibility in this space. market goals, read our full case study here.

Brand 78

Brand Branding Communications Marketing 78

Steve Barrett on PR

APRIL 25, 2024

WPP, IPG, Omnicom and Publicis have all now reported their Q1 numbers and the outlook for their PR firms is not uniform.

Agency 147

Agency Company Report Blogging 147

The Resolution Blog

JANUARY 19, 2021

It’s January 2021 and most PR agencies are working with pandemic-led restrictions. In fact, one agency set this approach as their launch strategy and have never looked back. However, no longer working in the same office doesn’t have to have a negative effect.

Interviews 296

Interviews Agency Strategy 296

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment. At a typical PR agency, success can depend on getting timely client approval for a same-day response to a breaking story.

Trends 293

Trends Pitching Agency B2B 293

5W PR

JANUARY 3, 2025

Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. The post Inclusive Beauty Marketing: The Role of Representation and Accessibility appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Consumer Storytelling Advertising 78