ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets?

Blogging 170

Blogging Writing Creativity Storytelling 170

Deirdre Breakenridge

APRIL 9, 2019

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” Why or why not? If so, how?

Government 35

Government Agency Consumer Agriculture 35

The Resolution Blog

MARCH 10, 2022

Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, […]. The post The creative comms formula that drives b2b sales appeared first on PR Resolution — by CoverageBook. I interview Grace Keeling and James Beverage, co-founders of Made by Giants.

B2B 156

B2B Creativity Interviews Agency 156

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker.

Training 399

Training Video Analysis Data 399

Bianchi Biz Blog

DECEMBER 10, 2020

While the year 2020 will go down in history as a year of challenges for individuals, institutions and business alike, it was also a year where PR professionals rose to the occasion to show their creativity, resiliency and grace. So in case you missed them, we’ve curated the 10 most-visited blogs posts on our site for 2020.

Blogging 126

Blogging Automotive Conference Crisis 126

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? After that, the blog world is your oyster! Follow these blogs to increase your PR acumen.

Blogging 159

Blogging Pitching Fashion Sports 159

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Internal Communications. Executive Thought Leadership.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. Balancing Creativity and Compliance Crafting engaging and memorable alcohol advertising campaigns while adhering to strict regulatory standards can be a delicate balancing act.

Advertising 78

Advertising Advertising Ethics Local 78

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. Just like AI can be trained to write copy, AI can be trained to write code.

Software 176

Software Measurement B2B Training 176

5W PR

JANUARY 15, 2025

Unleashing Creativity The fear that AI will replace human creativity is largely unfounded. Writers and creatives often face the dreaded “blank page” syndrome. AI tools can help overcome these creative blocks by generating a range of ideas, suggesting different story angles, and even drafting initial outlines.

Storytelling 78

Storytelling Creativity Data Trends 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Branding Brand Storytelling 256

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic.

Industry 78

Industry Guidelines Marketing Creativity 78

5W PR

JANUARY 3, 2025

Inclusive beauty marketing and beauty marketing agencies , a movement that champions diversity, equity, and accessibility, are reshaping the way brands connect with consumers. A diverse workforce and customer base can lead to more innovative and creative product offerings.

Marketing 78

Marketing Consumer Storytelling Advertising 78

5W PR

JANUARY 26, 2025

This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks. These tools process news articles, social media posts, and blog content to provide immediate insights about brand mentions and industry trends.

Publicity 78

Publicity System Crisis Management Analysis 78

5W PR

NOVEMBER 29, 2024

By understanding the regulatory landscape, focusing on responsible consumption, and leveraging creative strategies, brands can create impactful campaigns that resonate with their target audience while adhering to legal requirements. Alcohol advertising presents a unique set of challenges and opportunities.

Advertising 78

Advertising Advertising Guidelines Television 78

5W PR

MARCH 24, 2023

Here are some creative event branding ideas for spring that can help brands make a lasting impression. Interactive art installations or workshops offer attendees creative opportunities to be involved in the process. The post Creative Brand Events for Spring appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Creativity 97

Creativity Branding Brand Fashion 97

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. In ad tech, for example, we (ideally) want to include the perspectives of analysts, agencies, vendors, publishers, and brands to get a full understanding of a topic. Start promoting early.

Leadership 332

Leadership Trends B2B Agency 332

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Branding Brand Airlines 78

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. For PR practitioners, keeping pace with technology (e.g.

Radio 83

Radio Sports Marketing Local 83

Bianchi Biz Blog

DECEMBER 16, 2021

Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity. This year was also an exceptional one for the Bianchi Biz Blog. So, in case you missed them, we’ve curated the 10 most-visited blog posts on our site for 2021.

Blogging 96

Blogging Automotive YouTube Mobile 96

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment. Because news moves quickly, the pressure is on to develop a creative, well-packaged message that provides an original, relevant angle.

Trends 293

Trends Pitching Agency B2B 293

Melissa Agnes

JULY 2, 2014

She wanted to be her best creative self, writing for a greater cause than simply selling a product. And watching her social circle express their true creative talents in theatre and music certainly wasn’t helping. Anything you say is likely to be put onto someone’s blog or Facebook, retweeted, and seen by everyone.

Reputation 250

Reputation Print Customer Service Creativity 250

5W PR

DECEMBER 30, 2024

By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience.

Travel 78

Travel Marketing Privacy Community 78

5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Use animation to bring the story to life in a creative and engaging way. Choosing the Right Format for The Story The choice of format is crucial in delivering the story effectively.

Storytelling 78

Storytelling Branding Brand How To 78

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

As B2B PR pros, we’re always looking for creative ways to tell a story. The art of the follow up can be its own blog post. A client might think their agency is working slowly, isn’t putting in enough care, or is doing a bad job if a journalist has gone quiet. Follow up, but know when it’s time to stop.

How To 321

How To Media Report Pitching 321

Critical Mention

FEBRUARY 4, 2020

From tweets to blogs, many PR organizations publish great PR content. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

5W PR

NOVEMBER 26, 2024

By offering informative articles, blog posts, videos, and guides, companies can establish their brand and, in turn, their game as an authority in the gaming industry. Experiment with different ad creatives and targeting strategies to optimize the campaigns for maximum results.

Video 78

Video Trends Marketing Advertising 78

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Amid budget cuts, tools like generative AI are ushering in a new era of creativity. But it’s just as important to ask why technology is important to the PR industry.

Technology 266

Technology Television Web Social Media 266

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

Agency 109

Agency Automotive Engineering Education 109

wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun.

Creativity 98

Creativity Communications Instagram Interviews 98

ImPRessions - Crenshaw Communications

MAY 20, 2020

In the fast-paced climate of a PR agency, to-do lists are essential. From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. . Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

5W PR

NOVEMBER 21, 2024

These contests can encourage creativity and generate excitement around the book. The post From Picture to Chapter Books – Fresh Marketing Ideas for the Publishing Industry to Try appeared first on Public Relations Blog | 5W PR Agency | PR Firm. This can provide a steady stream of revenue and encourage reader loyalty.

Industry 78

Industry Apparel Print Marketing 78

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Develop a company blog that showcases your expertise and provides real value to readers. Share original research, industry analysis, and customer success stories that journalists can reference.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

JULY 3, 2024

The Cannes Lions International Festival of Creativity 2024 showcased an inspiring blend of humanity and humor, highlighting the enduring importance of creativity in a world increasingly influenced by technology. This reaffirmed that emotional connections, driven by human experiences and humor, are at the core of impactful creativity.

Creativity 78

Creativity Technology Print Trends 78

5W PR

OCTOBER 2, 2024

PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. By merging PR’s strategic acumen with content creation’s creative prowess, organizations can produce content that resonates, engages, and achieves business goals.

Creativity 78

Creativity Communications Crisis Communications Crisis 78