Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” The holy grail of PR measurement is still linking outputs to a desired behavior, which for most businesses means sales.

Software 176

Software Measurement B2B Training 176

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Internal Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

JANUARY 30, 2025

Real-Time Analytics and Measurement Digital distribution enables precise tracking of press release performance. The post The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

SEO 143

SEO Social Media Crisis Communications Media 143

5W PR

NOVEMBER 22, 2024

Tracking media coverage helps identify trends, measure the impact of media relations efforts, and pinpoint areas for improvement. Measuring the Success of Media Relations Assessing the effectiveness of media relations efforts involves tracking metrics such as media placements, which are the number and quality of media mentions.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Understanding AI-Powered PR Analytics and Measurement PR measurement has traditionally relied on manual tracking and basic metrics.

Analytics 146

Analytics Strategy System Ethics 146

Onclusive

MARCH 18, 2021

Whether you work for an agency or on an in-house team, it’s important to be aware of who your reports will be shared with so that you can address their interests and concerns within. If you work for an agency, this is your client. The post Who PR Measurement Reports Should be Made For appeared first on Onclusive.

Measurement 195

Measurement Report Reputation Analysis 195

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. The post Shaping Media and Advertising in 2025: Key Shifts on the Horizon appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Advertising 157

Advertising Advertising Privacy Ethics 157

Deirdre Breakenridge

MARCH 2, 2020

A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. What began as a simple blog, soon became a movement.

Community 60

Community Twitter Blogging Resources 60

5W PR

NOVEMBER 15, 2024

Aligning goals, selecting the right influencers, developing a comprehensive strategy, and measuring results are key steps to unlocking the full potential of both PR and influencer marketing.  Outlining a detailed campaign timeline, including key milestones, deliverables, and measurement metrics, ensures organization and progress tracking. 

Strategy 88

Strategy Measurement Analysis Analytics 88

5W PR

MARCH 29, 2025

Building the Business Case for Sustainability Communications Ski resorts that effectively promote their environmental initiatives see measurable benefits. The future of ski resort PR lies in moving beyond basic environmental messaging to demonstrate measurable impact through strategic communications.

Energy 78

Energy Education Employee Training 78

5W PR

JANUARY 24, 2025

Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. The post Social Media-Driven PR: Building Brand Success Across Digital Platforms appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Blog Content Strategy Blogs serve as a content hub for thought leadership and industry insights.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR Week Measurement Conference – UK.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. The post The Top 10 Most Popular Blog Posts on Sword and the Script for 2021 appeared first on Sword and the Script.

Blogging 159

Blogging Software Google Content Marketing 159

Deirdre Breakenridge

MARCH 9, 2020

A follow up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post. Spin Sucks was started in September 2006 by Gini Dietrich , an agency founder, author, blogger, CEO, and creator of the PESO Model and PESO Model Certificate. Is PR Right for me?” Our mission?

Community 293

Community How To Interviews Blogging 293

Onclusive

DECEMBER 28, 2021

The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite. Which PR agency services are most relevant to your business’ primary needs? How do you use data and measurement to inform and shape your earned media strategy?

Industry 221

Industry Crisis Management Measurement Data 221

5W PR

NOVEMBER 25, 2024

There are a few key strategies that tech companies can implement that also highlight the importance of measuring and analyzing key performance indicators (KPIs) to ensure the success of PR efforts. Creating high-quality content, such as blog posts, articles, and whitepapers that address industry challenges and offer solutions, is key.

B2B 78

B2B Company Crisis Management Measurement 78

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. Both PR agencies and in-house communications professionals are struggling with this shift. A new approach.

Media 243

Media Analysis Measurement Advertising 243

5W PR

FEBRUARY 1, 2025

Training should address: Core brand messages and values Industry positioning Target audience preferences Content themes and topics Writing style guidelines Measuring Success and ROI Tracking program performance helps optimize strategies and demonstrate value.

Employee 88

Employee Social Media Reputation Guidelines 88

Wadds Inc.

MARCH 9, 2025

It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. This conversation has continued this week via blog and LinkedIn posts, events, and discussions in social media communities. The report sets out cultural, structural and societal issues. Both are men.

Publicity 94

Publicity Leadership LinkedIn Report 94

5W PR

OCTOBER 22, 2024

Encouraging participation in social media campaigns, writing blog posts, or speaking at industry events gives employees a voice. Measurement and Analytics To measure the effectiveness of PR efforts, tracking key performance indicators (KPIs) and analyzing data is essential.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

FEBRUARY 6, 2025

PR professionals now track, measure, and analyze campaign performance with precision that would have seemed impossible just a decade ago. The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI. Those that ignore analytics risk falling behind.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. Develop a company blog that showcases your expertise and provides real value to readers. Build relationships before you need them, create compelling content worth covering, and measure what matters.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

NOVEMBER 28, 2024

These objectives need to be measurable and attainable. This includes blog posts, social media content, videos, and even events. This data assists in optimizing future campaigns and measuring ROI. This involves a few different factors that are all equally important.

Publicity 78

Publicity Reputation Measurement Analysis 78

5W PR

NOVEMBER 4, 2024

In a field where reputation, differentiation, and trust drive competitive advantage, partnering with a PR agency that understands both the intricacies of the VC landscape and the unique positioning of each firm can be a decisive factor for success. Amplifying Success and Impact Every investment tells a story.

Trends 88

Trends Healthcare Reputation Financial 88

5W PR

MARCH 12, 2025

According to HubSpot, companies that blog receive 97% more links to their websites. Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships. Strong crisis management protects brand reputation.

Case Study 78

Case Study Branding Brand Ethics 78

5W PR

MARCH 29, 2025

Measuring Impact Across Channels Contemporary casino PR demands sophisticated measurement across physical and digital touchpoints. PR professionals who can craft compelling narratives across channels while maintaining measurement rigor will help physical properties thrive in an increasingly digital world.

Hotels 78

Hotels How To Instagram Measurement 78

5W PR

FEBRUARY 5, 2025

Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs.

Branding 78

Branding Brand Media Journalism 78

5W PR

APRIL 3, 2025

Measuring Ethical Performance Organizations need metrics to assess their ethical practices. The post Ethics in PR Crises: A Leadership Guide to Crisis Prevention appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

MARCH 10, 2025

Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. The post Promoting STEM Toys With PR Strategies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Education Video Storytelling 78

5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Measuring and Adapting To ensure the effectiveness of the digital storytelling efforts, it’s essential to measure and analyze the results.

Storytelling 78

Storytelling Branding Brand How To 78

5W PR

FEBRUARY 15, 2025

PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results. ” podcast demonstrates effective measurement, tracking not only listener numbers but also developer engagement and community growth.

Branding 78

Branding Brand Storytelling Exercises 78

Onclusive

MARCH 2, 2021

In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space. Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location.

Data 312

Data Communications Data-Driven PR Analytics 312

Buzzstream

FEBRUARY 12, 2025

Chris is the co-founder of UK-based digital PR link building agency, Linkifi. He really had some great insights into where the industry is moving, so I wanted to have him on the podcast to speak about one of the main hurdles link builders have: measuring success. How do you measure success for your clients? Vince: Yeah.

Digital PR 62

Digital PR Measurement SEO Google 62

5W PR

OCTOBER 17, 2024

Additionally, they should have clear KPIs to measure the success of both PR and media efforts. Using paid media to drive traffic to PR-generated content, such as press releases or blog posts, is a strategic move. The last step is to measure and analyze the results from these efforts.

Strategy 78

Strategy Media Measurement Analysis 78