Business Wire

JUNE 30, 2022

In this partner webinar, Muck Rack , Agence-France Presse , and The Foreign Press Association shared tips for getting your organization’s press releases and pitches seen and acted on by reporters outside of your home market.

Pitching 395

Pitching Internal International Blogging 395

Business Wire

OCTOBER 14, 2021

In my years as a journalist, corporate PR executive and now agency owner, I’ve found that the most important edit is the edit we do to our own work, before we ever hand it over to the boss. All writing — even the best writing — needs editing.

Blogging 323

Blogging Writing Corporate Agency 323

Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget.

Agency 51

Agency Measurement Resources Report 51

Business Wire

JUNE 12, 2020

No longer is policy news limited to non-profit organizations, associations, special interest groups and government agencies; public and private corporations are taking a more active stance related to current legislation, particular issues and decisions.

Public Affairs 226

Public Affairs Resources Publicity Blogging 226

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Managing PR Agencies. Internal Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker.

Training 399

Training Video Analysis Data 399

Deirdre Breakenridge

MARCH 2, 2020

A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. What began as a simple blog, soon became a movement.

Community 60

Community Twitter Blogging Resources 60

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Understanding how they work is essential for an agency to jumpstart a PR relationship and build trust. Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

Prowly

JANUARY 31, 2024

Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools – public relations agencies.

Case Study 104

Case Study Study Agency Tools 104

Steve Barrett on PR

JANUARY 25, 2024

A bold merger of WPP’s two most iconic PR agency brands could leapfrog the newly combined entity above Edelman into the No. 1 position, based on last year’s PRWeek rankings.

Agency 122

Agency Brand Branding Blogging 122

Deirdre Breakenridge

MARCH 9, 2020

A follow up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post. Spin Sucks was started in September 2006 by Gini Dietrich , an agency founder, author, blogger, CEO, and creator of the PESO Model and PESO Model Certificate. Is PR Right for me?” Our mission?

Community 293

Community How To Interviews Blogging 293

Deirdre Breakenridge

OCTOBER 8, 2018

He is also the co-founder of three PR agencies, president of a consultancy, Martin Waxman Communications , and has worked in the industry for 25+ years. A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon.

Community 148

Community Big Data Media Resources 148

Prowly

MARCH 18, 2024

Which of these […] The post How to Introduce Public Relations Sustainability into Your Brand or PR Agency appeared first on Prowly Blog. Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy.

Agency 104

Agency How To Publicity Branding 104

Prowly

MARCH 18, 2024

Which of these […] The post How to Introduce Public Relations Sustainability into Your Brand or PR Agency appeared first on Prowly Blog. Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy.

Agency 104

Agency How To Publicity Branding 104

ImPRessions - Crenshaw Communications

APRIL 18, 2023

That’s why some reputation management firms offer PR services and PR agencies often address reputation management. Here are four posts from our agency founder, Dorothy Crenshaw, on PR and brand reputation, and how PR can protect and drive the latter.

Reputation 333

Reputation Crisis Customer Service B2B 333

Deirdre Breakenridge

DECEMBER 24, 2014

From the handwritten personal notes to his incredible passion for helping people connect, John is now offering advice for young professionals via his Endless Job Offers website / blog. If you love to cook, find PR or marketing agencies that have food clients. He gave me my first opportunity to work at a PR agency.

Interviews 410

Interviews LinkedIn Groups Meeting 410

Onclusive

MARCH 24, 2022

Welcome back to our blog series on Demystifying PR Measurement! This is especially important for large or global companies, which may have multiple communications, executive and agency teams. Make sure to create alignment upfront and get buy-in from all regions, business units and agency partners across the board.

Measurement 396

Measurement Data Hotels Viral 396

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 112

Blogging Software B2B Survey 112

Prowly

MAY 29, 2024

With close to 200 respondents, half of them were agency employees, followed by in-house positions and consultants. This activity is a part of the 2nd edition […] The post What Stress Looks Like When You Work in PR (and How to Manage It) appeared first on Prowly Blog.

How To 210

How To Survey Employee Agency 210

Steve Barrett on PR

FEBRUARY 10, 2022

A strong rebound after a tough pandemic year is propelling the world’s largest PR firm toward a totemic financial milestone – and this rising tide reflects a lift for all boats.

Agency 166

Agency Financial Blogging 166

Onclusive

MARCH 2, 2021

In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space. Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location.

Data 312

Data Communications Data-Driven PR Analytics 312

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs. It always comes down to credibility.

SEO 227

SEO Agency Policies Reputation 227

Prowly

APRIL 25, 2024

The days of traditional PR tactics are not numbered, but agencies and brands in 2024 should consider trying out new approaches to get the biggest bang for their buck. In this […] The post The Definitive Guide to Influencer PR in 2024 appeared first on Prowly Blog.

Agency 196

Agency Blogging Brand Branding 196

Onclusive

DECEMBER 28, 2021

The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite. Which PR agency services are most relevant to your business’ primary needs? How well does your executive team understand how to leverage PR?

Industry 221

Industry Crisis Management Measurement Data 221

Steve Barrett on PR

APRIL 25, 2024

WPP, IPG, Omnicom and Publicis have all now reported their Q1 numbers and the outlook for their PR firms is not uniform.

Agency 147

Agency Company Report Blogging 147

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment. At a typical PR agency, success can depend on getting timely client approval for a same-day response to a breaking story.

Trends 293

Trends Pitching Agency B2B 293

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. In ad tech, for example, we (ideally) want to include the perspectives of analysts, agencies, vendors, publishers, and brands to get a full understanding of a topic. Start promoting early.

Leadership 332

Leadership Trends B2B Agency 332

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

Remote PR Jobs

JULY 19, 2024

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 246

Case Study Conference Local Trade Shows 246

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences.

Technology 266

Technology Television Web Social Media 266

Deirdre Breakenridge

MAY 30, 2019

For 10 years, his firm has helped agencies grow and manage a business, improve client service and relationships, and enhance staff performance. A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon.

Leadership 236

Leadership Community Energy Blogging 236

Steve Barrett on PR

FEBRUARY 23, 2024

As holding companies and the world’s largest PR firm unveil their financial numbers for last year, the industry’s performance in a difficult 12 months is starting to clarify.

Travel 147

Travel Agency Financial Company 147

Steve Barrett on PR

JULY 25, 2024

Agencies can win any number of gongs at awards shows but the real sustainable payback comes from helping clients increase sales and achieve their business goals.

Agency 88

Agency Branding Brand Blogging 88

ImPRessions - Crenshaw Communications

JUNE 3, 2020

It’s a stubborn and multifaceted issue and a real problem that I have blogged about in the past. The good news is that client companies have led the way and the agency community has made a commitment to reversing our lack of diversity. There are many reasons for it, but this, too, should and can change.

Communications 253

Communications Construction Community Groups 253