Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. For PR practitioners, keeping pace with technology (e.g.

Radio 83

Radio Sports Marketing Local 83

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Of course, there’s plenty more each did, but you get the gist.

Tools 150

Tools Agency Instagram Groups 150

Wadds Inc.

NOVEMBER 23, 2024

Claude from Anthropic and Gemini from Google quickly followed. Every agency or communication team must break down its processes and apply an innovation model. Google followed and has done the same with Gemini. If you need help with any of the issues raised in this blog post please contact Stephen Waddington.

Corporate 111

Corporate Publicity Communications Enterprise 111

The Hoyt Organization

APRIL 17, 2024

This is exactly what Google Alerts does. Thinking about adopting Google Alerts as part of your PR strategy? What Is Google Alerts? Google Alerts is a free online service provided by Google. This can include news articles, blogs, and videos. What Can You Use Google Alerts For?

Google 87

Google Publicity Customer Service Web 87

PR 20/20

APRIL 23, 2019

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Questions to Ask of Your Google Analytics Data. Blog Monitoring Questions.

Analytics 102

Analytics Google Case Study Data 102

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment. At a typical PR agency, success can depend on getting timely client approval for a same-day response to a breaking story.

Trends 293

Trends Pitching Agency B2B 293

5W PR

FEBRUARY 9, 2025

Google Alerts lets you monitor mentions of your brand, competitors, and industry keywords at no cost. Develop a company blog that showcases your expertise and provides real value to readers. The post Building a Powerful PR Strategy for Startups: A No-Budget Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Strategy 78

Strategy Case Study Pitching Measurement 78

Prowly

FEBRUARY 20, 2025

For PR teams and agencies, digital presence management allows them to make their clients and companies look impeccable and generate not just online visibility, but also revenue. And here's why: Online presence meaning for agencies. Don't simply repurpose LinkedIn content as tweets or send out a blog as a Facebook post.

SEO 104

SEO Analytics Tools Google 104

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends.

Tools 232

Tools Radio Trends Pitching 232

5W PR

FEBRUARY 14, 2025

Focus on channels where your stakeholders already engage: Company website (crisis banner) Email list Social media accounts Google Business Profile Local media contacts Create message templates for different scenarios, but customize them for each situation.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

5W PR

FEBRUARY 5, 2025

Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs.

Brand 78

Brand Branding Media Journalism 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Prospective clients often tell us that their agency is hard-working, smart, and collegial, but that they simply don’t prioritize top-tier media coverage. Researchers looked at how people evaluated news stories, traditional ads, native ads, independent blogs, and branded blogs. It always comes down to credibility.

SEO 227

SEO Agency Policies Reputation 227

5W PR

DECEMBER 30, 2024

By leveraging the creativity and experiences of travelers and working with a hospitality marketing agency , businesses can create more engaging, relatable, and trustworthy content that resonates with their target audience. Amplify the reach of the UGC campaigns through paid advertising on platforms like Facebook, Instagram, and Google Ads.

Travel 78

Travel Marketing Privacy Community 78

5W PR

OCTOBER 22, 2024

A 360-degree marketing strategy from a hospitality marketing agency , encompassing a wide range of channels and tactics, is essential to reach the target audience effectively and drive bookings. Pay-per-click (PPC) advertising is all about using platforms like Google Ads to reach potential customers through targeted paid ads.

Travel 78

Travel Marketing Engineering Advertising 78

5W PR

NOVEMBER 26, 2024

By offering informative articles, blog posts, videos, and guides, companies can establish their brand and, in turn, their game as an authority in the gaming industry. Platforms like Google Ads and Facebook Ads allow companies to target specific demographics and interests.

Video 78

Video Trends Marketing Advertising 78

PRSay

APRIL 19, 2021

To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results. Which topics do you want to own — or keep on your own website or blog — and which ones are you going to use for contributed content — or use in your earned media efforts? .

Media 199

Media Newspapers Google Energy 199

5W PR

FEBRUARY 6, 2025

Understanding Your Audience Through Analytics Google Analytics remains the foundation for understanding website visitor behavior and campaign attribution. Web Analytics : Google Analytics 4 tracks how PR efforts drive website traffic, conversions, and other business outcomes.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Flack's Revenge

OCTOBER 22, 2014

As a tech PR agency - one with clients that sell chips and components to mobile and CE device vendors – we are often asked about getting media coverage Asia. You need to hire an agency in each country / major region. Google, Facebook, Twitter and Instagram are banned there). Agency news Public Relations'

Government 214

Government Agency Mobile Technology 214

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

MAY 20, 2020

Slack’s long list of integration partners, like Google Drive, Zoom and Outlook, can help nearly any team work smarter. . In the fast-paced climate of a PR agency, to-do lists are essential. From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. The post Preparing For A Cookieless Future In Digital Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

APRIL 7, 2025

Google Analytics remains the foundation of web analytics, with over 28 million active websites using the platform according to BuiltWith. The post How to Develop a Data-Driven Content Strategy appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Data 78

Data Strategy How To Analytics 78

5W PR

NOVEMBER 11, 2024

Create and manage the business listings on Google My Business, Yelp, and other local directories. The post Tips for Marketing Your Boutique Hotel to Rival Chain Competitors appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Hotels 78

Hotels Local Travel Marketing 78

5W PR

FEBRUARY 15, 2025

The post The Strategic Power of Branded Podcasts in Modern PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Organizations that master this medium gain a powerful tool for building trust, establishing authority, and driving meaningful engagement with their target audiences.

Brand 78

Brand Branding Storytelling Exercises 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Digital content like customer reviews, blog posts, or social updates can help tell a story about professional expertise or insights. LinkedIn, Twitter, and Facebook are likely to be the most useful for digital reputation-building, and all are well optimized by Google. The best way to do this is to maintain a blog.

Reputation 185

Reputation SEO Web Community 185

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. After all, if your agency sends a poorly planned pitch, your brand looks bad, too. A written policy helps ensure every consultant at the agency understands best practices.

Policies 181

Policies Marketing Viral Pitching 181

Sword and the Script

APRIL 1, 2025

The new integration enables brands and agencies to identify relevant influencers and content creators for news stories and announcements across platforms including Instagram, TikTok, YouTube, and podcasts, the company said in a press release. For example, it acquired Backlinko in 2022, a popular SEO blog and consultancy.

Software 159

Software Pitching SEO Tools 159

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. There are several keyword research tools you can use to populate your list, the most well-known being Google AdWords’ Keyword Planner.

Brand 208

Brand Branding How To SEO 208

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Is it enough to post it on your own website or blog ? For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Probably not.

SEO 279

SEO Print Financial Product Launch 279

5W PR

MARCH 29, 2025

Google Analytics 4 provides valuable insights into how digital PR efforts influence physical visits. The post How to Use PR to Promote Land-Based Casinos in the Digital Age appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Hotels 78

Hotels How To Instagram Measurement 78

Cision

JANUARY 11, 2018

The growth of influencer marketing was explosive with the number of platforms and agencies in the space increasing by 220 percent in the last two years. How to Use Google Docs with WordPress, and Why It’s Awesome. The title says it all if you love Google Docs and use WordPress this post will tell you how to make the most of both.

Communications 225

Communications Marketing Radio Airlines 225

Cision

DECEMBER 4, 2017

They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. Google Doc with live notes [link]. They even published a blog post explaining what happened to the developer responsible for the crisis who became popular as “team-member-1” on social media.

Crisis 271

Crisis Brand Branding How To 271

5W PR

JANUARY 27, 2025

Website Traffic and Behavior Google Analytics and similar platforms track how PR activities drive website traffic and influence user behavior. Google Analytics remains essential for tracking website traffic and user behavior, while tools like SEMrush offer additional insights into SEO impact and competitive analysis.

Measurement 78

Measurement Tools Analysis Analytics 78

Cision

MAY 26, 2016

The Middle Finger Project – a wonderful blog and project from Ash Ambirge about copywriting and life in general. Sometimes it means consulting with an agency or freelancer. The key players here are going to be Google Analytics and a third-party social media monitoring tool. Also contains large amounts of sass.

Analytics 200

Analytics Energy Google Customer Service 200

Remote PR Jobs

SEPTEMBER 27, 2024

Distribution and Syndication After you release your press statement, it’s distributed to a network of media outlets, journalists, bloggers, and news agencies. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. You will need the Structured Data Testing Tool from Google to examine on-page schema code, as well as test schema markups.

SEO 229

SEO Social Media Tools Google 229

Ronn Torossian

JUNE 4, 2018

Content marketing has changed dramatically since the days of 300-word blog posts and half-baked articles. In the past, a company could post a handful of blogs once a month and easily get to the top of the Google search results. appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Content Marketing 170

Content Marketing Marketing Google Blogging 170