5W PR

JANUARY 7, 2025

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Collaborate with international travel agencies and online booking platforms to reach a wider audience. Develop a centralized global marketing plan that outlines key messaging and brand guidelines.

Hotels 78

Hotels Local Marketing Engineering 78

5W PR

MARCH 15, 2025

Document these traits in brand guidelines that all content creators can reference. Choose colors that: Reflect your brand personality Appeal to your target audience Stand out from competitors Work well across digital platforms Document specific color codes (RGB, HEX, CMYK) in your brand guidelines to ensure consistency.

Brand 78

Brand Branding Guidelines Storytelling 78

5W PR

JANUARY 21, 2025

Creative Freedom Within Guidelines Micro-influencers build trust through their unique voices and perspectives. Overly rigid guidelines often result in forced, inauthentic content that audiences quickly identify as advertising. The post The Rise of Influencer PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

DECEMBER 6, 2024

Thats why its ideal to work with an alcohol marketing agency to navigate these waters effectively. This often requires a collaborative approach between marketing teams, legal counsel, and advertising agencies. Consider consulting with legal experts or advertising agencies with experience in this area.

Advertising 78

Advertising Advertising Ethics Local 78

5W PR

FEBRUARY 26, 2025

The Web Content Accessibility Guidelines (WCAG) provide clear standards for creating accessible digital content. The FDA’s supplement marketing guidelines intersect with ADA compliance needs, creating unique considerations for accessibility-focused campaigns.

Industry 78

Industry Nonprofit Guidelines Community 78

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. If your product falls into a niche, blogs are a terrific way to get the word out to your target market. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

APRIL 3, 2025

The Public Relations Society of America’s (PRSA) Code of Ethics provides key guidelines: honesty, expertise, independence, loyalty, and fairness. The post Ethics in PR Crises: A Leadership Guide to Crisis Prevention appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Ethics 78

Ethics Leadership Crisis Training 78

5W PR

NOVEMBER 14, 2024

Clear guidelines on what to say and what not to say during a crisis are another key element. The post The PR Playbook for Crisis Management: Protecting Your Brand’s Reputation appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Companies should be training key personnel on handling media inquiries and interviews.

Crisis Management 78

Crisis Management Reputation Crisis Guidelines 78

5W PR

APRIL 2, 2025

Develop clear guidelines around disclosures, financial advice limitations, and required disclaimers. The post Influencer Marketing in Fintech: Building Trust Through Strategic Partnerships appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing Financial Case Study Education 78

5W PR

FEBRUARY 18, 2025

The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. Building Credibility Through Expert Partnerships Defense technology companies gain authority by partnering strategically with government agencies, academic institutions, and industry experts.

Technology 78

Technology Wireless Government Guidelines 78

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. So, how long should a blog post be?

Blogging 126

Blogging Survey B2B Analysis 126

5W PR

FEBRUARY 14, 2025

Establish clear guidelines for responding to negative comments – when to engage, when to take conversations private, and what language to use. The post Crisis Communication for Small Businesses: A No-Nonsense Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

The Proactive Report

DECEMBER 14, 2014

Because these comments were created by employees of Deutsch LA, an advertising agency hired to promote the PS Vita, they are false and misleading. Read the FTC Guidelines. Get your team trained on these social media guidelines and how to use social posts appropriately. PS Vita [ruling] the world. Learn about it! PR TAKEAWAY.

Guidelines 168

Guidelines Employee Training Social Media 168

5W PR

DECEMBER 31, 2024

By following these strategies, working with an alcohol marketing agency , and staying informed about the latest regulations, alcohol brands can effectively leverage social media to build strong brand relationships, drive sales, and maintain a positive reputation.

Creativity 78

Creativity Social Media Strategy Brand 78

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

5W PR

MARCH 12, 2025

According to HubSpot, companies that blog receive 97% more links to their websites. The post How Can I Build A Positive Cybersecurity Brand appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Strong crisis management protects brand reputation. Strong crisis management protects brand reputation.

Case Study 78

Case Study Brand Branding Ethics 78

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee International 133

5W PR

FEBRUARY 3, 2025

A solid crisis response framework includes: A designated response team with clear roles Pre-approved messaging templates Stakeholder communication protocols Social media response guidelines Legal review processes Companies should maintain an updated contact list of key decision-makers who can be reached 24/7 during a crisis.

Reputation 78

Reputation Brand Branding Crisis 78

Shift Communications

AUGUST 4, 2015

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. Feel free to repurpose and substitute your company name below and tweak as you see fit to fit your company’s guidelines. All we ask is that if you find it helpful to reach out and let us know!

Guidelines 60

Guidelines Social Media Media Privacy 60

5W PR

SEPTEMBER 28, 2020

After that, it’s time to briefly analyze the company’s current content and messaging, including its website, blog or social media posts, advertisements, and promotional material to see if there are any common themes in the tone messaging. This is also the starting point when establishing any sort of voice across all channels for a company.

Publicity 158

Publicity Guidelines How To Social Media 158

5W PR

FEBRUARY 22, 2025

Defense Advanced Research Projects Agency (DARPA) effectively uses multimedia content on their public website to explain advanced research projects to general audiences. Fostering Government-Industry Collaboration PR plays a crucial role in facilitating partnerships between defense tech companies and government agencies.

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

FEBRUARY 28, 2025

Foreign Corrupt Practices Act and the UK Bribery Act set strict guidelines for business conduct. The post Managing Pr For International Defense Tech Contracts appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Anti-corruption laws like the U.S.

Internal 78

Internal International Crisis Management Technology 78

5W PR

FEBRUARY 16, 2025

A well-structured partnership agreement should include: Clear performance metrics and goals Content guidelines and approval processes Compensation structure and terms Exclusivity requirements Exit clauses Fenty Beauty’s partnership program offers a strong template.

Brand 78

Brand Branding Marketing Guidelines 78

5W PR

FEBRUARY 27, 2025

The company issued clear product identification guidelines, provided multiple return options, and maintained an updated recall website. The post Managing Toy Safety Communication: A Strategic PR Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Communications 78

Communications Education Consumer Guidelines 78

5W PR

FEBRUARY 24, 2025

The post Crisis Simulation in Defense Tech PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm. According to the Public Relations Society of America, the first 24 hours of crisis response often determine public perception outcomes.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

MAY 10, 2018

As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares. Guidelines plus creative freedom. Take that, Snapchat!

Brand 128

Brand Branding Guidelines Creativity 128

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 116

Agency Trends Marketing Survey 116

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. This blog got exclusive access to a brainstorm in one of London’s leading creative shops. You’ll remember that I shared a brief for a start-up focused on the pants market last month. I’m following a team as it prepares its pitch response. The campaign needs to be modern.

Pitching 79

Pitching Agency Creativity Guidelines 79

PRSay

SEPTEMBER 10, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. With today’s CEO activism, there’s a chance that a vocal executive’s views may run counter to employees, agency staff or other clients. It isn’t so straightforward these days.

Ethics 137

Ethics Policies Guidelines Employee 137

The Resolution Blog

JUNE 17, 2015

As well as ensuring we abide by the rules of the ASA with paid promotion with influencers there are also guidelines set by Google to ensure that paid promotion is being run for the right reasons for users online such as raising awareness, rather than trying to cheat the system for higher search rankings. This is required under ASA guidelines.

Google 120

Google Guidelines SEO System 120

5W PR

MARCH 18, 2025

Working with Regulatory Bodies Close coordination with the FDA and other relevant agencies ensures compliant recall management. Submit required documentation promptly and align public communications with regulatory guidelines. Keep detailed records of all communications and actions taken.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JUNE 11, 2018

A PR team or agency would work to build brand credibility through news announcements and feature stories. Google’s panda patent made the change, and the growing status of brand mentions has been confirmed by its own quality guidelines and webmaster analysts. What changed? Contributed content can work hard for both PR and SEO.

SEO 147

SEO B2B Google Guidelines 147

5W PR

FEBRUARY 20, 2025

The post Building Brand Loyalty For Toy Companies Through PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Company 78

Company Brand Branding Crisis Management 78

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Resources Education Creativity 68

5W PR

AUGUST 22, 2017

To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use. If you work for a brand or agency, you too must disclose when sharing any posts relating to your employer’s products or clients.

Social Media 92

Social Media Guidelines Media Handbook 92