Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget. Reporting structure (e.g.

Agency 51

Agency Measurement Resources Report 51

Ronn Torossian

MAY 20, 2020

There’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.” The post When is a Brand Connecting or Pestering? An increasing number of consumers have now adopted and […]. appeared first on.

Branding 370

Branding Brand Consumer Marketing 370

Ronn Torossian

APRIL 26, 2021

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones. The post A Strategy for Content Marketing appeared first on. Here’s how to get started.

Content Marketing 370

Content Marketing Strategy Marketing Branding 370

Ronn Torossian

SEPTEMBER 21, 2020

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. The post Growing a Business With 2020 Marketing Trends appeared first on. The post Growing a Business With 2020 Marketing Trends appeared first on.

Trends 395

Trends Marketing Corporate Industry 395

Ronn Torossian

NOVEMBER 21, 2024

The cannabis industry is one of the fastest-growing markets in the world, but it also faces some of the most stringent regulations. Navigating the complex legal landscape while building a strong brand presence requires expertise, creativity, and compliance at every step.

Agency 39

Agency Marketing Creativity Industry 39

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset. In a candidate-driven market, culture matters.

Branding 333

Branding Brand Employee Engineering 333

Ronn Torossian

FEBRUARY 15, 2021

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.

Content Marketing 397

Content Marketing Strategy Marketing Advertising 397

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other. Digital Sales and Marketing World. Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Ronn Torossian

DECEMBER 24, 2020

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. These days, plenty of marketers are heavily leaning into content creators, who were already working from home to create high-quality, engaging content for the public.

Marketing 363

Marketing Publicity Agency Brand 363

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. have become essential parts of the marketing and PR toolbox. Example of video recognition technology.

Training 399

Training Video Analysis Data 399

Ronn Torossian

SEPTEMBER 17, 2020

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. Due to the prevalence of digital outlets, there have been many new platforms where marketing teams need to cover and make sure that all of the messages are unified. […].

Strategy 248

Strategy Branding Brand Marketing 248

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. It’s not about the logo. ” I tend to agree.

Branding 284

Branding Brand Small Business Retail 284

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

JUNE 22, 2020

As most PR agencies know, social media is not just for B2C companies anymore. The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. Reaching the right audience.

B2B 276

B2B Social Media Branding Brand 276

Ronn Torossian

SEPTEMBER 10, 2020

This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. With social distancing as the main rule around the world, brands can’t take advantage of in-person events to sell and market their products.

Marketing 248

Marketing Industry Branding Brand 248

Ronn Torossian

NOVEMBER 21, 2024

Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. It helps brands communicate their values, educate consumers, and build trust. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable.

Storytelling 39

Storytelling Marketing Education Consumer 39

Ronn Torossian

NOVEMBER 21, 2024

Today’s consumers prioritize brands that demonstrate a commitment to eco-friendly practices, from product development to packaging and marketing. A CPG marketing agency plays a […] The post The Role of Sustainability in CPG Marketing Campaigns appeared first on.

Marketing 195

Marketing Consumer Agency Industry 195

Ronn Torossian

NOVEMBER 21, 2024

In today’s competitive consumer packaged goods (CPG) market, functional benefits alone aren’t enough to win over customers. Consumers seek brands that resonate with them on a personal level, aligning with their values, aspirations, and emotions.

Consumer 195

Consumer Marketing Agency Branding 195

Ronn Torossian

SEPTEMBER 13, 2019

When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? The post Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness appeared first on. Sure, there is the part of the process that involves writing copy — but what sort of voice does this copy have?

Marketing 268

Marketing Writing Branding Brand 268

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. I feel like I should have known more about it, since generating earned media coverage remains an essential goal for most PR agencies. PR is not marketing. Business knowledge is important .

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Having a clear brand established, along with representation of your values and mission statement, has never been more important. Owned Media & Content Strategy. Messaging & Positioning.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Brand purpose has real purpose. Purpose and values-based communications will become an essential part of the marketing toolbox. Look for brand values to be a core message for most organizations.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. It usually means PR – not integrated marketing – leads the team’s thinking. And it sometimes applies. One profit center.

Agency 351

Agency Creativity Corporate Internal 351

Ronn Torossian

SEPTEMBER 4, 2019

As per the brand protection agency, at least 15% of all influencers’ followers have been found to be fake. For those with deep ties to the influencer marketing industry, the scourge of fake […]. According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3

Agency 281

Agency Industry Branding Brand 281

Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation. With the Onclusive platform, we are able to track the metrics that matter.

Measurement 396

Measurement Data Hotels Viral 396

Ronn Torossian

AUGUST 16, 2021

Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee. For marketing, neologisms are often wordplay centered around a brand name. Words have always been a crucial component of effective marketing. They are more relevant now with the marketing content […].

Marketing 195

Marketing Branding Brand Agency 195

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications.

Reputation 333

Reputation Crisis Customer Service B2B 333

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

From Chris Harihar ’s perspective, generative AI tools like ChatGPT and DALL-E finally gave PR agencies the power to deliver on their promises of AI sophistication. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. The future of event marketing will be in hybrid happenings that attract both physical and virtual participants and attendees. Agencies and clients alike need to walk the talk when it comes to Diversity, Equity, and Inclusion.

Trends 407

Trends Communications Employee Corporate 407

Ronn Torossian

DECEMBER 16, 2024

Social commerce and long-term influencer partnerships are transforming digital marketing, offering new ways to connect brands with audiences through authentic, seamless experiences. The post Influencer Marketing: Trends, Challenges, and the Future of Social Commerce appeared first on.

Trends 195

Trends Marketing Branding Brand 195

ImPRessions - Crenshaw Communications

MAY 30, 2019

As more brands seek to expand into new markets, or drive greater visibility in existing ones, they’re ramping up public relations to maximize international opportunities. . With that in mind, here are five things to consider as a brand launches a global communications strategy. . Invest in your setup. Pick a leader.

Internal 268

Internal International Agency Examples 268

5W PR

DECEMBER 4, 2024

In today’s competitive beauty market, standing out requires more than just high-quality products. It demands a deep understanding of the consumer and a strategic approach to marketing, which generally means working with a beauty marketing agency. Storytelling Storytelling is a powerful tool in lifestyle marketing.

Branding 78

Branding Brand Marketing Storytelling 78

Onclusive

APRIL 26, 2021

As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage. The post How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times appeared first on Onclusive.

Case Study 195

Case Study Publicity Branding Brand 195

Ronn Torossian

JUNE 5, 2019

Sandra recently began marketing her shop locally using the paid search on Google and a […]. The post Photography Matters: Why Investing in Quality Photos Boosts Marketing appeared first on. It’s the perfect combination of relaxation and a quiet work environment, and she enjoys catering to wellness-minded individuals.

Marketing 264

Marketing Small Business Local Google 264

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value.

Publicity 334

Publicity How To Product Launch Agency 334