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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. .”

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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) BuzzSumo pro plans allow one to identify influencers’ shared content, find backlink opportunities, and monitor brands and competitors’ content. UberConference.

Tools 108
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. This feature fine-tunes content, aligns tone with brand guidelines”; Recommended topics. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 173
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All About Ads – The Latest Updates in Social Media Advertising

Prohibition

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

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What I learned from 3 of the top corporate podcasters in Minneapolis

Communications Conversations

But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. Only one of the three panelists (Monica) records their podcast in a studio–and that’s only because their agency partner offered up a space! Nuggets that started to become clear. Would it be ideal?

Corporate 104
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The Twin Cities’ social media power brokers

Communications Conversations

Position within the agency or organization. And, he has big-time brand experience to back that up. Not only is she in a lead role for digital marketing at Anytime Fitness (really, Self-Esteem brands), but she’s also in a hiring role for staff and vendors. As caretakers of the longest-running SMB chapter in the U.S.,

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7 ideas explaining why the B2B SaaS sector is sluggish right now

Sword and the Script

It was a long-time client of my employer, a PR agency, and as such, I also represented one of their startup portfolio companies. Think about a hypothetical software company that designed a product for the SMB space. We did well from a PR perspective for both companies.

B2B 164