Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. As much as social media followers love to praise your brand, they won’t hesitate to criticize your actions if they have a good reason. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours.

Crisis 271

Crisis Branding Brand How To 271

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Executive Thought Leadership. Speaking Engagements.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Because of this new reality, brands can no longer afford to just monitor text mentions – they also want to know what happens in all of these images and videos.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Branding 284

Branding Brand Small Business Retail 284

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Owned Media & Content Strategy. Media Monitoring & Analysis.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

MARCH 13, 2024

So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. The agency was busted when the foundation filed its tax forms. The agency was busted when the foundation filed its tax forms. When we tell clients that we have no problem working with other agencies, it may be a white lie.

Agency 182

Agency Handbook Construction Pitching 182

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

The same is true for brands and businesses. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. .” ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change.

Construction 385

Construction Social Media Crisis Reputation 385

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king. Employees are in charge.

Trends 385

Trends Employee Viral Advertising 385

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. Social teams are stretched thinner than ever before. Social teams are stretched thinner than ever before. I hear about it from friends who manage social. And I see it in the audits and strategy work I do for brands. You may not hear CMOs admitting this.

Social Media 153

Social Media Marketing Media Energy 153

Agility PR Solutions

NOVEMBER 28, 2022

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. The post 5 common mistakes that new PR agencies make—and how to avoid them appeared first on Agility PR Solutions.

Agency 158

Agency How To Consumer Social Media 158

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? If you’re like most brands, it’s probably spend in content creation and ads. I mean, it’s a full-time job on a lot of social media teams.

Social Media 143

Social Media Marketing Media Community 143

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Agency teams will increasingly unlock valuable and time-saving use cases for the tech.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. What did I learn then, and how similar is my current experience to it?

Conference 368

Conference Pitching Writing Agency 368

Deirdre Breakenridge

MARCH 18, 2019

Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers.

Advertising 321

Advertising Advertising Social Media Instagram 321

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. Think outside the brand. Interact on social media.

Media 333

Media Pitching Report B2B 333

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. quarterly website visitors driven by their media coverage. But have you also looked at their potential Return on Investment, or ROI? Why technology ROI matters.

How To 397

How To Media Software Analytics 397

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . There is no better story to illustrate the power of social listening to generate business. Social Conversations Aren’t So Random. Your product or service brand name (if different).

How To 198

How To Instagram Social Media LinkedIn 198

Agility PR Solutions

FEBRUARY 3, 2022

With a rise in screen time and device ownership, unrestrained social media usage and growing concerns surrounding privacy, today’s audiences have an increased desire to impact the world around them.

Privacy 167

Privacy Branding Brand Social Media 167

Ronn Torossian

MARCH 17, 2021

Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should actually become the spokesperson for the public.

Communications 286

Communications Agency Social Media Company 286

Deirdre Breakenridge

MAY 23, 2017

There are some great editorial calendar and social media calendar templates on HubSpot. Many social media content management systems you probably already use for your clients have their own templates or proprietary editorial calendars. Be Realistic with Your Time for Social Media.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

This is particularly true for marketing, and the same applies to brand and corporate communications. Agencies and clients alike need to walk the talk when it comes to Diversity, Equity, and Inclusion. New social platforms drive influencer culture. DEI becomes mission-critical. There are no more excuses.

Trends 407

Trends Communications Employee Corporate 407

PRSay

JULY 30, 2020

It’s an opportunity to help create their personal brand. Splice up the content for social media. Dawn Marinacci is the executive marketing director for Ologie , a branding and marketing agency based in Columbus, Ohio, that works with colleges and universities across the country. Or, just utilize TikTok.

Branding 197

Branding Brand Local Interviews 197

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. But a good PR program will support a brand marketing campaign in a variety of ways, like educating prospective customers and boosting a brand message. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

JUNE 10, 2020

Traditionally at Crenshaw Communications , our offices would be filled with recent PR grads eager to learn about life at an agency and the ins and outs of the public relations business. But just because a new graduate isn’t working in an agency doesn’t mean they can’t learn about PR and start to plan a career.

Agency 284

Agency Interviews Journalism Instagram 284

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. The Social Media Examiner. PR Daily News Feed. Don’t all PR people want to Help A Reporter Out?

Retail 320

Retail Healthcare Crisis Management Social Media 320

Ronn Torossian

SEPTEMBER 4, 2019

As per the brand protection agency, at least 15% of all influencers’ followers have been found to be fake. According to new research from cybersecurity firm Cheq, the rise of influencer fraud now has a price tag: a whopping $1.3 For those with deep ties to the influencer marketing industry, the scourge of fake […].

Agency 281

Agency Industry Branding Brand 281

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so.

Social Media 118

Social Media Video Media YouTube 118

Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

Advertising 116

Advertising Advertising Social Media SMB 116

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

Technology 266

Technology Television Web Social Media 266

Remote PR Jobs

SEPTEMBER 27, 2024

Distribution and Syndication After you release your press statement, it’s distributed to a network of media outlets, journalists, bloggers, and news agencies. Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

The Proactive Report

MARCH 27, 2020

Consumers need to see consistency in brand messaging in times of uncertainty. And, as history has shown, brands that remain in-market with consistent messaging come out of a crisis ahead of their competitors. In 2019 Pew Research Center reported that more than half of adults get their news on social media. Plan Ahead.

Crisis 225

Crisis How To Small Business Social Media 225

ImPRessions - Crenshaw Communications

JULY 6, 2022

Take the case of social media; what was once a creative space for brands to engage with customers is now so cluttered that making connections is difficult, and paid media strategies are often necessary. Email outreach to media has added efficiency, yet it has also been misused by many PR teams. Wire distribution.

SEO 333

SEO Analysis Meeting Travel 333

Remote PR Jobs

DECEMBER 12, 2022

Businesses and Agencies. It is crucial for you and your PR team to understand every element of your client’s brand in order to implement the best PR strategies. Before employing PR efforts, you and your client must touch base on who they are trying to target with their brand. social media. Jobs Database.

Privacy 264

Privacy Meeting Strategy Company 264

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing.

Social Media 93

Social Media Marketing Media Storytelling 93

Onclusive

JULY 27, 2020

We are excited to put the power of the world’s largest earned media database directly into the hands of small & medium sized businesses and agencies of all sizes.

Enterprise 307

Enterprise Media Analytics Analysis 307

Remote PR Jobs

JULY 19, 2024

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. Strategic Partnerships: Partner with complementary businesses such as marketing agencies, graphic designers, or event planners who can refer clients needing PR services.

Case Study 246

Case Study Conference Local Trade Shows 246