Konnect Agency

FEBRUARY 16, 2021

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. For some brands, the virtual format made it easier to share information. Read on to decide if a virtual trade show is right for your business.

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Trade Shows Meeting Retail Resources 52

The Hoffman Agency

MARCH 12, 2025

In-person trade shows are more relevant than ever, and the experience age demands nothing less. If you attended this year’s Consumer Electronics Show (CES) in Las Vegas, you’ll have noticed that it’s become much more than an electronics/business trade show. appeared first on The Hoffman Agency.

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B2B Trade Shows Biotechnology Brand 36

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Content that has legs.

Leadership 170

Leadership Industry Conference Trade Shows 170

The Hoffman Agency

FEBRUARY 17, 2020

I got my first full-time job in 1993, working for a small London-based PR agency that shall remain nameless (largely because it doesn’t exist anymore, so little point). In the years since FM’93, I can’t remember how many trade shows I’ve been to. It’s amazing to me that trade shows continue to survive, let alone thrive.

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5W PR

SEPTEMBER 27, 2017

Consumer brands often think their big sale, fundraiser or ad campaign is newsworthy on its own, or, they fail to consider a media strategy entirely. It’s important to remember that journalists and influencers don’t serve a brand’s business objective, they serve their readers. You’re Participating in a Trade Show.

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Trade Shows Marketing Retail YouTube 95

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

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Trends Publicity Communications Marketing 119

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. A ‘single brand’ virtual event will struggle to replicate that value. Why virtual events are not the solution.

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5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

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Trade Shows Conference System Social Media 88

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. We all saw the headlines from Las Vegas. What’s a marketer to do? There’s always a creative solution.

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Conference Trade Shows Brand Branding 62

5W PR

JULY 1, 2024

Inclusive of 60+ exhibiting beauty brands, best-in-class suppliers exhibit, and a panel series where leading professional beauty entrepreneurs share key learnings in launching, growing, scaling brands, the event was a melting pot of creativity and ingenuity, showcasing the latest and greatest in the beauty world.

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Trends Report Trade Shows Consumer 88

5W PR

JUNE 10, 2024

New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. BRAND STORYTELLING Crafting a strong brand narrative that encourages brand discovery through both traditional and social media via product trial and review.

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Strategy Trade Shows B2C Storytelling 78

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Does a startup business always need to hire a PR agency ? I’m a Cuban fan, but like many PR agency owners, I disagree on this score. But there’s a whole lot more that goes into the typical startup-agency relationship, like research, strategy, and message development. Prepare before you pitch. Participate.

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Trade Shows Agency Media Relations Interviews 120

5W PR

JULY 3, 2024

Here’s a recap of the top trends we observed: Innovative Packaging and Shelf-Stable Alternatives One of the standout highlights of the show was the innovation in packaging. Brands showcased sustainable and visually appealing designs, particularly in the snack and plant-based sectors.

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Trends Retail Trade Shows Ethics 78

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

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Social Media Agriculture Marketing Media 128

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. This pandemic has convinced companies they can’t just sell to someone who’s not prepared to buy – instead, B2B marketers are reorienting around customer needs to make their brands relevant. Buyers do not expect brands to shut down now. What’s a B2B marketer to do?

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B2B Interviews Crisis Trade Shows 71

5W PR

JANUARY 29, 2024

Cosmoprof, the renowned beauty and cosmetics trade show, once again provided a front-row seat to the future of the beauty industry. This year, several trends caught our attention, revealing the innovative spirit and transformative power of beauty brands.

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Trends Trade Shows Travel Mobile 78

5W PR

SEPTEMBER 13, 2018

As a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty. This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year.

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Trends Trade Shows Community Nonprofit 94

5W PR

APRIL 13, 2020

It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice. Bylined articles should always be a part of the content calendar, and are only one of the many tools that brands should be using in their visibility programs.

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Trade Shows Policies Writing Strategy 88

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. While it may sound complicated, it’s very simple: They connect brands with audiences. The fact that a journalist has agreed to check out a product you have, visit your booth at a trade show, or conduct an interview, means they already have you in mind.

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Technology Publicity Pitching Trade Shows 100

5W PR

JULY 25, 2023

The beauty industry is ever evolving, and Adit Live, independent beauty’s leading trade show for brands and retailers (and a client 5W is proud to partner with) is all about introducing innovative products and rising trends that capture the attention of beauty enthusiasts everywhere.

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Trends Trade Shows Banking Retail 78

5W PR

JULY 13, 2023

Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated trade show that brings together specialty food companies, buyers, and media outlets. The show floor featured an abundance of high-quality mixers for mocktails as well as alcohol-free ready-to-drink beverages.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. It’s just one example in a short list of brand executions using VR recently. Would that have legs?

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Storytelling Corporate Trade Shows Product Launch 60

Bianchi Biz Blog

OCTOBER 3, 2022

And this show – which still lays claim to the title of the largest and most important business-to-business trade show on Earth – appears ready to resume this role after its COVID-induced hiatus. At CES 2020, more than a dozen automakers from around the world showed their innovative products. Looking at the numbers.

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Automotive Mobile Technology Hotels 128

Sword and the Script

NOVEMBER 6, 2018

See these related posts: How B2B Marketing Can Get More out of Trade Shows. This idea could certainly work in another vertical for a brand with the moxie to pull it off. Looking for an agency partner that can both bring creative ideas and. How to Generate Media Referenceable B2B Customers with a Blog. execute them?

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B2B Creativity Film Trade Shows 75

Shift Communications

FEBRUARY 17, 2015

If your organizations’ brand and mission relate to either of these themes, consider doing video interviews with experts attending the conference they can speak first-hand to the consumerization of healthcare – from interviewing start-ups being showcased in HX360 to notable patient influencers like Regina Holliday. Don’t do it. Katie McGraw.

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Healthcare Trade Shows How To Conference 60

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. This can include investors or customers.

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Technology Product Launch Crisis Management Case Study 78

5W PR

JULY 31, 2023

This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Exhibitors have the opportunity to gain widespread media coverage and publicity for their products, increasing brand visibility and consumer awareness.

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International Internal Retail Trade Shows 78

Bianchi Biz Blog

JUNE 29, 2023

This would be the perfect time to align with your PR and marketing agency partners that have significant experience with trade shows, especially with CES. When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies.

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Mobile Technology Automotive Trade Shows 74

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

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Automotive Mobile Transportation Trade Shows 78

Sword and the Script

DECEMBER 30, 2017

The median salary at PR agencies rose to $90,000 from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. 7) How B2B Marketing Can Get More out of Trade Shows. If marketing could do *just* one thing to build brands and generate leads we would. But we can’t. Social alerts.

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Blogging B2B Content Marketing Trade Shows 82

Konnect Agency

OCTOBER 18, 2019

Social media offers brands the opportunity to differentiate themselves from their competitors, drive brand awareness and stimulate consumer engagement. There are a variety of ways in which brands can drive growth, namely through content, engagement and investment. What fuels social media growth? Engagement. Investment.

Social Media 56

Social Media Marketing Media Trade Shows 56

Sword and the Script

JANUARY 9, 2018

There are a lot of other sites worth sharing to as well, but it’s up to you to figure out which sites work for your brand. How B2B Marketing Can Get More out of Trade Shows. Can your agency bring big ideas and execute? If you like this idea you should sign up for my newsletter the Monthly Scripts here. Talk to Us

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Media B2B Groups Conference 121

Solo PR Pro

OCTOBER 16, 2018

You might even unearth some new opportunities in the process, such as a new trade show, or new opportunities in the digital landscape. We can expect the continued blurring of public relations and marketing roles, as each works to tell the story of the clients and brands they serve. It All Starts with a Plan.

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Crisis Communications Trade Shows Crisis Customer Service 127

Konnect Agency

AUGUST 2, 2022

A thought leadership strategy can help to establish and identify a unique expert leader for your brand to create content that can separate it from other brands within the industry. What is Thought Leadership and How Can a PR Agency Help. we find it best to identify all the publications that the brand engages with most.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. To be successful in 2020 brands had to learn to meet their consumer where they were and adapt quickly to the changing media and new social trends. ” Brands or companies license the usage rights to those videos for a select duration of time.

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Marketing Instagram Facebook Consumer 52

MaccaPR

OCTOBER 7, 2014

What’s more, we promised that rebuilding the effectiveness of your YouTube channel could be completed within 30 days for most brands – if you already followed our five previous prescriptions for healthy YouTube channels. What follows are five more cures for what’s ailing many most branded YouTube channels.

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YouTube Video SEO Trade Shows 61