Prowly

JANUARY 31, 2024

Besides in-house PR and marketing teams, there is another group that can benefit from social listening tools – public relations agencies.

Case Study 104

Case Study Study Agency Tools 104

Agility PR Solutions

OCTOBER 14, 2019

Looking for a crisis agency? Then you’ve probably seen some pretty compelling case studies—big name brands, major wins and encouraging outcomes. Case studies are a legitimate marketing tool for communication agencies for lots of reasons but they have no place in demonstrating crisis management […].

Case Study 110

Case Study Study Crisis Tools 110

Shift Communications

JULY 19, 2017

The post Crisis Management 101: Shark Week Case Study, Pt. 1 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Stay tuned to find out, and if you aren’t, no worries: we’re here to help you keep swimming. Emily Mong. Senior Marketing Analyst.

Case Study 118

Case Study Crisis Management Crisis Study 118

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. PR strategy.

Agency 188

Agency Publicity Media Training Training 188

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. The second annual Measurement Conference aims to provide delegates with definitive information and advice from the brands and agencies who are leading the way. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. If you have a PR agency, definitely get them to do it! For info on what makes up a great case study , see my earlier post. When should I enter awards?

B2B 295

B2B Industry Company Case Study 295

Buzzstream

DECEMBER 6, 2024

Who it is best for: Dot Star Media journalist request service is best for agency teams and businesses that want to receive near instant alerts to the media opportunities on X and Bluesky. In this instance, a case study is a real-life use case to back up the results of your story vs a case study like youd find on BuzzStream.

Case Study 116

Case Study Pitching B2B Tools 116

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This kind of information can be turned into a powerful campaign that will cut through the noise of other PR agencies trying to get journalists to publish their content.

Digital PR 62

Digital PR International Internal Data 62

5W PR

MARCH 12, 2025

This comprehensive guide examines proven strategies for building a positive cybersecurity brand image through ethical practices, compelling case studies, and authentic customer testimonials. According to Content Marketing Institute, 78% of B2B buyers use case studies when researching solutions.

Case Study 78

Case Study Branding Brand Ethics 78

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Managing PR Agencies. Internal Communications. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Remote PR Jobs

JULY 19, 2024

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. Content Types: Blog Posts : Write about PR strategies, case studies, and industry news on your website or guest blog on popular industry sites.

Case Study 227

Case Study Conference Local Trade Shows 227

Cision

APRIL 24, 2017

PR agencies work with clients presenting a wide range of needs. Efficiency is the name of the game and agency pros are tasked to find quick ways to solve their client’s communications challenges. To get the full story, check out the case study here.

Meeting 177

Meeting Case Study Study Local 177

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking a Senior Account Executive (SAE) to join our dynamic B2B technology team. within a PR agency setting or in-house. . Why you’ll love working here: -Top award -winning B2B tech agency. Strong communication skills.

B2B 291

B2B Policies Case Study Enterprise 291

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. It’s time to be more nimble as agencies and talk about our gaps so we can more easily FIX them.

Agency 164

Agency SEO Training Analysis 164

Communications Conversations

FEBRUARY 11, 2022

Thomas, we discussed a case study. In most cases, social is nothing more than an afterthought. Certainly, that appears to be the case here. And this seems to be a big ad agency issue. In this case, behemoth Publicis is the AOR and was responsible for this campaign. As an industry, we need to do better.

Case Study 78

Case Study Study Agency Creativity 78

5W PR

APRIL 2, 2025

Case Study: Acorns’ Micro-Influencer Strategy Investment app Acorns found success by partnering with finance-focused micro-influencers who had between 10,000-50,000 followers. Case Study: Klarna’s Creator Collective Buy-now-pay-later platform Klarna built an ongoing ambassador program called the Creator Collective.

Marketing 78

Marketing Financial Case Study Education 78

Melissa Agnes

AUGUST 17, 2014

This crisis is actually the perfect case study of what NOT to do and is, therefore, certainly worth addressing and learning from. How other government agencies can learn from these mistakes. This episode of The Crisis Intelligence Podcast discusses: What went so terrible wrong in Ferguson. Running time: 50:24. Get connected!

Crisis 251

Crisis Government Case Study Twitter 251

ImPRessions - Crenshaw Communications

OCTOBER 13, 2021

In the wake of the Pandora papers tax fraud scandal, legislators are now proposing to penalize law firms, accounting firms and even PR agencies who fail to vet criminal clients. Should the bipartisan proposal become law, it should give large multinational agencies pause.

Ethics 361

Ethics Facebook Case Study Guidelines 361

Onclusive

APRIL 26, 2021

As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Case Study 195

Case Study Publicity Television Branding 195

Agility PR Solutions

FEBRUARY 6, 2025

Travel public relations agencies have always been about more than just selling vacations. Its about creating immersive experiences, weaving compelling narratives, and transporting audiences to faraway places through the power of storytelling.

Transportation 86

Transportation Case Study Travel Storytelling 86

Melissa Agnes

AUGUST 14, 2014

There were a lot of research papers on crisis communication for organizations and government agencies alike. There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Cision

MAY 8, 2017

Cision’s new case study, “ How Cision Helped One Agency Deliver Results at Each Step of the Customer Journey ” showcases how Winstanley Partners tackled that issue and delivered stellar results for its clients using Cision Communications Cloud. A boutique agency often has to serve the needs of a very diverse client base.

Agency 120

Agency Case Study Study Small Business 120

Prowly

OCTOBER 23, 2024

Problem Dawn Jones is the Founder of Pressed Fresh Collective, a PR and brand-building agency working to help independent artists succeed. But there isn’t always time to research and personalize well. Here’s how Dawn Jones dealt with this issue.

How To 211

How To Pitching Analytics Software 211

Shift Communications

JULY 26, 2017

cta] The post Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Stay tuned for our next post in this series, which focuses on how best to take ownership during a crisis situation… Natalie Colli, Account Manager.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Prowly

FEBRUARY 26, 2025

In-house teams and agencies that stay ahead know mentions are still important (and probably will be forever), but also put a lot of effort into starting movements ignited by quality content that results in target audience loyalty and engagement. Host Reddit AMAs. Build Substack newsletters.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Shift Communications

JULY 24, 2017

The post Shark Week Case Study: A Lesson in Crisis Management, Pt. 2 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Stay tuned for part 3, speed… Stephanie Chan, Natalie Colli & Casey Egan.

Case Study 94

Case Study Crisis Management Crisis Study 94

Konnect Agency

JUNE 20, 2024

The post REWIND: Case Study Sky Zone appeared first on Konnect Agency. Konnect secured traditional media and social media coverage reaching over 35 million consumers and managed the entire partnership, ensuring effective communication and cross-promotion with Sky Zone’s team.

Case Study 52

Case Study Study Local Consumer 52

5W PR

NOVEMBER 20, 2024

Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. Partnering with a PR agency ensures that sustainable practices are communicated effectively, aligning with the values of eco-conscious shoppers and establishing brand credibility in this space. market goals, read our full case study here.

Branding 78

Branding Brand Communications Marketing 78

Melissa Agnes

AUGUST 5, 2014

The students are then split up into groups, called “agencies”, and have to develop a campaign idea which they then pitch to the client on their last day of class. Each semester, the winning agency actually gets their campaign chosen and then implemented and launched by the client company. Case Studies Crisis Prevention'

Marketing 228

Marketing Case Study Airlines Course 228

Cision

OCTOBER 21, 2016

California-based single-agency PR firm the NALA, and its sister company STARKART, needed to find a solution to target each client’s specific audience base, prove success with essential reports and increase overall efficiency to compete with larger firms. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

Shift Communications

JULY 28, 2017

Own It: Shark Week Case Study, Part 4 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Kerin Norton, Account Manager. Tori Sabourin, Account Manager. Lisa Zanchi, Marketing Analyst. cta] The post Crisis Issue?

Case Study 92

Case Study Crisis Study Strategy 92

ImPRessions - Crenshaw Communications

AUGUST 5, 2020

PR agencies always include case studies for this reason. Examples are very powerful in any sales situation. Rather than tell your audience what a fine partner you’ll make, illustrate it with actual anecdotes and experiences.

Case Study 304

Case Study Infographics Energy Data 304

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. In January of 2024, I spent some time with the company and published a product briefing on Propel that’s worth reading if you’ve shortlisted the company. At that time, the company said it had raised $5.5

Software 176

Software Measurement B2B Training 176

Konnect Agency

MARCH 13, 2024

THE RESULTS: 300M Media Impressions 200+ Media Placements Produced over 300 social posts (developed by Konnect) Over 400 attendees at the LA launch event 100s of social posts from influencer, media, and attendees at launch event The post REWIND Case Study: Teletubbies appeared first on Konnect Agency.

Case Study 52

Case Study Study Agency Media 52

Deirdre Breakenridge

MAY 23, 2017

Or in this case, what your blog is all about. If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. Turn Your Case Studies Into Content. Then, when you need a great case study for a new client, you can point them to your blog posts.

Blogging 282

Blogging Case Study Social Media Instagram 282

PR 20/20

SEPTEMBER 29, 2020

As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry. Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations.

Case Study 92

Case Study Study Branding Brand 92