ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Previous experience working in a PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Crisis Communications Reputation 370

Waxing UnLyrical

MAY 29, 2012

Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. Manwich: A Case Study on Social Media Listening.

Case Study 87

Case Study Social Media Study Pinterest 87

Shift Communications

OCTOBER 27, 2014

Like most creative pieces, the infographic was an evolution and team effort that didn’t happen overnight. With the copy in hand, we tapped our uber-talented Creative Services team to design an infographic. I sense a case study coming on… after we finish off the Halloween candy. Creative Data Marketing' Zach Burrus.

Infographics 164

Infographics Case Study Creativity Data 164

Stephen Waddington

APRIL 10, 2021

As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. We identified more than 250 tools used in practice and published two crowdsourced books of case studies. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Shift Communications

JULY 28, 2017

Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. to key customer segments likely influenced by the negative media attention. Email Marketing.

Case Study 92

Case Study Crisis Study Strategy 92

Flack's Revenge

JANUARY 25, 2023

I was in that frame of mind when I spoke with Renée Warren ,who launched and runs We Wild Women , an agency that helps female entrepreneurs turn vision into impact. She shared tips for combining creativity with data-driven approaches that tap low and no cost tools to demonstrate PR value. It was great chatting with her.

Case Study 156

Case Study YouTube Measurement Interviews 156

5W PR

FEBRUARY 9, 2025

Smart, strategic PR doesn’t require a massive budget – it demands creativity, relationship-building, and consistent execution. Leveraging Social Proof and Third-Party Validation Customer testimonials, case studies, and industry awards provide external validation that makes your story more compelling to media.

Strategy 78

Strategy Case Study Pitching Measurement 78

Cision

OCTOBER 10, 2017

Check out this monster case study from AccessDirect. Working with an influencer agency is also one of the fastest ways to connect with well-established people who get heard due to their massive followings. . However, you should never be afraid to get creative and try something completely new! . About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. If you’re struggling to create interesting, creative content, this is an episode to pay close attention to. Like they just do statistics posts. Darren: Yeah.

Creativity 117

Creativity Digital PR Data Pitching 117

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Case studies and success stories Showcase success stories through compelling case studies. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

Waxing UnLyrical

MAY 2, 2019

Image by stevepb via Pixabay, Creative Commons CC0. After launching Geben in 2009, Heather’s data-driven approach to communication helped the firm evolve into a highly respected, sought-after, award-winning agency, focusing on PR, social media, and insights. Oftentimes, the greatest reward is on the other side of community impact.

Case Study 49

Case Study Study Community Nonprofit 49

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. The same is true for internal PR or communications teams as they begin a new campaign. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. The same is true for internal PR or communications teams as they begin a new campaign. Pay attention to details. Show your spirit.

How To 203

How To Case Study Meeting Pitching 203

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). More on that in a future post.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). More on that in a future post.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

The Resolution Blog

DECEMBER 16, 2015

Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR agencies has always been front of mind.

Case Study 120

Case Study Agency Creativity Study 120

The Proactive Report

NOVEMBER 3, 2022

While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. Mike Falkow is the Creative Director of Meritus Media Inc. The difference between PR and Marketing. For more Digital PR Tips subscribe to our newsletter.

Digital PR 246

Digital PR Reputation Employee Social Media 246

Wadds Inc.

MAY 17, 2023

Anyone with a web browser can ask the tool to generate text, role play or perform creative tasks. The issue is compounded by tightening budgets within agencies and communication teams. The payoff is expected to be creativity and higher-value work. AI went mainstream following the launch of ChatGPT in November 2022.

Publicity 141

Publicity Case Study Privacy Ethics 141

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. Strike a balance between creativity and sales Create campaigns that capture attention without coming across as overtly advertorial. Today, I’d like to discuss in-house versus agency life.

Digital PR 71

Digital PR SEO Agency Pitching 71

Buzzstream

JANUARY 16, 2025

Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates. Heres an example of how we A/B tested subject lines for a piece on Creating the perfect reading nook for interior client Dowsing & Reynolds.

Digital PR 62

Digital PR Creativity Pitching Automotive 62

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 195

Training Media Training Crisis Communications Reputation 195

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Companies in crisis: A case study in navigating treacherous waters. He also has another decade and a half of experience in communications and marketing agencies.

Crisis 186

Crisis How To Brand Branding 186

The Resolution Blog

JANUARY 31, 2020

Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.” unless they are presented as proof/evidence. Award entries are about results.” “My

Measurement 156

Measurement Case Study Creativity Course 156

Sword and the Script

FEBRUARY 3, 2018

That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. Other readers liked these related posts: 3 Cases Studies of Augmented Reality in B2B Marketing [UML]. 3) Rising influence of creative in content marketing. Small change, big impact.”.

Content Marketing 67

Content Marketing Creativity Apparel Marketing 67

ImPRessions - Crenshaw Communications

APRIL 14, 2017

The same rules that PR teams use to prepare media spokespeople to stay on message in interview situations apply to client and agency negotiations. The urge to slip in “creative extensions” or other extras like events or social media work, can happen, especially if the language isn’t spelled out clearly.

How To 136

How To Case Study Meeting Examples 136

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

Case Study 94

Case Study Study Guidelines Creativity 94

Cision

JULY 5, 2016

If it’s to drive new donations by getting new people exposed to your brand in a creative way as the ALS foundation did incredibly well with its Ice Bucket Challenge, then yes, that was a great tactic. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

NOVEMBER 10, 2020

Radix is a UK-based agency, but the report says they polled people around the world, including the U.S. One of the recommendations the report offers is to “build a controlled space for creativity.” Account managers with a quota for renewals don’t want to spend their influence on a case study, quote or survey for marketing.

B2B 175

B2B Marketing Survey Case Study 175

The Hoffman Agency

SEPTEMBER 18, 2020

The social distancing rules and economic impact of Covid 19 seem to have hastened conversations about automation (from software to robotics), with many organisations including PR agencies and publications looking at where it can improve efficiencies. A hybrid approach for PR agencies and media companies. So what’s the solution?

Agency 74

Agency Industry Tools Software 74

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes.

Agency 72

Agency Software Enterprise Marketing 72

Communications Conversations

DECEMBER 11, 2018

We’ve seen scores of articles about best practices, tips and case studies. And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers.

Marketing 98

Marketing Case Study Instagram Guidelines 98

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. Contently recently helped a staffing agency put together a white paper on the current talent landscape.

Writing 109

Writing Case Study Study Insurance 109

Shift Communications

OCTOBER 6, 2017

Those sluggish times—albeit frustrating—provide a perfect opportunity, however, to get scrappy and creative for your clients. Or, use that speaking abstract you wrote for last year’s SXSW and update it for a byline or case study. We can’t rely on having “new” news to entice the media. Share your thoughts below! Sara LaFauci.

Media Relations 107

Media Relations How To Media Pitching 107