Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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Digital PR Industry Strategy Film 170

Rock the Status Quo

SEPTEMBER 16, 2014

Earlier this month, I introduced four truisms that many digital agencies aren’t telling their clients and prospects. While they want to be a full service digital agency, they tend to excel at one thing, not everything. (Read part one here.) Why did I bring these out in the light?

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Agency SEO Training Analysis 164

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. Propel is often on my list of recommended tools PR folks should check out. At that time, the company said it had raised $5.5 million in venture funding and had roughly 500 customers.

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Software Measurement B2B Training 176

5W PR

MARCH 21, 2025

As competition intensifies and regulations tighten, PR teams must craft compelling narratives that build trust while maintaining compliance. This comprehensive guide examines proven PR techniques for launching online casinos , drawing from successful case studies and industry best practices.

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Case Study Measurement Reputation Study 78

The Proactive Report

OCTOBER 17, 2016

FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. And, as a small agency, I need it to be affordable too. I like things to be easy and effective.

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Digital PR Tools Social Media Agency 100

5W PR

NOVEMBER 18, 2024

It’s beneficial to work with a SaaS digital marketing agency to achieve the best results. Educational resources, case studies, and thought leadership pieces can demonstrate the service’s value and encourage customers to continue using the platform.

Marketing 78

Marketing Knowledge Base Case Study Community 78

Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

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Digital PR Construction Case Study SEO 71

Buzzstream

JANUARY 16, 2025

Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from Digital PR, Paid Social, PPC, SEO to Affiliates. And, with the pool of journalists getting slimmer, its important to get pitches relevant and valuable for each contact, in order to build a good relationship.

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Digital PR Creativity Pitching Automotive 62

Prohibition

JANUARY 4, 2023

Digital PR is a great tactic for driving traffic and brand awareness, which can be matched across your offline and online marketing campaigns. Social media helps to shape the image of your brand online, so by combining digital PR campaigns you’re able to create a more dominating and cohesive online identity.

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Digital PR Strategy How To Marketing 62

Buzzstream

DECEMBER 30, 2024

One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Think of it as adding something new to a trending story.

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Pitching Trends Google Data 62

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

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Agency Case Study How To Crisis 62

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Sure, a PR firm can sell advertising, but that’s not the issue. Here’s a roundup of other news and links from the world of PR technology. Content picks from around PR tech land.

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Software Case Study Advertising Advertising 149

The Proactive Report

JULY 23, 2017

” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. Get the Digital PR Tips News letter. It gets better results and improves customer experience.

Strategy 149

Strategy B2C SEO Social Media 149

Buzzstream

SEPTEMBER 30, 2021

For many agencies, this was a time of significant growth where they were reporting a 95% increase in sales and revenue; they couldn’t hire new talent quick enough. The space we – and many other agencies – have to play in right now to get our clients campaigns covered is smaller than it ever has been. No, not at all.

Digital PR 71

Digital PR How To Reddit Engineering 71

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s It’s an excellent conversation for SEOs, digital PRs, and agency leaders.

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SEO Study Brand Branding 62

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. She gets calls from big agencies all the time because their teams can’t book segments like she can. Start your week with the ideas that can boost your PR success. Get the Digital PR Tips newsletter every Monday morning.

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How To Media Case Study Resources 100

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Now, let’s say your next PR campaign has to go out next week.

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Software How To SEO System 151

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

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Crisis Communications Crisis Agency Communications 62

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). Kind of sound like the case for you as well. This is it.

Strategy 62

Strategy SEO Pitching Banking 62

Buzzstream

JULY 1, 2024

For me, coming from an agency, I’ve seen many waning strategies and many holding firm. So, I’ve analyzed other people’s studies to extract data that tell a story about what is working and why. Looking at uSERP’s study in 2022, we see that digital PR and content marketing were most popular with guest posting in third.

SEO 118

SEO Study Google Data 118

The Proactive Report

MAY 16, 2017

It can also cover building in-house analytics capabilities and hiring specialized digital marketing agencies. Targeting and Personalizing: Using rich consumer data to tailor and target ads with greater precision, optimizing the return on investment of individual campaigns or of the digital elements in the media mix.

Marketing 150

Marketing Analytics Data Consumer 150

Prohibition

APRIL 17, 2017

As you’ve probably figured out, we’re not old fashioned when it comes to PR. While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. No agencies please. Role responsibilities. • Support your account manager on day to day account activity.

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Agency Crisis Management Fashion Social Media 48

The Proactive Report

MAY 12, 2016

Especially when you’re talking about marketing and digital PR. Finding great designers and graphic artists with experience in what works in digital and visual marketing is a tougher challenge. That’s why so many companies are leaning on the expertise of outside visual content providers and digital agencies.

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Real Estate Brand Branding Survey 100

Buzzstream

JANUARY 22, 2025

I met Jasper Morris because he and I were both panelists on a Digital Olympus webinar where we talked about link building. Jasper is the Director of UK-based link building agency Profit Engine, which focuses on guest posting and niche edits. So you’re in link building agency. Jasper Morris: Sure.

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Engineering SEO How To Google 62

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III.

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Agency Publicity Public Affairs Crisis Communications 40

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. The post PR Professional’s Guide to Content Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Average content marketers use thirteen different content marketing outlets.

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Content Marketing Marketing Measurement Data 148

ZudePR

MAY 20, 2015

Coalescing around @wadds , our merry band has catalogued and categorised 250 tools to help modern-day PRs do their job well. PRstack launched in March and today we publish My #PRstack: a practical guide to modern PR tools and workflow. He also has a rather useful weekly newsletter. You can sign up for it here.

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eBook Tools How To Case Study 60

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Newsjacking is adding value to an existing popular conversation online.

SEO 71

SEO Film Reddit Video 71

ZudePR

JANUARY 21, 2016

Digital PR. It’s a well-designed round-up of the last 31 days’ digital PR happenings. Instructional tips and case studies about writing commercially. If you want to get weekly digital brainfood straight to your inbox, sign up to my list. Scott Guthrie. Scott really dives into topics.

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Digg SEO System Reddit 104

ZudePR

JUNE 10, 2015

The My #PRstack ebook comprises 18 case studies by public relations practitioners explaining how they use online tools to help them get their work done. My name’s David Sawyer and I founded a Glasgow PR company last year. If you pick up one of these tools after reading this post, please let me know. I’m interested.

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eBook Engineering Case Study Tools 68

Landis PR

FEBRUARY 12, 2024

Visit our Centre for Neuro Skills case study or view how we newsjacked a royal birth on behalf of client Sutter Health to learn more. link] The post Newsjacking is an Effective Tool in your PR Toolkit appeared first on Landis PR.

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Tools Case Study Media Training Local 64

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. Seriously, who cares?

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Measurement Analytics Google Advertising 49

Buzzstream

MARCH 26, 2025

There’s so many parallels I’d say to like the digital PR side of things, the PR side of this industry. Where it’s when you’re starting out with a client, I hear so many of the digital PR agencies talk about this. Vince Nero: I love that. So there’s just a lot of things.

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Brand Branding SEO Data 62

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. Include expert commentary and case studies. Photoshop and crop holding images for the website and social media.

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Pitching Writing Digital PR How To 164

Buzzstream

SEPTEMBER 18, 2024

I didn’t know Darren Kingman before chatting with him , but I loved the work he produced at Root Digital , his UK-based digital PR, SEO, and content marketing agency. In the digital PR space is also jumping on these things. So, I used our chat to drill down how Darren and his team generate ideas.

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Creativity Digital PR Data Pitching 117

Buzzstream

JUNE 5, 2024

The term digital PR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digital PR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digital PR as content-led link building. But there is a lot more to digital PR.

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Digital PR Examples Strategy Survey 62

Buzzstream

MARCH 18, 2025

Government agencies or organizations often dominate this kind of SERP, not leaving much room for other brands. So, even if I only get 10 links, my cost per link for this strategy is $420, which aligns with the price of a digital PR link based on our survey. For our State of Digital PR survey, I used Infogram. (I

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