Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This kind of information can be turned into a powerful campaign that will cut through the noise of other PR agencies trying to get journalists to publish their content.

Digital PR 62

Digital PR Internal International Data 62

5W PR

OCTOBER 22, 2024

Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust. Measurement and Analytics To measure the effectiveness of PR efforts, tracking key performance indicators (KPIs) and analyzing data is essential.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

FEBRUARY 9, 2025

Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives. Leveraging Social Proof and Third-Party Validation Customer testimonials, case studies, and industry awards provide external validation that makes your story more compelling to media.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

MARCH 28, 2025

Key principles for media management include: Respond quickly with verified facts Maintain consistent messaging across all channels Provide regular updates, even when there’s limited new information Document all media interactions and responses The 2022 Plaid data breach offers an instructive case study.

Financial 78

Financial Technology Leadership Reputation 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. Advance legwork can improve the odds of achieving measurable impact.

Measurement 120

Measurement Study Data Agency 120

Waxing UnLyrical

MAY 29, 2012

Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. Manwich: A Case Study on Social Media Listening.

Case Study 87

Case Study Social Media Study Pinterest 87

5W PR

FEBRUARY 17, 2025

This may include strengthening quality control measures, improving employee training programs, or enhancing cybersecurity protocols. For example, after a data breach, a company might implement stricter security measures and conduct regular audits to prevent future incidents.

Crisis 78

Crisis Branding Brand Case Study 78

5W PR

MARCH 21, 2025

This comprehensive guide examines proven PR techniques for launching online casinos , drawing from successful case studies and industry best practices. Measuring PR Impact Clear metrics help quantify PR success. Success requires authentic storytelling, strategic partnerships, and consistent measurement of outcomes.

Case Study 78

Case Study Measurement Reputation Study 78

5W PR

MARCH 20, 2025

Building Trust Through Strategic Communications Defense technology companies must establish themselves as trusted partners to government agencies. Successful companies focus their communications on solving specific agency problems rather than simply promoting their technology. Highlight past performance and customer satisfaction.

Government 60

Government Technology Case Study Leadership 60

5W PR

MARCH 2, 2025

Industry case studies offer concrete proof points of an organization’s capabilities and insights. Measuring Impact and ROI Track both quantitative and qualitative metrics to assess thought leadership effectiveness. Focus on measuring increased trust, enhanced reputation, and stronger relationships with key decision-makers.

Leadership 78

Leadership Technology Policies Case Study 78

5W PR

APRIL 10, 2025

The post PR and Export Controls in Defense Technology: A Guide to Compliance Communication appeared first on Public Relations Blog | 5W PR Agency | PR Firm. A 2022 report by Deloitte found that companies with comprehensive compliance training programs had 65% fewer export violations than those without structured education efforts.

Technology 78

Technology Communications Training Education 78

Stephen Waddington

APRIL 10, 2021

As part of an ongoing project exploring start-up agencies during the pandemic, Wadds Inc. is investigating the impact of the pandemic on the tools used by agencies and communication teams. We identified more than 250 tools used in practice and published two crowdsourced books of case studies. The Wadds Inc.

Case Study 160

Case Study Analysis Tools Agency 160

Flack's Revenge

JANUARY 25, 2023

I was in that frame of mind when I spoke with Renée Warren ,who launched and runs We Wild Women , an agency that helps female entrepreneurs turn vision into impact. As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. It was great chatting with her.

Case Study 156

Case Study YouTube Measurement Interviews 156

Shift Communications

JULY 28, 2017

Eigenvector centrality, the computing method behind our network graphic, may seem like a mouth-full but it’s simply the measure of influence (and reach) of any given user in a network. can really measure the success of his strategy. We can use a data-driven strategy to identify our most highly-connected, and thus influential targets.

Case Study 92

Case Study Crisis Study Strategy 92

Melissa Agnes

AUGUST 7, 2014

These are the professors who assign literature reviews and case studies for students to prepare for them to contribute and add to the scholarly literature with their own research projects and proposals. However, suggest leading crisis communication consultants and agencies working in the field for them to follow on Twitter.

Crisis Communications 262

Crisis Communications Crisis Communications Exercises 262

5W PR

MARCH 8, 2025

Create case studies detailing successful events and measurable audience impact. Start by implementing these foundational strategies, then measure results and adjust accordingly. The post Building Your Brand As A Lifestyle Event Speaker: A Strategic Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Branding 78

Branding Brand LinkedIn Case Study 78

Notified

JULY 24, 2024

I’ve worked with a lot of providers, but GlobeNewswire has, by far, the best press release distribution measurement. It is my favorite for ranking press releases and is very good for SEO-based copy. We can deliver more to our clients because we know what we can get in terms of data in GlobeNewswire’s analytics reports.”

SEO 264

SEO Analytics Branding Brand 264

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

At a top PR agency , winning a new client is when the real work starts. But, in many cases, a quick start for a new campaign or client helps build a long and successful relationship. It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program.

How To 203

How To Case Study Meeting Pitching 203

Onclusive

JUNE 29, 2018

Companies in crisis: A case study in navigating treacherous waters. He then discussed the five elements of the crisis data cycle: Listen: Implement & Validate media monitoring & measurement ahead of time. Measure: Monitor and measure results in near real-time to track the situation.

Crisis 186

Crisis How To Branding Brand 186

ImPRessions - Crenshaw Communications

MARCH 1, 2024

If it asks for a case study, the judges want to see a business case study, rather than, say, a description of what a tech platform delivers to its broader marketplace. You don’t sound excited In B2B PR, marketing, and communications, we often make an effort to sound calm, measured, and cool-headed.

Industry 170

Industry Case Study B2B Resources 170

Stephen Waddington

FEBRUARY 15, 2022

We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations. A recent case study highlights the issue. Each has its own set of stakeholders and objectives. It also impacts the corporate and consumer brand.

Trends 157

Trends Publicity Marketing Case Study 157

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. The very first step should be establishing a clear and measurable goal. How does client research inform marketing strategy? How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Then Make Sure Your Entry Matches Michael White : “As an occasional judge, I read backwards from measurement. But Whatever You Do, Don’t Retrofit It!

Measurement 156

Measurement Case Study Creativity Course 156

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 137

Tools Publicity SEO Measurement 137

The Resolution Blog

FEBRUARY 25, 2019

Measurement can be quite interesting here. How do you measure the success of inbound? On the other hand, PR people are pretty bad with measurement. So I asked myself, how do we measure PR? Everything with inbound marketing is about measurement because again you need to start with your overarching goals.

Measurement 120

Measurement Case Study Pitching Agency 120

Prohibition

JULY 7, 2023

Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Measuring ROI of Content Marketing. Meanwhile, when it comes to content marketing, the measurement of return on investment (ROI) is more important than ever. . Measuring and Managing Data Points. Which Data Points to Track.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

NOVEMBER 10, 2020

Radix is a UK-based agency, but the report says they polled people around the world, including the U.S. How ideas are surfaced, agreed upon, produced, reviewed and measured all needs to be documented – and enforced with an organization-wide SLA. Surveys are important and case studies to provide valuable interaction with customers.

B2B 175

B2B Marketing Survey Case Study 175

Contently - Strategy

MAY 9, 2024

It’s not just about throwing punches — it’s about knowing the right time to jab with statistics, slip in case studies, and use compelling insights and analysis to deliver a decisive hook. Contently recently helped a staffing agency put together a white paper on the current talent landscape.

Writing 109

Writing Case Study Study Brand 109

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. PR Measurement – What to Measure.

Measurement 95

Measurement Case Study Twitter Google 95

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. Meltwater case study. Muck Rack case study.

Software 150

Software Case Study Advertising Advertising 150

NewsWhip

JULY 14, 2020

In a wide-ranging conversation, we talked about the use of data as part of the day-to-day operations of an agency, and how agencies should think about their tech stack. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Customer marketing if the asset is a case study.

eBook 136

eBook Product Launch Software International 136

Wildfire

AUGUST 1, 2018

As PR agencies go, Wildfire is unashamedly nerdy. So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Measurement by output — pretty useless for the most part.

Measurement 49

Measurement Analytics Google Advertising 49

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Why clients hire agencies, consultants and freelancers: an extra pair of hands. PR measurement.

B2B 148

B2B Marketing Survey Software 148