ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? Case studies are some of the most powerful tools a B2B company has, and they can be used and repurposed in a variety of ways to fill in those news gaps. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Shift Communications

OCTOBER 6, 2017

A product launch date shifts, an acquisition deal falls through or it’s simply summertime and everyone is on vacation. Or, use that speaking abstract you wrote for last year’s SXSW and update it for a byline or case study. Next week: Announcing $100 billion funding round. Share your thoughts below! Sara LaFauci.

Media Relations 107

Media Relations How To Media Pitching 107

Prohibition

JULY 7, 2023

Understanding the role of a food PR agency While some food and beverage businesses may have an in-house PR team, many choose to collaborate with specialised food PR agencies to maximise their PR efforts. Food PR agencies are experts in the field, with a deep understanding of the industry’s nuances and trends.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

MARCH 28, 2017

” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. More PR agencies today are designating a measurement guru on its team to own analytics. The report can also serve as the basis for creating case studies and award entries.

Measurement 120

Measurement Study Data Agency 120

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset. Customer marketing if the asset is a case study.

eBook 136

eBook Product Launch Software Internal 136

Buzzstream

DECEMBER 30, 2024

For example, when Squid Game was trending, digital PR agency Rise at Seven pitched a story about how their client saw a rise in shoe sales for a type of shoe popularized by the shows participants. These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch.

Pitching 62

Pitching Trends Google Data 62

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? Collaborating with a great PR agency could be your secret weapon. many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. The Benefits of a Public Relations Agency III. Retainer PR agency.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Buzzstream

FEBRUARY 28, 2025

If you missed it, Alice Walker-Gibbons , the Digital PR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). So yeah, Embryo is an agency and offers kind of integrated services. Alice: Yeah, sure.

Strategy 62

Strategy SEO Pitching Banking 62

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. The agency used a multimedia news release to house and promote their client’s press kit and product visuals. The aforementioned case study also demonstrates how traditional PR efforts can double as direct revenue drivers.

Company 40

Company Case Study How To Product Launch 40

Communications Conversations

JUNE 24, 2015

To start, let’s look at a few different reasons this makes sense for Chevy: It’s hard to generate enthusiasm for launch events. Any PR agency/consultant will tell you–it’s hard coming up with new ideas for launch events. “We want more buzz built around our new product launch.”

Strategy 60

Strategy Product Launch Creativity YouTube 60

NewsWhip

JUNE 10, 2021

It comes down to product launches. ” Oftentimes too, there’s just probably not enough research done in some cases, and so folks are quick to innovate and put something out to market before there’s proper case studies around how to customers. Chris: We have to be aware of everything, quite frankly.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

5W PR

APRIL 9, 2025

Product launches in this space require careful planning and strategic execution to stand out in an increasingly competitive market. A successful health tech product launch combines thorough market research, strategic planning, effective communication, and precise timing to create maximum impact and drive adoption.

Product Launch 78

Product Launch Healthcare How To Mobile 78