ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. This is particularly true for marketing, and the same applies to brand and corporate communications. Work will be fully digital.

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ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals. There’s no one to manage the agency. Your goals are fuzzy. Or changing.

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ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. After selecting an agency partner, it’s imperative to lay out expectations, deliverables and success metrics for both sides. So how do you get the most out of the PR firm relationship?

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ImPRessions - Crenshaw Communications

MARCH 27, 2023

Made up of partners in more than 55 countries, with a combined revenue of nearly 913 Million USD, PROI Worldwide harnesses the collective power of the world’s most ambitious entrepreneurial communications firms.

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ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. Happy Thanksgiving from all of us at Crenshaw Communications! The post What PR Agencies Should Be Thankful For appeared first on Crenshaw Communications. Without them, we would not have seen such growth through the year. .

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ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Prior PR agency internship experience is a plus .

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ImPRessions - Crenshaw Communications

MAY 12, 2021

Guest post by Crenshaw Communications intern, Sarah O’Connell. Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. With everyone being virtual, communication is far more important than before. When the internship is entirely virtual, that’s a whole different story.

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5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Key strategies for crisis communication include providing a rapid response. The last important ones are sales and marketing impact.

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Onclusive

FEBRUARY 17, 2021

Working with a PR agency can help you better understand your market, expand your network of valuable connections, bring in fresh ideas and extra resources, and, as a result, run a more successful communications operation. Onboarding your PR agency, and establishing the optimal scope and budget. Reporting structure (e.g.

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ImPRessions - Crenshaw Communications

JUNE 30, 2023

Today, Crenshaw Communications was recognized as a winner of Bulldog Reporter’s Bulldog PR Awards. The agency, known for it’s ad tech PR work, received bronze in the Best Boutique Agency category.

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Agency Communications B2B Reputation 156

Agility PR Solutions

DECEMBER 2, 2024

Raffetto Herman Strategic Communications is one such agency, with agency practice leads already manning their telescopes to anticipate what the near year will bring. Below, many of […] The post 2025 PR & communications predictions for public affairs, healthcare, & tech appeared first on Agility PR Solutions.

Public Affairs 100

Public Affairs Healthcare Communications Publicity 100

Ronn Torossian

MARCH 17, 2021

Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should actually become the spokesperson for the public.

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Remote PR Jobs

DECEMBER 31, 2024

Whether its brainstorming strategies, sharing updates, or reviewing campaign results, these best communication tools for remote teams have you covered: Zoom : A top choice for video conferencing and webinars, Zoom is ideal for maintaining face-to-face connections with clients and teams.

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Tools Communications Software Google 100

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. But, what if the logical media spokesperson is the founder, and the founder can’t communicate? The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. A priority press briefing — in an empty room. Pay attention to the small stuff.

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ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. But, what if the logical media spokesperson is the founder, and the founder can’t communicate? The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. A priority press briefing — in an empty room. Pay attention to the small stuff.

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Wadds Inc.

NOVEMBER 23, 2024

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. This accessibility has enabled individual practitioners to understand the potential of AI in management and functional communication roles. There’s a bigger issue.

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5W PR

FEBRUARY 14, 2025

Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources.

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Small Business Crisis Communications Crisis Communications 78

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Based on analysis of hundreds of ransomware incidents, organizations that respond with transparency, speed, and strategic communications planning consistently fare better than those that attempt to minimize or hide the situation.

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Communications Crisis Communications Crisis System 78

Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space.

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Data Communications Data-Driven PR Analytics 312

Ronn Torossian

NOVEMBER 21, 2024

It helps brands communicate their values, educate consumers, and build trust. A cannabis marketing agency specializes in crafting compelling narratives that resonate with […] The post The Role of Storytelling in Cannabis Marketing Campaigns appeared first on.

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Storytelling Marketing Education Consumer 39

ImPRessions - Crenshaw Communications

MARCH 15, 2022

Yet many don’t know what makes an agency a ‘great’ fit. Some companies fall victim to the “big budget, big agency; small budget, small agency” myth. Regardless of whether an agency is big or small, it’s the account team is usually comprised of a few dedicated team members who will deliver on the company’s objectives.

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5W PR

FEBRUARY 27, 2025

Safety concerns in the toy industry demand immediate, transparent, and strategic communication. Building a Strong Safety Communication Framework The foundation of effective toy safety communication starts with establishing clear protocols before issues arise.

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Communications Education Consumer Guidelines 78

ImPRessions - Crenshaw Communications

MARCH 13, 2024

So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. The agency was busted when the foundation filed its tax forms. The agency was busted when the foundation filed its tax forms. When we tell clients that we have no problem working with other agencies, it may be a white lie.

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ImPRessions - Crenshaw Communications

JUNE 28, 2022

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. But in PR, calling an agency “independent” is sometimes a polite way of saying “cheap.” And it sometimes applies.

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5W PR

NOVEMBER 5, 2024

Public relations is a strategic communication discipline that helps organizations build and maintain positive relationships with their stakeholders. A well-crafted message can resonate with audiences, drive engagement, and ultimately achieve desired communication outcomes. Message development is a critical component of effective PR.

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Strategy Communications Crisis Management Media 78

Business Wire

DECEMBER 22, 2021

As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. What are the top trends that every PR pro should know for 2022? These valued insights offer PR pros guidance for setting their focus for the new year.

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Publicity Blogging Trends Agency 441

5W PR

NOVEMBER 20, 2024

Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. Partnering with a PR agency ensures that sustainable practices are communicated effectively, aligning with the values of eco-conscious shoppers and establishing brand credibility in this space.

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Brand Branding Communications Marketing 78

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

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Media Training Crisis Communications Conference Corporate 397

Ronn Torossian

FEBRUARY 24, 2025

Learn how leading companies master corporate communications through strategic messaging, transparency and effective crisis management to build brand trust The post Mastering Corporate Communications: How Companies Are Getting It Right appeared first on.

Corporate 195

Corporate Company Communications Crisis Management 195

ImPRessions - Crenshaw Communications

OCTOBER 10, 2022

So, as a leader and manager spearheading ad tech PR at one of the top ad tech PR agencies, there are a few things I keep in mind to stay on track. Strategic delegation and communication has helped me build trust and generate growth opportunities for success. They might also be helpful to others who happen to be like me. .

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Agency Communications Reputation Corporate 77

Agility PR Solutions

OCTOBER 7, 2024

Due to changing work habits (and those made a necessity during COVID) and emerging technology, hybrid models have gained significant […] The post Making a hybrid work model work for today’s communications agency appeared first on Agility PR Solutions.

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Agency Communications Technology Publicity 110

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. I feel like I should have known more about it, since generating earned media coverage remains an essential goal for most PR agencies. What did I learn then, and how similar is my current experience to it?

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ImPRessions - Crenshaw Communications

MARCH 23, 2022

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. The first 90 days of an engagement can be the most hectic time of an entire client-agency experience. Set workflow and communications processes right away. Yet getting the ball rolling is easier said than done.

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ImPRessions - Crenshaw Communications

AUGUST 16, 2023

recognized multiple Crenshaw Communications clients as part of their respective editorial award programs. The agency also saw clientsSOCi and SponsorUnited named to the Inc. Recognize Crenshaw Communications Clients appeared first on Crenshaw Communications. Digiday and Inc. 5000 2023 list. 5000 2023 list.

Communications 156

Communications Enterprise Sports Technology 156

5W PR

JANUARY 30, 2025

What started as simple text announcements sent to newsrooms has morphed into rich, multimedia content pieces that serve multiple communication objectives. The Rise of Multimedia Press Releases Text-only press releases no longer meet modern communication needs. times more views than traditional text releases.

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SEO Social Media Crisis Communications Media 143

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

Guest post by Crenshaw Communications intern, Murphy Pressley. As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency. College is a transformation for students. Explore different career paths.

Internal 398

Internal International B2B Construction 398

Ronn Torossian

NOVEMBER 9, 2023

Internal corporate communication is essential for a successful organization. Importance of internal corporate communication Internal corporate communication involves exchanging information, ideas, and messages within an organization. This communication is crucial for multiple reasons.

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