ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Check out this list of podcasts for public relations and communications pros. . The PR Week highlights news, opinions and insight from members of the PRWeek staff as well as newsmakers in the world of PR, marketing and communications. The PR Week.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme. It keeps us up-to-date on meetings, client communications and industry changes. Are you looking to spice up your inbox?

Retail 320

Retail Healthcare Crisis Management Social Media 320

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc.) within a PR agency setting or in-house. The post Crenshaw Communications is Hiring Across the Board appeared first on Crenshaw Communications. The ideal team member will have worked with various top B2B tech companies (e.g.,

Communications 156

Communications Enterprise Retail B2B 156

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Retail Energy 161

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2022

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. If it’s just a casual call about retail trends with an executive for a major retail client, surely there’s no need to be on, right? . But how to ensure the interview goes well? Pay attention during the interview.

Interviews 308

Interviews Media Retail Course 308

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

Agency 140

Agency Enterprise Retail Energy 140

PRSay

NOVEMBER 19, 2020

consumers about their internet habits during the pandemic: 57 percent said they were using the internet more to follow the news, 52 percent to watch movies and TV series, 40 percent to communicate and 30 percent to shop. As communications professionals, we know what will resonate with the public and what will not.

Communications 171

Communications Survey Enterprise Radio 171

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail.

Journalism 344

Journalism International Internal Pitching 344

5W PR

MARCH 13, 2025

Their experiences show that success in crisis management often comes down to three key elements: swift action, transparent communication, and a deep understanding of industry-specific stakeholder expectations. The company recalled 31 million bottles of Tylenol, a $100 million decision that prioritized public safety over short-term profits.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? And can you imagine being a retail store without e-commerce capabilities right now? The post Brands Bring Substance To COVID-19 Response appeared first on Crenshaw Communications.

Branding 284

Branding Brand Small Business Retail 284

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Daily client communication to update, report on and discuss media relations. Previous experience working in a PR agency.

B2B 203

B2B Policies Case Study Enterprise 203

ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Communicate regularly. Ask what they need.

Agency 120

Agency How To Product Launch Internal 120

PRSay

NOVEMBER 25, 2024

Businesses of all types hire interns for strategic communications, social media and public relations. Consider broadening your keyword search to include roles in strategic communications, influencer relations, community relations, social strategy, content creation, integrated communications, account management and analytics.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2019

It was based on the National Geographic series Valley of the Boom , about some of the real heroes and villains of the early days of the commercial internet, and it sent me on a trip in the PR agency Wayback Machine. If we’d won it, my agency would have probably been left with a fractured reputation and a stack of unpaid bills.

Agency 220

Agency Retail Reputation Course 220

5W PR

MARCH 17, 2025

Communication Strategy: Building Trust Through Transparency Clear communication protocols are essential before, during, and after security events. Develop a detailed communication plan that outlines roles, responsibilities, and procedures for different types of incidents. The challenge lies in extracting actionable insights.

Crisis 78

Crisis System Analytics Analysis 78

Agility PR Solutions

AUGUST 5, 2021

Before he was the president of a successful PR agency celebrating 30 years in San Francisco, David Landis was a classical pianist. It seems only right then that some of Landis Communications Inc. While the agency now specializes in tech, healthcare, and the environment, it wasn’t always that way.

Healthcare 157

Healthcare Retail Agency Consumer 157

ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. “She spearheads communicating LiveIntent’s new products with the industry, and works with engineering teams in Denmark and Germany. .

Retail 156

Retail Engineering Advertising Advertising 156

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. .” What it means for marketers: Make sure your agency takes the time to identify appropriate bloggers.

Media Relations 232

Media Relations Marketing Media Fashion 232

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

JUNE 2, 2020

Companies prioritize empathy in COVID-19 communications. New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May.

Study 170

Study Branding Brand B2C 170

5W PR

JANUARY 25, 2025

At 5WPR, we’ve observed firsthand how brands struggle to communicate their environmental initiatives effectively while maintaining credibility with increasingly skeptical consumers. This reality demands a sophisticated understanding of how to craft and deliver sustainability communications that stand up to intense scrutiny.

Company 78

Company Social Media Data Fashion 78

Shift Communications

JANUARY 30, 2020

For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance. When there are often more questions than answers, seemingly straightforward communications exercises can result in unexpected consequences. Consistency in messaging is also a key consideration.

Trends 127

Trends Publicity Communications Tourism 127

5W PR

OCTOBER 15, 2024

Establish a unique tone and style for all communication efforts that align with the brand’s identity. Use displays, banners, and other materials to promote the product at retail locations. Create a consistent visual identity, including a logo, packaging design, and other visual elements reinforcing the brand’s personality.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

Businesses spend millions on brand reputation and community service. They hire high-powered PR agencies. Yet we assume that businesses, especially retailers, will strive for an Amazon-like level of customer service because it’s the only way to compete today. appeared first on Crenshaw Communications.

Customer Service 227

Customer Service Employee Reputation Leadership 227

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

It’s almost as if this vital blueprint for external communication is a luxury, rather than a necessity. An effective PR agency shouldn’t need constant hand-holding to understand these themes. A fixed marketing plan, while beneficial, shouldn’t be the crutch that your PR agency leans on.

B2B 156

B2B Company Storytelling Retail 156

PRSay

SEPTEMBER 8, 2017

Please join the discussion through blog posts, webinars and Twitter Chats (#PREthics) scheduled throughout the month of September and consider the content a catalyst for integrating ethics and ethical practice into your daily communication activities. She is associate chair and an associate professor of communication at SUNY Buffalo State.

Ethics 143

Ethics Retail Instagram Twitter 143

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Back in June, Crenshaw Communications launched its monthly newsletter, offering advice, showcasing Q&As, shining a spotlight on clients, and more. The PR Daily newsletter provides not just the top headlines of the day, but in-depth insight and strategies for everything from crisis communications to the future of PR.

Company 203

Company Case Study Trends Crisis Management 203

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Having access to the CMS, even in a read-only capacity, can help your PR agency understand what’s been done already. Paid Media. Christopher S.

Data 157

Data Data-Driven PR System Analytics 157

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. PR teams need to conceive inspiring ideas to communicate alignment with its audience.

Creativity 174

Creativity Small Business Storytelling Travel 174

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” public relations industry, they make up only 30% of agency C-suite executives. Some leading agencies have made changes. African American, 2.6%

Agency 100

Agency How To Survey Employee 100

Shift Communications

JULY 10, 2017

As marketers and communicators, our goal is to reach the most important people to our companies and clients. For example, suppose we want to reach retail executives. cta] The post How to Reach the C-Suite With Public Relations appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Publicity 132

Publicity How To Retail Engineering 132

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. They loved it.

Agency 75

Agency Creativity Media Relations Nonprofit 75

Cision

JUNE 22, 2017

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. Consider ages, occupations, hobbies, interests, leisure pursuits, entertainment preferences, retail destinations and more.

Publicity 224

Publicity Real Estate Nonprofit Television 224

ImPRessions - Crenshaw Communications

MAY 18, 2017

It may sound creepy to hear that PR agencies keep a “dossier” on key reporters, but it’s all about knowing the territory. Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail. Back-to-school ends in August, and holiday is put to bed by early fall.

Media 212

Media Pitching Report Interviews 212

Cision

MARCH 13, 2017

According to the Global Communications Report , the industry is expected to reach $20bn by 2020. For example, LinkedIn is most commonly used by B2B marketers while Facebook is commonly employed by B2C marketers (especially in the retail domain). You can easily find active communicators on LinkedIn and Twitter.

SEO 229

SEO Social Media Tools Google 229