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How PR Can Solve Its Diversity Problem

ImPRessions - Crenshaw Communications

Its success hinges on a genuine understanding of diverse communities and cultures. How we can be the change As a person of color, I am drawn to companies with a diverse employee base. It was refreshing and exciting and definitely influenced my decision to join the agency.

Employee 156
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Discussing the Values-Aligned Company on the PRGN Podcast??

Landis PR

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. Sean is in conversation with Abbie Fink from partner agency HMA Public Relations. My parents supported tribal growth and success.

Company 64
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Why are our social media marketing priorities so messed up in 2022?

Communications Conversations

Think about how much work it takes for a company or agency to produce one Instagram post. If you’re an agency billing a blended rate of $200 an hour that’s $1,400 per Insta post! Meanwhile, how much time do we spend on listening and community-building? Definitely not as much as we should. Sometimes 5-7 hours.

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Five Steps to Shaping Your Reputation Strategy

PR in High Definition

Depending on your business, this task might fall to the CEO, Founder, Communications Manager or Marketing Manager to work closely with their PR agency to develop and implement this plan. Small actions such as actively engaging with external communities, or employee surveys that unearth genuine issues, can bring unintended consequences.

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How SaaS companies are using case studies to drive results [benchmarks]

Sword and the Script

The report is based on a survey conducted by a marketing agency called Uplift Content. It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Most SaaS companies use ‘emotional’ tactics to motivate their employees to identify ideal case study candidates.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81
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Challenges and changes for PR in 2021

Stephen Waddington

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks.