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How Sustainability is Shaping the Future of Alcohol Branding

5W PR

This shift towards sustainable consumption is reshaping the future of alcohol branding, prompting brands to rethink their production processes, packaging materials, and marketing strategies and work with alcohol marketing agencies that can help.

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Sustainable Spirits: How Eco-Friendly Practices Can Boost Brand Loyalty

5W PR

These forward-thinking brands are not only crafting exceptional spirits but also redefining the industry’s relationship with the environment and society by working with an alcohol marketing agency that employs the best strategies. Minimizing waste is a crucial aspect of sustainable operations.

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Sustainable Travel Marketing: Engaging the Eco-Conscious Traveler

5W PR

In today’s environmentally conscious world, sustainable travel has emerged as a powerful force, driving a shift in tourism practices, which is why hospitality marketing agencies are important. They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation.

Travel 78
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What’s next for WaddsCon: May report and future events

Stephen Waddington

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event.

Report 203
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#PRStudChat Gathers on June 13th to Learn Leadership Skills

Deirdre Breakenridge

Our community will also learn the importance of observing the leaders in an organization (regardless of their titles). Some of the topics/questions Ken and the #PRStudChat community will answer include: 1. What’s your definition of leadership? What’s the difference between management and leadership? About Ken Jacobs.

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An A to Z guide to marketing and PR agency management

Stephen Waddington

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Don’t over complicate it, save your energy for clients.

Agency 114
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Community-minded brands

5W PR

For a community-minded brand, it is not just the sales process that is important. These brands are concerned about helping the wider community. They want to improve the quality of life in the communities where they do business. Companies that put resources into community involvement get invaluable returns.