The Hoyt Organization

SEPTEMBER 21, 2024

Advancements in healthcare technology are transforming the industry at a rapid pace. The way that customers engage with brands has evolved, and so healthcare PR strategies must evolve too. Localize And Engage With Your Community Healthcare practices will more than likely get the bulk of their clients from their local communities.

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Healthcare Industry Strategy Case Study 90

Shift Communications

APRIL 19, 2022

By Kristin Villiotte, Vice President, Healthcare. Healthcare in the metaverse? While perhaps best understood in the context of gaming and virtual reality, the metaverse is quickly becoming an important space for healthcare companies. It’s a great time for healthcare brands and all of us as consumers of healthcare.

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Healthcare Communications Consumer Community 88

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

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Healthcare Reputation Publicity Media Training 78

5W PR

SEPTEMBER 24, 2024

Public relations has emerged as a vital component of the healthcare industry. It serves as a bridge between healthcare providers and the communities they serve. Building Trust and Reputation One of the most critical functions of PR in healthcare is cultivating a positive public perception.

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Healthcare Publicity Crisis Management Community 78

Landis PR

OCTOBER 25, 2021

The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications?

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Healthcare Communications Measurement Resources 98

5W PR

JULY 25, 2024

Healthcare PR agencies act as a bridge. This strategy also fosters a sense of community around groundbreaking discoveries. Healthcare PR and patient advocacy Medical breakthroughs often have a profound impact on specific patient populations. Healthcare PR also plays a crucial role in mobilizing patient communities.

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Healthcare Ethics Journalism System 78

Landis PR

FEBRUARY 20, 2024

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. AND, they provide an important service to the community. Not everyone has access to the healthcare they need.

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Healthcare Community Pharmaceuticals Nonprofit 59

5W PR

JULY 15, 2024

In the changing healthcare landscape, building trust with patients and the public has always been crucial. It also results in a thriving healthcare ecosystem. This is because it serves as a bridge between healthcare institutions and the communities they serve. They do so by prioritizing transparent communication.

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Healthcare Communications Community Infographics 78

5W PR

JUNE 28, 2024

In the intricate world of healthcare, well-being relies heavily on trust and informed decision-making. Healthcare PR agencies and strategies bridge the gap between healthcare providers and the communities they serve, nurturing trust, fostering engagement, and ultimately leading to better health outcomes.

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Healthcare Education Community Infographics 78

5W PR

NOVEMBER 21, 2022

For a community-minded brand, it is not just the sales process that is important. These brands are concerned about helping the wider community. They want to improve the quality of life in the communities where they do business. Companies that put resources into community involvement get invaluable returns.

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Community Brand Branding Healthcare 88

Remote PR Jobs

JULY 19, 2024

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. By nurturing these relationships, you can create a network that amplifies your reach and builds trust within the community.

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Case Study Conference Local Trade Shows 227

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Hourly billing.

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Agency Trade Shows Comparison Meeting 120

5W PR

SEPTEMBER 30, 2024

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. Here’s how a PR partner can help elevate your practice or medical brand during one of the busiest healthcare seasons: 1.

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Agency Pharmaceuticals Healthcare Crisis Management 78

The Proactive Report

MARCH 27, 2020

Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. Create goodwill and a sense of being connected to your community. Agencies could teach graphic design to small businesses or students. Coronavirus is having a significant effect on many businesses.

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Crisis How To Small Business Social Media 225

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

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Radio How To Community Storytelling 170

ImPRessions - Crenshaw Communications

MAY 4, 2018

This is the time of year when PR agencies have the opportunity to bring on fresh talent, as a crop of new college graduates enters the workforce. I’ve offered advice in previous posts for those determined to build a career in PR or communications, and it holds up pretty well after 6 years. Consider a PR agency.

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How To Nonprofit Interviews Privacy 189

Scott Public Relations

MARCH 4, 2020

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare.

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Healthcare Insurance Insurance Policies 69

Agility PR Solutions

DECEMBER 15, 2019

The latest annual research from B2B tech and healthcare agency PAN Communications gathers predictions from industry leaders and brings together the marketing community to discuss priorities […].

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Communications Healthcare Marketing B2B 117

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement.

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Healthcare Privacy Print Community 131

Shift Communications

APRIL 8, 2015

When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. As healthcare teams evaluate their marcom plans, addressing a few basic questions can go a long way. This was entirely driven by their community.

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Healthcare Consumer Customer Service Social Media 60

PRSay

AUGUST 16, 2022

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. She is also actively involved in her community. RunSignUp. Custom Ink.

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Company Nonprofit Apparel Banking 158

Frederik Vincx

NOVEMBER 8, 2016

First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies. After this decade in communication jobs I feel like I have lost touch with the big challenges in life. Design, facilitation and communication. A social sabbatical.

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Agriculture Software Community Local 155

Scott Public Relations

DECEMBER 19, 2019

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Climate change will also have an indirect negative impact on healthcare because of disruptions to healthcare process.

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Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

DECEMBER 19, 2019

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. ” Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Policies 52

Scott Public Relations

MARCH 4, 2020

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Climate change will also have an indirect negative impact on healthcare because of disruptions to healthcare process.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

The Hoyt Organization

MAY 20, 2024

Even a private practitioner can enjoy several benefits by enlisting the services of a small business PR agency. Positive Perception The way the public perceives your healthcare facility or private practice will determine if they seek out your services or not. A positive perception is so important in the healthcare sector.

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Healthcare Publicity Reputation Nonprofit 76

PRSay

JANUARY 28, 2020

Marlon Brando took that concept even further in 1973 when, instead of accepting his award for “The Godfather,” he invited Apache actress and activist Sacheen Littlefeather to accept the award on his behalf, making a statement about the film industry’s treatment of Native American communities. Connect with Lisa on Twitter: @LisaArledge.

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Case Study Healthcare Film Brand 178

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

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Sports Agency Creativity Industry 245

Ethical Voices

SEPTEMBER 26, 2022

The most important ethics priority for healthcare communicators. Always on the corporate side, never on the agency side, but in multiple industries. I did a stint in the nonprofit sector, which I want to say, if you really want to get to know a community, the nonprofit sector is something you should do.

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Healthcare Ethics Communications System 70

Melissa Agnes

NOVEMBER 4, 2014

It’s important for healthcare organizations and professionals to realize that, with the flu season upon us, and with Ebola symptoms being very common to flu symptoms, the flu season may see an increase in: Emergency room walk-ins (with people panicked that they have Ebola). Flu season may heighten the risk of Fearbola. Your next step.

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Healthcare Education Crisis Management Crisis 100

5W PR

MARCH 29, 2023

Featuring healthcare providers’ qualifications and experience, as well as promoting the safety and efficacy of medical products or treatments, can do this. Health companies should partner with healthcare providers and advocacy groups to reach a wider, more targeted audience.

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Pharmaceuticals Healthcare Exercises Community 88

Scott Public Relations

AUGUST 20, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

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Healthcare Insurance Insurance Pinterest 49

Communications Conversations

AUGUST 11, 2020

It’s a question I think every company has asked itself or its agency partner over the last 10 years. I thought I’d ask my LinkedIn community that exact question. What’s our hash tag strategy? And, it’s a question I’ve written about before. Specifically if and how people are using them.

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LinkedIn Case Study Social Media Healthcare 200

5W PR

AUGUST 8, 2024

Engaging with the Community Breastfeeding is not just a personal choice but also a community-supported endeavor. PR campaigns can create platforms for brands to engage directly with their audience, fostering a sense of community. PR campaigns can effectively spread this message through targeted content.

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Brand Branding Healthcare Education 78

5W PR

NOVEMBER 24, 2023

Artificial Intelligence (AI) has become increasingly integrated into various aspects of our lives, from healthcare to hiring processes, offering the promise of efficiency, accuracy, and convenience. Racial bias in AI AI algorithms have been known to demonstrate racial bias, especially in healthcare applications.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. At least 2.5

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Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. At least 2.5

Healthcare 40

Healthcare Insurance Insurance Energy 40