Agency Community Insurance 
Stephen Waddington
AUGUST 13, 2020
Here are 25 things to think about if you’re thinking of going freelance or starting an agency. It’s a hugely supportive community for anyone working solo in PR. It’s worth checking out if you’re thinking of setting up as a freelancer or fledgling agency. Get fit and healthy. The market is saturated Create a business plan.
ImPRessions - Crenshaw Communications
SEPTEMBER 29, 2020
Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. How can marketers cope?
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PRSay
JUNE 4, 2024
For many in the LGBTQ+ community, this feels like a year of loathing instead of a celebration of everyone’s rights being fully protected and respected. It’s about speaking out for our equality and that of every other marginalized community. In 2024, whither Pride? First, let’s remember that Pride started as a protest.
PRSay
JULY 29, 2022
Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said.
ImPRessions - Crenshaw Communications
AUGUST 22, 2018
The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. A business can spend millions on brand reputation and community service.
Stephen Waddington
JULY 16, 2021
Lockdowns released and learning to live alongside COVID-19 As society emerges from the second lockdown, the role of professional communication in navigating complex stakeholder environments gives it an assertive position in helping organisations develop strategic plans.
ImPRessions - Crenshaw Communications
OCTOBER 7, 2016
In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Leverage all milestones. And, celebrating a company anniversary can be a winning PR move.
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