ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

MARCH 6, 2020

The first Friday of March is National Employee Appreciation Day , when companies thank the everyday heroes who keep their business going. Showing appreciation for those who make things happen is important for any organization, but it’s particularly so for a services business like a PR agency. Image by S K from Pixabay.

Employee 156

Employee Policies Pitching Groups 156

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. For any organization that prizes an engaged workforce and recruitment of talented and committed employees, their image as an employer is a make-or-break proposition.

Branding 333

Branding Brand Employee Engineering 333

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Pay promptly.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JUNE 8, 2021

It’s the interview where a candidate can show a company why they’d be an amazing addition to their team. . This is your opportunity to get to know a company better. With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview? What is it about this company that sets it apart?

Interviews 296

Interviews Employee Agency Company 296

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Depending on the stage of the business, communications professionals are often tasked with creating messaging cards and positioning statements for the companies they represent.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. A discussion in The House of Marketing, Media and PR community of practice suggested that R&D tax relief credits provided a direct intervention for established companies. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

PRSay

JUNE 22, 2020

As workplaces begin to reopen, we have arrived at a moment of opportunity for employers and employees to come together with a common purpose to align mutual expectations. Masks, shields, partitions, gloves, social distancing and soap dispensers are meant to protect and to assure us that our company is doing the right things.

Employee 143

Employee Leadership Resources Company 143

Ronn Torossian

FEBRUARY 23, 2022

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. After a series of heated statements from both external parties and company officials, the entire situation culminated in criticism from the Hong-Kong government.

Crisis 367

Crisis Airlines Government Employee 367

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. By carefully managing its public image, a company can build trust, enhance brand loyalty, and ultimately drive business success.

Corporate 78

Corporate Reputation Strategy Storytelling 78

5W PR

JANUARY 24, 2025

The post Social Media-Driven PR: Building Brand Success Across Digital Platforms appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The platform’s professional audience and strong SEO performance make it ideal for thought leadership and corporate announcements.

Social Media 109

Social Media Branding Brand Crisis Management 109

5W PR

JANUARY 26, 2025

Companies that meaningfully integrate social responsibility into their PR efforts build deeper connections with audiences and strengthen their market position. Companies must look beyond performative statements and create lasting change through concrete actions. This coordinated approach builds credibility and amplifies reach.

Strategy 78

Strategy Branding Brand Employee 78

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. The PR pro may train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. There are ways to work around this dilemma.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

APRIL 18, 2023

That’s why some reputation management firms offer PR services and PR agencies often address reputation management. Here are four posts from our agency founder, Dorothy Crenshaw, on PR and brand reputation, and how PR can protect and drive the latter.

Reputation 333

Reputation Crisis Customer Service B2B 333

Agility PR Solutions

MAY 14, 2024

How strong is your agency’s company culture? You’ll have unhappy employees, potentially leading to bad public relations and damaging client relationships. That’s why so many organizations emphasize company culture. A positive culture keeps your team motivated and productive.

Company 110

Company Employee Agency Publicity 110

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

ImPRessions - Crenshaw Communications

APRIL 7, 2021

Many businesses, especially PR agencies, are looking to expand their teams to accommodate a resurging economy and recovering business sector. Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour. Most companies offer a fairly short onboarding.

How To 218

How To Employee Meeting Training 218

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Beyond traditional media mishaps, companies now contend with deep fakes, manipulated images, and coordinated disinformation campaigns. Recent data shows that 63% of U.S.

Branding 78

Branding Brand Viral Training 78

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. The Importance of Immediate Acknowledgment Delaying a response can create the impression that a company is hiding something or unwilling to take responsibility.

Crisis 78

Crisis Branding Brand Case Study 78

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 192

Employee Policies Agency Study 192

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Whitney Dailey of Porter Novelli describes it as “a way for individuals to hold companies accountable in a way they previously weren’t able to do.”. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions.

Construction 385

Construction Social Media Crisis Reputation 385

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Already, Facebook parent company Meta has warned of an advertising slowdown. Over a full year they analyzed the strategy and performance of 4700 public companies during three global downturns, from 1980 to the 2000 dot-com bubble collapse.

Comparison 296

Comparison Advertising Advertising Reputation 296

5W PR

MARCH 13, 2025

The company recalled 31 million bottles of Tylenol, a $100 million decision that prioritized public safety over short-term profits. Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. ” Chipotle’s 2015 E.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

DECEMBER 10, 2019

DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there. You can tell a lot about a company by how it handles customer complaints. They hire high-powered PR agencies. Employees say it is frequently used to sabotage others.

Customer Service 227

Customer Service Employee Reputation Leadership 227

ImPRessions - Crenshaw Communications

JULY 26, 2022

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Often the main reason employees choose to work abroad is to experience a new culture. Now let me clarify something – working remotely isn’t the same as working from home.

How To 309

How To Meeting Travel Employee 309

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. We’ve all been there. This is bad practice all around.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed.

Publicity 256

Publicity Branding Brand Storytelling 256

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. These types of things can throw a company into chaos,” said T. Safeguarding the health and well-being of your employees is crucial, Stansell said. Garland Stansell, APR, PRSA’s 2020 chair. Providing updates.

Communications 212

Communications Employee Crisis Policies 212

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? Photo by Foto Sushi on Unsplash. To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. It can’t replace marketing. Good PR takes time.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

The Proactive Report

NOVEMBER 3, 2022

While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. They already know who you are and have a sense of goodwill or affinity for you or your company or product or service. The difference between PR and Marketing.

Digital PR 246

Digital PR Reputation Employee Energy 246

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. It’s not about the logo. ” I tend to agree.

Branding 284

Branding Brand Small Business Retail 284

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. But as the agency that has tried to align its brand with public trust, one hopes it has learned from its mistakes. Adweek has receipts. But it gets worse!

Industry 217

Industry Reputation Groups International 217

Cision

DECEMBER 4, 2017

As a result, the company and Munoz, both came under intense criticism. GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. . — United (@united) April 10, 2017. HugOps [link].

Crisis 271

Crisis Branding Brand How To 271

PRSay

JUNE 4, 2024

The state of Pride in 2024 is grim: Companies and organizations are reportedly planning to be less engaged and less vocal in celebrating and embracing Pride this year. In 2019, he co-founded The Change Agencies , the national network of multicultural and LGBTQ-owned and operated PR firms. But the question is valid.

Government 209

Government Employee Insurance Insurance 209

Sword and the Script

MARCH 2, 2021

Years later, I’d land the company that bought the divested business as a client, so it was interesting to see the outcome compared with the rationale for buying and selling at the time. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. This includes PRophet , Propel , and SignalAI.

Company 161

Company Tools Technology Software 161