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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. Could there be a future standard for article strength? What do you guys think?

Tools 137
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How Teamwork Has Made Me A Better Individual

Konnect Agency

Contrary to the popular stereotype, working as a public relations professional can make you quite the introvert inside and outside of the workspace. Brainstorming and bouncing ideas with proficient feedback helps open a portal of ideas that ultimately flourish into a result beyond comparison. Now say it’s around 7 or 8 p.m.

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In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms

Sword and the Script

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Sound familiar?

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Maxim Behar on the ethical use of artificial intelligence in "One more thing with Flora" on BNT TV

Maxim Behar

It seems, that there would have to be a great deal of public scrutiny of whether the information in question is reliable. If a colleague or an expert is found to be using information that is not rightfully theirs or not true then their whole public image is ruined. Making that comparison is a bit of figurative thinking.

Ethics 64
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Working with Micro-Influencers to Create Effective Brand Campaigns

PRSay

Although it’s called “influencer marketing,” the practice aligns with principles of public relations. As an agency in the influencer-marketing space since 2009, we’ve seen it evolve from “blogger relations” to today’s “content creators.” Guidelines plus creative freedom. Let influencers be creative. Take that, Snapchat!

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