Critical Mention

MAY 15, 2019

We’re hosting webinars, courses, summits, and conferences. One primary goal is to help marketing agencies. Our software, MobileMonkey, is useful for any marketer, but we have a s pecial agency plan that provides an enormous amount of value to marketing agencies. Larry: That’s easy. Facebook Messenger.

Interviews 123

Interviews Facebook Software Social Media 123

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

C-level thought leadership, driven by major media and conference speaking opportunities for senior leaders, sends a compelling message to employees and prospective recruits. An outside agency will bring the benefits of objectivity and experience, but it won’t know the company’s DNA.

Branding 333

Branding Brand Employee Engineering 333

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. Yet one reason brands bring on agencies is that they’re relatively objective.

Agency 140

Agency Enterprise Retail Energy 140

PRSay

OCTOBER 8, 2018

PR industry, including agency and corporate professionals, is roughly 81 percent white,” she said. To that end, the Foundation, working with a cross-section of organizations and agencies, has created “Diverse Voices: Profiles in Leadership.”. By 2027, just nine years from now, the majority of the 18- to 29-year-old cohort will be, too.

Conference 129

Conference Education Leadership Travel 129

Remote PR Jobs

JULY 19, 2024

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients.

Case Study 227

Case Study Conference Local Trade Shows 227

5W PR

NOVEMBER 12, 2024

Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.  Seek out customer feedback through surveys, interviews, and social media monitoring. Use Use customer insights to improve products, services, and overall customer experience. Involve

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well. Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter.

Interviews 208

Interviews Media Construction B2B 208

5W PR

JANUARY 14, 2025

Analyze their recent coverage, areas of interest, and preferred interview formats. Offer exclusive insights, data, or interviews with relevant experts. Attend industry events and conferences to network in person and build rapport with journalists. Engage in regular, non-promotional communication with journalists.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

APRIL 1, 2021

It’s a bit like a conference where you can choose to attend lectures from among multiple tracks, but the commitment threshold is very low. For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise.

Leadership 321

Leadership Conference Sports Meeting 321

ImPRessions - Crenshaw Communications

MAY 18, 2021

As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. Guest post by Crenshaw Communications intern, Jordan Farbowitz .

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. It also builds trust among potential customers.

B2B 78

B2B Company Publicity Media Training 78

5W PR

DECEMBER 5, 2024

This could include gameplay tips, developer interviews, or in-depth analyses of game mechanics. Reach out to gaming journalists, bloggers, and influencers to pitch the game and secure interviews or reviews. Content Marketing Content marketing is another effective way to engage an audience and generate interest in a game.

Video 78

Video Community Social Media Interviews 78

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

JUNE 8, 2017

Keeping an editorial calendar full of all holidays, industry conferences and key events around your regional offices will help you prepare your pitches early and avoid missing a journalist’s deadline. Once your release has crossed the wire and journalists are emailing and calling for interview opportunities, your work is done, right?

Pitching 225

Pitching Print Conference Local 225

Polaris

DECEMBER 4, 2014

Although donor agencies provide condoms to the DRC at low or no cost, only 3% of adults actually use them. It seems the agencies missed the mark when it comes to condom marketing. Instead of thinking about the end user, they focused on the agencies that support their work—politicians, donors and clinicians. The problem?

Marketing 220

Marketing Content Marketing Agency Storytelling 220

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Here’s why earned speaking opportunities are an important PR program element. Exposure in the right environment.

Leadership 170

Leadership Industry Conference Trade Shows 170

Shift Communications

DECEMBER 10, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing? WHO is Gini Dietrich and WHY should you care?

Marketing 155

Marketing Technology Web Conference 155

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Good interview subjects will answer the question in a way that draws attention back to their brand.

Interviews 74

Interviews Media Agency Conference 74

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) Remote voice and video communication are critical to PR work, from client meetings to media interviews. Every PR agency needs a versatile solution for meetings.

Tools 108

Tools SMB Survey Software 108

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. The Strategist.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. I don’t have a partner, let alone a male one. The second is in speaking.

Sports 245

Sports Agency Creativity Industry 245

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. This is reflective of a traditional view of public relations.

Interviews 113

Interviews Publicity Technology Social Media 113

Shift Communications

NOVEMBER 20, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing? Think we’re all nuts? Leave your thoughts below!

Marketing 150

Marketing Conference Social Media Education 150

Shift Communications

DECEMBER 12, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what IS the future of marketing? Who is Mitch Joel ?

Marketing 130

Marketing Technology Conference Interviews 130

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Marketing Artificial Intelligence Conference (MAICON).

Agency 84

Agency Enterprise Technology Analytics 84

ImPRessions - Crenshaw Communications

MARCH 26, 2020

They usually originate in conference rooms, assembled with one’s team, all seated together. While social media has already made our lives seemingly accessible, Zoom conferences and interviews now feel reminiscent of the more relaxed workplace, symbolized by what was once known as Casual Friday. And, here’s the bigger question.

Conference 156

Conference Meeting Interviews Crisis 156

Critical Mention

AUGUST 26, 2018

He provides insights into PRSA’s initiatives, the upcoming annual conference in Austin, Texas and tips on how to advance your career in PR. Q: The 2018 PRSA conference is coming up in October in Austin. Anthony: I’m really looking forward to the conference. The post Interview with PRSA’s National Chairman, Anthony W.

Interviews 79

Interviews Ethics Conference Leadership 79

MaccaPR

FEBRUARY 7, 2022

Beyond the exodus of brands, many major media outlets such as TechCrunch, The Wall Street Journal and Gizmodo announced they wouldn’t be sending any of their journalists in person and would be instead conduct all interviews virtually. It takes a lot of money and resources to prepare for a conference like CES. What’s a marketer to do?

Conference 62

Conference Trade Shows Branding Brand 62

Sword and the Script

OCTOBER 3, 2020

>>> Can your agency bring big ideas and execute? B2B trade shows won’t recover for years Live events like tradeshows and conferences have traditionally ranked as one of the top sources of leads , but that all but dissolved in 2020. Give our services a try. What sort of data?] Try our services.

Trade Shows 127

Trade Shows B2B Marketing Conference 127

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference. Now that’s a coverage report,” he would say.

Print 120

Print Interviews Pitching Conference 120

PRSay

OCTOBER 27, 2020

“In times of great adversity, we see the very best leaders rise to the top,” James Wright said while presenting the workshop “Navigating through Crisis with Confidence: Lessons in Crisis Management From COVID-19,” at PRSA’s ICON 2020 virtual conference. Other sports leagues soon followed suit. Simplify the complex.

Crisis Management 128

Crisis Management Crisis Employee Conference 128

Shift Communications

DECEMBER 19, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing? Zach Burrus. Marketing Analyst.

Marketing 117

Marketing Technology Engineering Analysis 117

Onclusive

JANUARY 31, 2018

At the New PR Conference hosted by AirPR Software in San Francisco, discussion swirled around ‘New PR’ and an evolution of public relations, including PR’s place in the greater marketing mix. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 62

Interviews B2B Media Report 62

Shift Communications

DECEMBER 4, 2014

Back in September, we attended the FutureM and INBOUND Conferences in Boston. We had a chance to interview some of the top thinkers who are driving innovation and transformation in the marketing world, and get their perspective on the Big Question: what is the future of marketing? Tori Sabourin. Marketing Analyst.

Marketing 121

Marketing Conference Interviews Strategy 121