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It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . When it comes to smart marketing, every dollar matters – and you want to ensure that you’re getting the most bang for your conference buck. Dates: March 13 – 22, 2020.
PR agency teams, like all creative services people, love to keep our clients happy. This was not new technology and the name was virtually unknown in the States. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that. How do PR pros do this?
Defense technology companies face unique challenges when building credibility with government stakeholders, military decision-makers, and industry partners. Establishing Executive Authority in Defense Technology Defense technology leaders must demonstrate both technical depth and strategic vision to build meaningful influence.
Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Public Relations Society of America (PRSA) International Conference.
And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. In fact, respected veteran auto journalist and analyst John McElroy calls CES the world’s best auto technology show.
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Still, the decision to hire a PR agency can be a controversial one for a cash-strapped startup. For a more mature technology business, they can help build a competitive advantage.
5WPR’s Senior Vice President & General Manager of 5WPR Miami, Carolina Gartenberg, had the opportunity to attend the Miami Tech and Innovation conference hosted by Calcalist earlier this month. Accelerated investment in cutting-edge defense technology is not just necessary—it’s urgent. The overarching themes? The consensus?
The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Content Marketing Conference.
Our team accomplishes this targeted exposure through executive content and the all-important conference speaking opportunities. In narrow tech verticals like adtech, conference exposure is particularly important for business leaders. In a similar vein, Digiday hosts a conference focusing on programmatic advertising.
Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. Prior PR agency internship experience is a plus .
In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.
Defense technology companies face unique challenges when pursuing government contracts. The intersection of advanced technology, strict regulatory requirements, and complex procurement processes creates an environment where strategic public relations becomes a critical success factor.
Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts. For example, why wait to pass on a few additional instructions to conference coordinators on sponsorship partnerships when you can easily just give them a call?
There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Not to mention all the conferences and travel you can write off! agency, media and.
Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field. can show an inclusive and progressive environment through awards in the DEI and women in technology spaces. If you have a PR agency, definitely get them to do it! When should I enter awards?
In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.
Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. Networking Events and Conferences Attending industry-specific networking events and conferences is a highly effective way to connect with potential clients.
Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. There’s a real art to crafting a compelling abstract, and I’ve learned a lot about that from our conference and awards team here. . Guest post by Crenshaw Communications intern, Jordan Farbowitz .
Platform Selection and Management Choosing the right technology platform supports program success. The post Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.
Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR News: The Skinny. PR Daily News Feed. Digiday 5 Things to Know. For tech PR pros, Digiday is a great publication and considered a top tier placement.
Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling.
Stay abreast of the latest trends, technologies, and challenges. Attend industry events and conferences to network in person and build rapport with journalists. Highlight the human impact of the technology or the challenges it addresses. Become an undisputed authority within the specific niche.
Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”.
This preparation paid off for companies like Salesforce, whose 2023 Dreamforce conference smoothly delivered content to over 40,000 in-person and 110,000 virtual attendees. Consider the structure used by TED Conferences, which limits most talks to 18 minutes or less.
In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. It also builds trust among potential customers.
Back in September, we attended the FutureM and INBOUND Conferences in Boston. Gini is a PR and Digital Marketing maven, agency CEO, blogger, author, speaker and educator. Wearable technology, and the ground that it breaks from an individualized marketing vs. marketing to the masses perspective, will help pave the way.
Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) Every pro has her go-to channel for tracking news developments in technology. Every PR agency needs a versatile solution for meetings. UberConference.
For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. We see this in our own small PR agency, but for a high-growth startup, employer branding is especially essential. That can confer a tangible advantage over competitors. Positive PR drives recruiting.
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” ” Who, me, a publicist? PR is thriving, but what about “public relations” — as a name?
New York, NY, October 5, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in B2B technology PR, has earned a top award from the Public Relations Society of America New York (PRSA-NY) in the B2B PR category for its outstanding campaign on behalf of Event Success Platform, Bizzabo.
The RSA 2024 conference, one of the premier events in the cybersecurity industry, was overwhelmingly centered around the topic of artificial intelligence (AI). From AI-powered threat detection systems to automated response protocols, the technology is being harnessed to improve the speed and effectiveness of cybersecurity defenses.
These events serve as hubs of innovation, networking , and education, where attendees can connect with industry leaders, stay abreast of the latest trends and technologies, and gain valuable insights into the future of retail. Beyond the Las Vegas event, Shoptalk hosts three additional conferences, including Shoptalk Europe in Barcelona.
Keeping an editorial calendar full of all holidays, industry conferences and key events around your regional offices will help you prepare your pitches early and avoid missing a journalist’s deadline. For example, Nardi Media, a boutique agency located in Washington D.C.,
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.
While Instagram and YouTube might work well for reaching parents, educational publications and conferences can better target teachers and school administrators. The post Promoting STEM Toys With PR Strategies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.
In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. As a bonus, speeches from conferences can also be recycled as bylined articles or video snippets suitable for social sharing. Who goes to this conference?
Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?
Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. The suburban communities have a vibrant manufacturing base.
As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations. That means it’s possible to get ad tech news delivered directly into your inbox, and have a chance to interact with the biggest names in the industry at conferences. Guest post by Crenshaw Communications intern, Jordan Farbowitz .
A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.
Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. Put on a conference or panel event.
Back in September, we attended the FutureM and INBOUND Conferences in Boston. A marketer; he is president of Twist Image, a digital marketing agency. People are becoming more efficient with their technology, which in turn is going to force marketers to be more efficient in the way they communicate with consumers.
The FBI and other agencies can provide valuable intelligence about threat actors and recovery options. They held daily press conferences providing operational updates and recovery progress. However, their investigation needs may sometimes conflict with your messaging timeline.
After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?
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