Sword and the Script

SEPTEMBER 17, 2024

Free advice offered through custom videos K2 Global Communications has been auditing the websites of prospective customers – and providing a customized video with constructive criticism. Her agency is a HubSpot shop and so, at my request, she provided an example video that constructively critiques HubSpot’s website.

B2B 180

B2B Marketing LinkedIn Video 180

Barokas

OCTOBER 22, 2019

Criticism and feedback between clients and agencies should facilitate success, not detours. . Our agency has always believed in forming open partnerships with our clients, in which we can work, and critique each other collaboratively. Giving and receiving constructive criticism isn’t easy, but it is vital. A valued partner?

Construction 60

Construction Communications Agency Resources 60

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. But in all agencies, the importance of business communication can’t be underestimated.

Training 159

Training Writing Pitching Video 159

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. Working With A Creative Agency.

Creativity 52

Creativity Agency Brand Branding 52

Konnect Agency

APRIL 13, 2022

They are folks you want on your team because, in the age of digital and social, a creative, colorful well-constructed piece of marketing can draw in an audience and lead them to buy your product again and again. That’s where working with a creative agency comes in. Working With A Creative Agency.

Creativity 52

Creativity Agency Brand Branding 52

ImPRessions - Crenshaw Communications

MAY 9, 2016

It got me thinking about how honest any agency should be when the stakes are high or the situation is sticky. In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward. When constructive criticism is offered at the outset, it sets a precedent for the ongoing relationship.

How To 120

How To Construction Product Launch Local 120

Barokas

SEPTEMBER 12, 2018

The focus of his job was buying steel from mills that make it and selling it to construction companies that need it. Given my dad’s work history and passion for the people he befriended over the past 60 years, and because he’s my dad, I found it perfect to chat with him about my vision for the agency that has his last name on the door.

Agency 138

Agency Hotels Healthcare Enterprise 138

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Prohibition

AUGUST 15, 2022

These online personalities are typically created by media agencies and/or brands. Even though the Metaverse is still under construction, virtual avatars becoming influencers does not happen overnight, but will happen with time. However, in the past few years we have seen the rise of the virtual influencer.

Brand 116

Brand Branding Fashion Marketing 116

Sword and the Script

DECEMBER 4, 2018

The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. Median salaries across corporate, agency and non-profit positions break down as follows: Corporate: $132,000 Agency $88,000 Non-profit: $78,300.

Survey 107

Survey Marketing B2B Content Marketing 107

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Those insights will lead to better briefs to inform creative and content.

Government 151

Government Crisis Energy Community 151

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

Stephen Waddington

AUGUST 19, 2019

Managing an ambitious team of young people is as hard as it gets in agency land. In agency land managers need to set out clear expectations. Learning a craft and taking a positive outlook to constructive feedback Learning doesn’t stop when you graduate. Critical review is an important part of the creative process.

Comparison 102

Comparison Employee Privacy Construction 102

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

SEPTEMBER 26, 2024

The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. Constructing a detailed audience persona aids in tailoring content to address specific needs, pain points, goals, and aspirations.

Infographics 78

Infographics Engineering Comparison Case Study 78

Stephen Waddington

JULY 14, 2019

Constructive scrutiny of your work will always make it stronger. It’s a critical part of the creative process. Steve Earl and I had a long time editing partnership through our agencies and various books. Carol says the story highlights a challenge of giving constructive criticism.

Construction 83

Construction Print Policies Writing 83

Barokas

JULY 26, 2018

The great thing about working at an agency is that I have worked with more companies, and in more facets of PR, than I could even try to count. Over the last few years I have worked primarily on the operations side of the agency, which is a whole new job unto itself. Listen, receive it openly and take the learnings as constructive.

Construction 113

Construction Pitching Agency Crisis 113

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Clint is co-founder of ThinkSEM , a Roseville, Minn.-based Well, I was sorely mistaken.

SEO 98

SEO Interviews Blogging Engineering 98

The Hoffman Agency

MARCH 20, 2017

By Low Sieu Ping , Senior Account Executive, The Hoffman Agency Singapore. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., Harmonizing the intricate three-way relationship (journalist, PR agency, client) is a remarkable trait of a good PR person. advertisements).

Publicity 63

Publicity Construction Agency Advertising 63

Sword and the Script

MARCH 25, 2017

If you are a large independent PR firm, then the consolidation of PR businesses, by the holding companies like Omnicom and WPP, into an advertising construct is a key point of differentiation. Is your PR agency bringing creative ideas to the table? PR is the Best Kept Secret in Effective Content Marketing. 2) PR at crossroads.

Publicity 87

Publicity Crisis Construction Study 87

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. Together their agencies wield significant influence over the roads and highways in the nation’s fifth most populous state. Some creators of highway signs have adopted the same strategy.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Buzzstream

MARCH 13, 2024

Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. It’s an excellent conversation for SEOs, digital PRs, and agency leaders. You come in with a lot of ideas, and they don’t necessarily fit the agency model. It’s a great read —check it out here.)

SEO 62

SEO Study Brand Branding 62

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Every piece of content has to thoughtfully constructed and delivered. However, the visuals have to be creative and well-designed and executed. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

prTini

SEPTEMBER 1, 2014

Make the most of your day off by connecting with some of the industry’s brightest minds (While you’re at it, don’t forget to sign up for our e-newsletter, A fresh AP[PR]OACH , to get a new Meet + Tweet suggestion sent to your inbox every Wednesday): @ aerocles : Agency pro. Brand hacker. Digital strategist. More impressive?

Meeting 67

Meeting Social Media Construction Creativity 67

Shift Communications

MARCH 8, 2016

Shifting from promoting academic programs, athletic team championships and campus construction to raising visibility for ad tech platforms, cloud software and mobile apps is a complete 180, right? I began my career in agency tech PR in 1999 during the dotcom boom. Critical and Creative Thinking. Not as much as you’d think.

Skype 60

Skype Creativity Education Construction 60

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile.

Agency 54

Agency Creativity Hotels Social Media 54

PR 20/20

OCTOBER 4, 2018

At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. Drones can be used to capture aerial footage for: Construction (planning, building or progress). In addition, the average respondent consumes 1.5

Video 78

Video Trends Strategy Marketing 78

Buzzstream

JANUARY 15, 2025

So what was interesting to me, though, is it kind of sounds like, you know, you’re using agency tactics are kind of like agency mindset for these sites, but they’re kind of owned and operated by you guys. Do you view it as an agency? Is that kind of the right way to look at it? Chris Lewis: Exactly. Vince: Yeah.

Viral 62

Viral Digital PR Pitching Data 62

Shift Communications

DECEMBER 22, 2015

It does mean, however, that if they are giving feedback, it is constructive and aims to help the team grow. Creative: You don’t need someone that has mastered Photoshop, but you do need someone that colors outside of the lines. Even when it feels like the sky is falling, a leader sets the example for the team and larger organization.

Marketing 60

Marketing How To Construction Creativity 60

Waxing UnLyrical

JUNE 19, 2013

But, despite the fact that the lack of law enforcement does provide space for criminals and those who wish to impose their view of the world to operate , it also allows the entrepreneurial, the creative and the free spirited, an opportunity as well. Libya Build was also a busy period for us at Arabicomm.

Government 76

Government Construction Agency LinkedIn 76

Shift Communications

AUGUST 13, 2015

From my first client (drug-testing product at construction sites) to the clients I represent today, I’ve touched more industries than I can attempt to count. Your clients will ask you to keep turning up the heat on creativity. At the end of the day, what makes you valuable to an organization? What are you passionate about?

Construction 60

Construction Fashion Energy Employee 60

The Hoffman Agency

OCTOBER 23, 2023

Once I understood that my managers and team leads felt a responsibility to me to provide constructive comments, I wanted to open the door for them to do so. By accepting constructive feedback, I found the courage to try new things. Instead, I’ve unlocked my creativity. And it felt freeing.

Construction 45

Construction Internal International Meeting 45

PRSay

OCTOBER 14, 2016

While members of our industry are often still pigeonholed as press generators, those of us actively engaged on both the client and agency sides of the PR house know there are few professions as diverse and dynamic. This kind of work takes creativity, care, persistence and an openness to allowing relationships to evolve in different ways.

Real Estate 60

Real Estate Leadership Conference Construction 60