Wadds Inc.

AUGUST 14, 2023

Behind the numbers, there is definitely turbulence – we have experienced some nervousness from buyers, particularly from the US, and interest rate increases definitely makes leveraged deals harder to construct. Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising.

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

SEPTEMBER 17, 2024

Free advice offered through custom videos K2 Global Communications has been auditing the websites of prospective customers – and providing a customized video with constructive criticism. Her agency is a HubSpot shop and so, at my request, she provided an example video that constructively critiques HubSpot’s website.

B2B 146

B2B Marketing LinkedIn Video 146

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. With this, my mind is fresh everyday to think creatively for clients.

Publicity 334

Publicity How To Agency Product Launch 334

5W PR

SEPTEMBER 26, 2024

The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. Constructing a detailed audience persona aids in tailoring content to address specific needs, pain points, goals, and aspirations.

Infographics 78

Infographics Engineering Comparison Case Study 78

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

As we’re beginning our adult lives and preparing to be more independent, less impulsive, and more in control, a vital tool in any student’s growth is an internship —in my case, at a top PR agency. One of the best perks of interning at a PR agency is being able to see how my day-to-day tasks are applied to services for our clients.

Internal 398

Internal International B2B Construction 398

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Buzzstream

MARCH 13, 2024

Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Those searching for a PR agency will usually have relevant experience as a pre-qualifier for firms under consideration. Creativity and imagination. Demonstrable relevant experience.

Creativity 224

Creativity Agency Resources Measurement 224

The Hoffman Agency

OCTOBER 23, 2023

Once I understood that my managers and team leads felt a responsibility to me to provide constructive comments, I wanted to open the door for them to do so. By accepting constructive feedback, I found the courage to try new things. Instead, I’ve unlocked my creativity. And it felt freeing.

Construction 45

Construction Internal International Meeting 45

Mindful Marketing

FEBRUARY 4, 2024

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. Together their agencies wield significant influence over the roads and highways in the nation’s fifth most populous state. Some creators of highway signs have adopted the same strategy.

Guidelines 94

Guidelines Transportation Creativity Airlines 94

Prohibition

AUGUST 15, 2022

These online personalities are typically created by media agencies and/or brands. Even though the Metaverse is still under construction, virtual avatars becoming influencers does not happen overnight, but will happen with time. However, in the past few years we have seen the rise of the virtual influencer.

Branding 116

Branding Brand Fashion Marketing 116

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

ImPRessions - Crenshaw Communications

MAY 9, 2016

It got me thinking about how honest any agency should be when the stakes are high or the situation is sticky. In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward. When constructive criticism is offered at the outset, it sets a precedent for the ongoing relationship.

How To 120

How To Construction Product Launch Local 120

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. But in all agencies, the importance of business communication can’t be underestimated.

Training 159

Training Pitching Writing Video 159

Stephen Waddington

JULY 14, 2019

Constructive scrutiny of your work will always make it stronger. It’s a critical part of the creative process. Steve Earl and I had a long time editing partnership through our agencies and various books. Carol says the story highlights a challenge of giving constructive criticism.

Construction 83

Construction Print Policies Writing 83

Buzzstream

MARCH 7, 2024

So, if you are a casual link builder or a major agency, this update will impact everyone. You can also get creative with this approach. I started my career in marketing right after the Google Penguin and Panda algorithms hit, and the repercussions could echo for years to come. What is the Helpful Content System?

System 62

System Google Policies Guidelines 62

The Hoffman Agency

MAY 9, 2022

You] devour,” I firmly believe he was offering insight on excelling at The Hoffman Agency. Balancing a full-time job while finishing two degrees, working as a director at my student agency (ranked No. Balancing a full-time job while finishing two degrees, working as a director at my student agency (ranked No. [You] stay hungry.

Internal 36

Internal International Construction Creativity 36

Stephen Waddington

AUGUST 19, 2019

Managing an ambitious team of young people is as hard as it gets in agency land. In agency land managers need to set out clear expectations. Learning a craft and taking a positive outlook to constructive feedback Learning doesn’t stop when you graduate. Critical review is an important part of the creative process.

Comparison 102

Comparison Employee Privacy Construction 102

Barokas

SEPTEMBER 12, 2018

The focus of his job was buying steel from mills that make it and selling it to construction companies that need it. Given my dad’s work history and passion for the people he befriended over the past 60 years, and because he’s my dad, I found it perfect to chat with him about my vision for the agency that has his last name on the door.

Agency 138

Agency Hotels Healthcare Construction 138

Sword and the Script

DECEMBER 4, 2018

The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. Median salaries across corporate, agency and non-profit positions break down as follows: Corporate: $132,000 Agency $88,000 Non-profit: $78,300.

Survey 102

Survey Marketing B2B Content Marketing 102

Prohibition

JULY 10, 2023

Located in the Aoraki Mount Cook National Park, the full-sized pitch was constructed at the base of the mountains – creating the most beautiful backdrop for the beautiful game. To mark the one-month countdown last month, Tourism New Zealand created a special football pitch.

Tourism 62

Tourism Fashion Social Media B2C 62

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

The Hoffman Agency

MARCH 20, 2017

By Low Sieu Ping , Senior Account Executive, The Hoffman Agency Singapore. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., Harmonizing the intricate three-way relationship (journalist, PR agency, client) is a remarkable trait of a good PR person. advertisements).

Publicity 63

Publicity Construction Agency Advertising 63

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Prohibition

JANUARY 25, 2018

Since constructing effective campaigns requires creativity, insight from multicultural team members so different to me was invaluable. As a result, people from diverse backgrounds tackle projects differently, leading to increased creativity and better informed campaigns. That is the true value of diversity.

Creativity 48

Creativity Construction Corporate Pitching 48

Prohibition

JANUARY 25, 2018

Since constructing effective campaigns requires creativity, insight from multicultural team members so different to me was invaluable. As a result, people from diverse backgrounds tackle projects differently, leading to increased creativity and better informed campaigns. That is the true value of diversity.

Creativity 48

Creativity Construction Blogging Corporate 48

Prohibition

JULY 9, 2018

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile. Arrange for interviews or public speaking events and construct press releases.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile.

Agency 54

Agency Creativity Hotels Social Media 54

Barokas

JULY 26, 2018

The great thing about working at an agency is that I have worked with more companies, and in more facets of PR, than I could even try to count. Over the last few years I have worked primarily on the operations side of the agency, which is a whole new job unto itself. Listen, receive it openly and take the learnings as constructive.

Construction 113

Construction Pitching Agency Crisis 113

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

Prohibition

OCTOBER 13, 2023

We’re back with another campaign round up to brighten your day, because these short days need a little sunshine in the form of well-constructed campaigns. We’re a big fan of when AirBnb gets creative and offers stays outside of the norm, and it’s even better when this taps into pop culture.

B2B 62

B2B B2C Instagram Construction 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 25, 2017

If you are a large independent PR firm, then the consolidation of PR businesses, by the holding companies like Omnicom and WPP, into an advertising construct is a key point of differentiation. Is your PR agency bringing creative ideas to the table? PR is the Best Kept Secret in Effective Content Marketing. 2) PR at crossroads.

Publicity 79

Publicity Crisis Construction Study 79

Buzzstream

JUNE 14, 2024

As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands use digital PR to support their SEO goals. For example, when creating digital PR for a construction rental company, I knew I wanted to focus on construction industry publications.

Digital PR 62

Digital PR SEO Pitching Google 62

Shift Communications

MARCH 8, 2016

Shifting from promoting academic programs, athletic team championships and campus construction to raising visibility for ad tech platforms, cloud software and mobile apps is a complete 180, right? I began my career in agency tech PR in 1999 during the dotcom boom. Critical and Creative Thinking. Not as much as you’d think.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

DECEMBER 22, 2015

It does mean, however, that if they are giving feedback, it is constructive and aims to help the team grow. Creative: You don’t need someone that has mastered Photoshop, but you do need someone that colors outside of the lines. Even when it feels like the sky is falling, a leader sets the example for the team and larger organization.

Marketing 60

Marketing How To Construction Creativity 60