ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Product Launch Agency 334

5W PR

OCTOBER 18, 2024

Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist. Show appreciation for positive feedback and address negative feedback constructively. Use social media analytics to track engagement and optimize strategy.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

PR people are nearly always involved in setting up these briefings, and at our agency, we always staff them as well. Not only do you want your spokesperson to succeed, but creating a friendly relationship with a journalist will pave the way for future pitches. We like to be constructive, but candid. Am I in the way?

Interviews 208

Interviews Media Construction B2B 208

Bianchi Biz Blog

JANUARY 16, 2025

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The skyline is filled with construction cranes and there are numerous transit expansion projects underway. Toronto is a rapidly growing city. story angles.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

MAY 29, 2018

The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. A good PR agency tells you when. Your branding is holding you back.

Apparel 160

Apparel Construction Agency Interviews 160

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. Be tech-savvy – and then some.

Training 159

Training Writing Pitching Video 159

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. But the job is still not done once the piece is published.

Report 136

Report Interviews Pitching Construction 136

Barokas

SEPTEMBER 5, 2019

For aspiring public relations professionals, starting your career with an internship at an agency is a great way to build valuable skills and learn more about the many areas of PR. At first, the agency world may seem overwhelming. Don’t be afraid to ask for constructive criticism. Every day is different at an agency.

Agency 79

Agency Construction International Internal 79

ImPRessions - Crenshaw Communications

DECEMBER 12, 2017

Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities. Note PR agency “red flags” A poorly designed website. Note PR agency “red flags” A poorly designed website. Staff turnover. Scheduling difficulties.

Agency 159

Agency Meeting Measurement Construction 159

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

Buzzstream

JANUARY 15, 2025

Through a lot of hard work and strategic pitching, the post really took off. Adapt your pitch based on how the news is covering you Start with a strong hook but be ready to pivot. If they understand the campaign deeply, theyll pitch it more effectively (and tell you what to include to make it more effective.) ” 6.

Viral 62

Viral Digital PR Pitching Data 62

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. For instance, with the construction client, we could have really leaned into more US city rivalries, like NYC vs. Boston or Houston vs. Dallas.

Digital PR 62

Digital PR Pitching Study Google 62

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? You need to talk to people.

Pitching 0

Pitching Energy Media Relations Social Media 0

Sword and the Script

JUNE 2, 2015

He seemed willing to give us a go (where the CMO playbook usually involves switching agencies after the second down), and there’s no doubt we were enthusiastic about it, but there was one big problem: a lack of everything. 6 Tips for Getting the Most out of your PR Agency. Treat your PR Agency as an extension of your team.

Agency 60

Agency Construction Leadership Corporate 60

5W PR

JANUARY 25, 2021

Before pitching to a media outlet, the company should be sure of the reasons why it’s implementing a public relations strategy in the first place. Figuring these things out and then pitching them to the right media outlets at the right time is supported by a well constructed public relations plan.

Strategy 88

Strategy Pitching Construction Television 88

Cision

MAY 4, 2016

Before you pitch a journalist, you must think about how your story adds value for your audience. In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. What are some of the biggest pitching mistakes communication professionals make?

Newspapers 120

Newspapers Journalism Pitching Report 120

Shift Communications

JANUARY 23, 2017

Crafting the Data-Driven Pitch. How do we take this statement, as well as the supporting data, and transform it from a simple sentence to a data-driven pitch? Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. The Big Picture.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Such requests often get ridiculed on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

The Hoffman Agency

MARCH 4, 2025

Tight deadlines, the complex semiconductor industry, and the delicate dance of client-agency communication constantly kept me on my toes. However, during a workshop with CEO Lou Hoffman, he mentioned that people in communications tend to be people pleasers, perceiving constructive criticism as a personal attack. This stuck with me.

Course 36

Course Leadership Construction International 36

Barokas

JULY 26, 2018

The great thing about working at an agency is that I have worked with more companies, and in more facets of PR, than I could even try to count. Over the last few years I have worked primarily on the operations side of the agency, which is a whole new job unto itself. Listen, receive it openly and take the learnings as constructive.

Construction 113

Construction Pitching Agency Crisis 113

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Not personalization, timing, or pitch length; relevancy is the main driver of success.

Construction 62

Construction How To Media Google 62

The Hoffman Agency

MARCH 20, 2017

By Low Sieu Ping , Senior Account Executive, The Hoffman Agency Singapore. Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., Harmonizing the intricate three-way relationship (journalist, PR agency, client) is a remarkable trait of a good PR person. advertisements).

Publicity 63

Publicity Construction Agency Advertising 63

5W PR

MAY 30, 2024

Construct press releases that encapsulate the essence of the story. Develop personalized pitches tailored to each journalist or influencer. The post Crafting the Perfect Tech PR Campaign: A Step-by-Step Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Technology 78

Technology Product Launch Construction YouTube 78

Polaris

SEPTEMBER 4, 2014

A PR professional will help you stick handle those issues by developing appropriate strategies and constructing honest messages. Experienced pros have developed and pitched countless stories in their careers. You can certainly pay that much to retain a large multinational PR agency. Media relations is time consuming.

Publicity 100

Publicity Interviews Reputation Construction 100

Sword and the Script

DECEMBER 19, 2017

2) How has blogging as a discipline or functional area evolved and how should it fit in the marketing or communications construct from a tech company’s perspective? 5) What is the single most important skill or characteristic companies in these categories should look for in hiring marketers or bring in outside agency help?

Marketing 76

Marketing Local Pitching Blogging 76

Bad Pitch Blog

FEBRUARY 12, 2006

Here is a decent pitch (DP) from RLM pr. Those benefiting from the sources found in this empire of a magazine include: business consultants, legal and accounting agencies, banks and financial services organizations, construction firms, real estate agencies, media companies and service organizations in the New York region.

Pitching 40

Pitching Real Estate Government Writing 40

Buzzstream

JUNE 14, 2024

As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands use digital PR to support their SEO goals. For example, when creating digital PR for a construction rental company, I knew I wanted to focus on construction industry publications.

SEO 62

SEO Digital PR Pitching Google 62

Shift Communications

AUGUST 13, 2015

From my first client (drug-testing product at construction sites) to the clients I represent today, I’ve touched more industries than I can attempt to count. They want to know you still feel as passionately about their brand today as the day you pitched and won their business. What are you passionate about? Connect the dots.

Construction 60

Construction Fashion Energy Employee 60

Sword and the Script

NOVEMBER 11, 2017

Assumptions are essential within the construct of a well-defined decision-making process that puts them on the table and encourages a team to challenge assumptions. What happens when people come to the realization these are pay-to-play pitches? Can your agency bring big ideas and execute? Give our services a try. Talk to Us !

Study 69

Study Marketing B2B Apparel 69

Solo PR Pro

SEPTEMBER 24, 2019

Some RFPs can require very structured responses, multiple hard copies and a great deal of time and effort to construct. If you have differentiations that are meaningful to the RPF, don’t be afraid to compete against larger agencies. Before responding assess if there is a real need driving the RFP, and a defined budget to solve it.

How To 59

How To Construction Resources Travel 59

Prohibition

JULY 10, 2023

To mark the one-month countdown last month, Tourism New Zealand created a special football pitch. Located in the Aoraki Mount Cook National Park, the full-sized pitch was constructed at the base of the mountains – creating the most beautiful backdrop for the beautiful game.

Tourism 62

Tourism Fashion Social Media B2C 62

prTini

SEPTEMBER 1, 2014

Make the most of your day off by connecting with some of the industry’s brightest minds (While you’re at it, don’t forget to sign up for our e-newsletter, A fresh AP[PR]OACH , to get a new Meet + Tweet suggestion sent to your inbox every Wednesday): @ aerocles : Agency pro. Brand hacker. Digital strategist. That person is Nicole Spears.

Meeting 67

Meeting Social Media Construction Creativity 67

The Proactive Report

JANUARY 30, 2015

Every piece of content has to thoughtfully constructed and delivered. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. Pitching reporters is not the same as it was 10 or even 5 years ago.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100