Polaris

NOVEMBER 17, 2014

Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. Bloggers, on the other hand, don’t have an editor to pull them back before they rant about a bad pitch or other faux pas committed by a PR agency or brand. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

5W PR

JUNE 2, 2023

As concerns about climate change continue to grow, the fashion industry is increasingly under scrutiny for its environmental impact. To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers.

Fashion 88

Fashion Communications Branding Brand 88

5W PR

APRIL 2, 2025

Recent data shows that 92% of consumers trust influencer recommendations over traditional advertising, while fintech-focused influencer campaigns generate 11x more ROI than conventional digital marketing. Results included: 12 million+ campaign impressions 89% positive sentiment in comments 32% increase in app installs 2.1x

Marketing 78

Marketing Financial Case Study Education 78

5W PR

FEBRUARY 2, 2025

Luxury fashion brands now host virtual fashion shows where attendees can examine collections up close from any angle. This approach has proven particularly effective for brands targeting younger, tech-savvy consumers. These technologies offer new ways to tell stories, build relationships, and measure success.

Storytelling 78

Storytelling Branding Brand Transportation 78

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. Some individuals and agencies concentrate strictly on reputation management, litigation PR, or crisis management. There are also deep specialist expertise by PR function.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. What is sustainable fashion? The rise of sustainability in fashion is a response to these issues.

Fashion 78

Fashion Communications Branding Brand 78

Bianchi Biz Blog

JANUARY 16, 2025

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. This means its stories often appear in numerous papers.

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. That way ideas or concepts don’t get lost in translation, and you minimize the time-consuming back-and-forth during the review process. Today, many U.S. So avoid English slang or acronyms that may complicate the copy.

International 323

International Internal How To Media 323

5W PR

DECEMBER 11, 2018

Social media has become a very good way in which brands can connect with consumers. In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? Get your customers to pitch in.

Fashion 74

Fashion Social Media Branding Brand 74

Prohibition

FEBRUARY 18, 2025

In response, consumers have gravitated towards more affordable options, with ‘pocket sized’ or ‘crafty’ toys which are usually priced under 10. Notably, 80% of all toys sold were priced below 15, highlighting a clear consumer preference for cost-effective entertainment.

Marketing 62

Marketing Fashion Policies Consumer 62

Deirdre Breakenridge

MARCH 18, 2019

According to Contevo, a digital marketing agency based in Melbourne, individuals with a follower count over 100,000 have an average engagement rate of 1.7%, while those with 1,000 or less followers average at 9.7%. Some influencers may focus on fitness, fashion, or food. They have a compact, targeted audience.

Advertising 321

Advertising Advertising Social Media Instagram 321

5W PR

JANUARY 25, 2025

At 5WPR, we’ve observed firsthand how brands struggle to communicate their environmental initiatives effectively while maintaining credibility with increasingly skeptical consumers. Investors might want detailed ESG metrics, while consumers prefer simple, actionable information.

Company 78

Company Social Media Data Fashion 78

Agility PR Solutions

DECEMBER 9, 2019

The post Here’s how consumers will choose local businesses in 2020 appeared first on Agility PR Solutions. Some […].

Local 78

Local Consumer Fashion Agency 78

Bianchi Biz Blog

AUGUST 22, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Spanning sectors from food to fashion, design and logistics, Italy is also becoming a tech and startup hub supported by government incentives.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. What are some of the biggest challenges facing fashion brands? But, a personal proud moment for me was when I was given the task of completely branding a women’s contemporary fashion label.

Fashion 120

Fashion Apparel Pitching Consumer 120

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential.

Fashion 62

Fashion Branding Brand Case Study 62

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. There are some trends that fashion brands should stay away from.

Trends 88

Trends Fashion Branding Brand 88

5W PR

FEBRUARY 14, 2024

For brands, it’s about connecting with consumers , igniting creativity, and becoming the hero in a story that customers desperately want to be a part of. All of it is because the consumer game has irrevocably changed. This isn’t just about saving the planet, although that’s a great reason in its own right.

Consumer 78

Consumer Branding Brand Agriculture 78

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Prohibition

AUGUST 15, 2022

These online personalities are typically created by media agencies and/or brands. Brands and agencies alike have curated story-like backstories and have given these digital influencers realistic personalities as well as characteristics that make them seem somewhat life-like. Back in 2018, luxury fashion brand.

Branding 116

Branding Brand Fashion Marketing 116

5W PR

FEBRUARY 12, 2023

The fashion industry has been growing at a faster pace than ever before, as new fashion trends keep showing up on a weekly basis it seems. These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. There are some trends that fashion brands should stay away from.

Trends 78

Trends Fashion Branding Brand 78

5W PR

OCTOBER 21, 2019

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

Agency 74

Agency Marketing Analysis Viral 74

Konnect Agency

MARCH 19, 2025

The It Bag of Expo West: Belgian Boys’ Puffy Pink Tote If Expo West had a fashion show, the Belgian Boys tote bag wouldve taken top prize. With consumers looking for more from their beverageswhether its digestive benefits or just a healthier take on sodathe fight for shelf space is only getting more competitive.

Trends 52

Trends Fashion Energy Travel 52

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. The post How to Pitch Consumer PR with Desiree Dozier, Finn Partners appeared first on The TypeBar. PS: you can recommend yourself too.

Pitching 93

Pitching Consumer How To Meeting 93

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 216

Marketing Content Marketing Social Media Employee 216

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Technology will evolve.

Real Estate 120

Real Estate Technology Data Social Media 120

5W PR

NOVEMBER 15, 2021

Most consumers tend to make purchases from businesses they trust, like, and know. However, in today’s digitized world, when consumers have access to plenty of information online, it means that they’re able to do plenty of research beforehand until they finally make a decision on a purchase. Sharing Content. Communication.

Publicity 88

Publicity Consumer Fashion Company 88

Prakkypedia

AUGUST 11, 2014

And some people make jokes about good old fashioned-printed letters (I’m looking at you, digi folk). So I was fascinated to hear about the Australian Competition and Consumer Commission (ACCC)’s Scam Disruption Project which brings these together, in an effort to “ help protect the Australian community from relationship scammers ”.

Privacy 108

Privacy Banking Print Fashion 108

Communications Conversations

DECEMBER 11, 2018

And, in many of those articles, brands and agencies make it look easy. These articles talk about tools the author/brand/agency use to identify influencers. And few (if any) can equal the results of good, old-fashioned research on your own. This is an ongoing and time-consuming job. But, don’t believe the hype.

Marketing 98

Marketing Case Study Instagram Guidelines 98

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Consumer health and fitness. Consumer technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Which industries/groups are doing so? Automakers.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Sword and the Script

JANUARY 19, 2021

This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Audio is changing how we search for – and consume information.

Technology 173

Technology Publicity Software Pitching 173

Waxing UnLyrical

FEBRUARY 28, 2013

Everyone is feeling their way forward as media outlets struggle to develop viable business models and brands, and agencies try to pick their way through the multitude of new media in an effort to understand how best to reach their customers and stakeholders. Most of the activity we have seen so far has been focused on events.

Industry 103

Industry Marketing Media Radio 103

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Branding 68

Branding Brand Publicity Fashion 68

5W PR

MARCH 21, 2022

Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. They first need to figure out how to make payments in the new environment, how to change the model for consumer access, and how to create experiences or products for consumers. Decentraland.

Branding 88

Branding Brand Apparel Fashion 88

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Campaigns also win when client-agency partnerships are strong and the players are fully engaged. Others, like big consumer brands with very little innovation or news, rely on advertising to keep their names before the public. However, in PR, there are also many myths (alternative facts?)

Advertising 147

Advertising Advertising Pitching B2B 147