Bianchi Biz Blog

DECEMBER 5, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Communications, media and PR market in Ireland On the media front Irish people are spending more time consuming information, but in increasingly fragmented ways.

Radio 83

Radio Sports Marketing Local 83

5W PR

JANUARY 10, 2025

As consumers become increasingly discerning, they are seeking out brands that align with their values and prioritize ethical practices. Transparency and Traceability Consumers today are more informed than ever, and they demand transparency from the brands they support.

Brand 78

Brand Branding Agriculture Chemicals 78

Business Wire

JUNE 12, 2020

More and more consumers are turning their attentions to the role companies play in the local and global society. The world is changing. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges.

Public Affairs 229

Public Affairs Resources Publicity Blogging 229

5W PR

MARCH 25, 2025

According to Sprout Social, 73% of consumers follow fitness brands on social media platforms. SEO: Maximizing Local Search Visibility Local search engine optimization directly impacts new member acquisition. ” Tools like Google Keyword Planner help identify high-value local search terms.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

DECEMBER 24, 2024

As consumers become increasingly aware of the environmental impact of their choices, they are gravitating toward brands that prioritize eco-friendly practices. A growing number of consumers are actively seeking out products that align with their values. Consumers are increasingly demanding transparency in supply chains.

Brand 78

Brand Branding Marketing Energy 78

Agility PR Solutions

DECEMBER 9, 2019

The post Here’s how consumers will choose local businesses in 2020 appeared first on Agility PR Solutions. Some […].

Local 78

Local Consumer Fashion Agency 78

Agility PR Solutions

APRIL 27, 2021

Consumers today keep their smartphones on them for immediate access to information—and it’s usually their go-to source to find out about anywhere they plan to go. The post How’s your local SEO? 3/4s of consumers look at a business’s online presence before visiting appeared first on Agility PR Solutions.

Local 94

Local SEO Consumer Creativity 94

Deirdre Breakenridge

AUGUST 26, 2014

If it’s a sizeable business, you would be part of a large communications team that almost operates as an agency and the brands or service areas assigned to you are like your clients. If so, the agency route might be the best for you. Many local chapters have working groups for new and young professionals. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

5W PR

DECEMBER 21, 2024

It demands a deep connection with consumers, a sense of belonging, and a loyalty that extends beyond the product itself. It’s not just about selling products; it’s about building relationships and creating a brand that people truly care about, which can be achieved by working with a beauty marketing agency.

Community 78

Community Marketing Ethics Consumer 78

Bianchi Biz Blog

JANUARY 16, 2025

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. As a 50+ employee firm, the agency has strong capabilities in consumer, corporate, B2B and issues management. This means its stories often appear in numerous papers.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

MARCH 27, 2017

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. Therefore, a strong presence on social media is essential for any consumer electronics business. Social Media. Evolving electronics. Reputation.

Consumer 102

Consumer Reputation System Community 102

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

NOVEMBER 11, 2016

Having to switch gears so often was a great prelude to broader agency work where we work on various clients from 3D printing to beer. What are some of the differences in building a communications strategy on a national level compared to a local level? Crenshaw Communications recently was named as the agency to represent Wearsafe labs.

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. The post A Journalist’s POV: 3 Questions From A PR Agency appeared first on Crenshaw Communications.

Agency 120

Agency Pitching Print Storytelling 120

PRSay

JUNE 4, 2024

And it acts like your straight neighbor Fran who puts a rainbow flag up on their house and volunteers to help at the local LGBTQ+ center. And it acts like your straight school principal who blocks book banning in their school library and hosts a local drag queen for Story Hour. Yes, we’re all stressed.

Government 209

Government Employee Insurance Insurance 209

Bianchi Biz Blog

NOVEMBER 21, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior.

Marketing 90

Marketing Pinterest Radio Instagram 90

5W PR

FEBRUARY 9, 2025

Research shows that 70% of consumers prefer getting to know a company through articles rather than ads, according to Nielsen. If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. Start by mapping your target audience and the publications they read.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

APRIL 5, 2025

A 2020 Edelman Trust Barometer study shows that 81% of consumers say brand trust is a deciding factor in their purchasing decisions. A Comprehensive Guide to Managing Communication During Critical Times appeared first on Public Relations Blog | 5W PR Agency | PR Firm. The post What is Crisis PR?

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. A well-executed PR strategy can elevate a brand from obscurity to a sought-after destination.

Consumer 78

Consumer Brand Branding Crisis Management 78

5W PR

JANUARY 21, 2025

The Power of Focused Reach When MAC Cosmetics wanted to connect with makeup enthusiasts in specific metropolitan areas, they partnered with local beauty nano-influencers rather than national names. Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Media Relations 98

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Consumer Strategy 245

5W PR

SEPTEMBER 30, 2024

Partnering with a public relations (PR) agency can be a game changer for doctors, and healthcare practices, providing strategic support in managing patient outreach, brand positioning, and media relations. A PR agency can help doctors and healthcare providers communicate preventive tips and best practices for managing cold and flu symptoms.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. Agencies are usually structured as teams specializing in specific industries, outlets or channels. And that’s okay!

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there. What’s more, many Indian consumers are more comfortable reading product information in their regional language.

Mobile 156

Mobile Local Technology Television 156

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker.

Google 259

Google Digital PR Mobile SEO 259

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). You can’t email an invitation to a local speaking gig. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ).

Blogging 183

Blogging Comparison eBook Case Study 183

5W PR

APRIL 12, 2025

Water parks offering morning yoga sessions and meditation classes report increased repeat visitation rates among local residents. The post Emerging Trends In Water Park Public Relations Strategies appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Wellness programming has become another successful marketing angle.

Trends 78

Trends Strategy Publicity System 78

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Bianchi Biz Blog

MAY 18, 2023

PR agencies with deep experience in your sector (in our case, the automotive mobility space) have been down this road before with many other clients. Business focus – Does the PR firm focus solely on business-to-business clients, business-to-consumer clients or business-to-government clients – or do they work with all three?

Agency 79

Agency Automotive Mobile Local 79

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. The combination of corporate oversight and local adaptability is key to franchise marketing success. A strong brand message is essential for any successful marketing strategy.

Marketing 52

Marketing Storytelling Local Measurement 52

5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, inter͏act with brand͏s, and prioritize their well-being.

Consumer 78

Consumer Ethics Trends Mobile 78

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Altimeter ). IMPROVE YOUR CONTENT STRATEGY.

Strategy 149

Strategy B2C SEO Social Media 149

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

FEBRUARY 20, 2024

Consumers are no longer swayed by catchy jingles and flashy products. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Consumers now make purchasing decisions based on a brand’s values and impact on the world. Authenticity Consumers are smart.

Consumer 78

Consumer Brand Branding Ethics 78

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. It can employ high-powered PR agencies.

Customer Service 136

Customer Service Insurance Insurance Banking 136