ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017.

Trends 124

Trends SEO Leadership Print 124

5W PR

NOVEMBER 13, 2024

Here’s our perspective on the trends we anticipate will shape the industry, along with the role PR can play in helping leaders stay ahead in a competitive market. Privacy-First Practices With consumers and regulators increasingly demanding transparency and data protection, privacy has become a priority across the industry.

Advertising 157

Advertising Advertising Privacy Ethics 157

5W PR

DECEMBER 29, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Data 78

5W PR

DECEMBER 21, 2024

The consumer packaged goods (CPG) industry is undergoing a rapid transformation driven by evolving consumer preferences and technological advancements. As consumers become increasingly discerning, seeking personalized experiences and sustainable products, CPG companies must adapt their strategies to stay competitive.

Consumer 78

Consumer How To Privacy Data 78

5W PR

APRIL 12, 2025

The post Emerging Trends In Water Park Public Relations Strategies appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 78

Trends Strategy Publicity System 78

5W PR

JANUARY 29, 2025

The 5W Beauty PR , Health & Wellness team was on the ground at Cosmoprof North America Miami, exploring the latest innovations and emerging trends shaping the beauty industry in 2025. Beauty PR firms can use these insights to position brands as leaders in cutting-edge beauty.

Trends 78

Trends Storytelling Consumer Technology 78

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. A Wyzowl 2023 study found that 91% of consumers want to see more online videos from brands, which demonstrates the ever-growing popularity of video content among consumers today. Improved measurements prove PR’s business impact.

Trends 187

Trends Video B2C Measurement 187

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. The competition for consumer mindshare has meant that marketers realize the value of engagement created by influencer relationships. What can PR professionals expect in 2018? Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

5W PR

NOVEMBER 20, 2024

Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. shelves, capturing consumer attention is challenging. As reported in Business of Fashion , K-beauty is no longer seen as a fleeting trend but a full-fledged product category, making strategic marketing essential. through 2028.

Brand 78

Brand Branding Communications Marketing 78

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. For one, agencies (particularly large ones) tend to be slower than in-house teams. This makes sense for a few reasons. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

Agility PR Solutions

APRIL 7, 2022

With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP.

Consumer 153

Consumer Survey Creativity Agency 153

Stephen Waddington

FEBRUARY 15, 2022

Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations.

Trends 157

Trends Publicity Marketing Case Study 157

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. This expansion brings increased scrutiny from regulators and consumers alike, making strategic PR essential for success. This includes third-party seller sites and affiliate marketing programs.

Publicity 78

Publicity Guidelines Education Consumer 78

ImPRessions - Crenshaw Communications

OCTOBER 5, 2021

How can PR agencies keep their clients top-of-mind in a 24-hour media environment? Media must deliver new and compelling information to consumers instantly in a hotly competitive environment, and we’re here to help. PR agencies must determine if the juice is worth the squeeze, acting judiciously and using good judgment.

Trends 293

Trends Pitching Agency B2B 293

5W PR

OCTOBER 24, 2024

The Power of Expertise in Shaping Beauty Trends At the heart of the event were interactive masterclasses and discussions featuring iconic figures like Ms. These sessions highlighted the growing demand for expert-led content in the beauty industry, as consumers increasingly turn to professionals for guidance on enhancing their routines.

Product Launch 78

Product Launch Chemicals Trends Consumer 78

5W PR

NOVEMBER 18, 2024

Embrace Authenticity in Your Communications: Consumers and beauty pros alike seek brands that stand for something real. Build Long-Term Trust Over Trend-Chasing: Brands that build consumer loyalty prioritize trust over trends. Listen to your audience, respond to their evolving needs, and show you’re adapting.

Industry 78

Industry Education Community Trends 78

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact.

Trends 168

Trends Nonprofit Consumer Newspapers 168

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. ICYMI: When it comes to social media trends and strategy, Instagram Stories are crucial. Focus on how you can use social media trends and updates to improve your strategy in the present. By Lisa Zanchi, Director, Digital Marketing.

Instagram 164

Instagram Social Media Facebook Trends 164

5W PR

JANUARY 7, 2025

The key lies in striking the right balance between local and global strategies by working with a hotel digital marketing agency. Create campaigns that capitalize on local events, festivals, and seasonal trends. Collaborate with international travel agencies and online booking platforms to reach a wider audience.

Hotels 78

Hotels Local Marketing Engineering 78

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” ESG and your agency. Reevaluating Twitter.

Trends 128

Trends Pitching Twitter Nonprofit 128

PR in High Definition

NOVEMBER 22, 2024

With the rise of AI tools, many of us are exploring how these innovations can support our daily tasks, particularly the more time-consuming ones. It went on to admit that the figure was not based on factual data but rather an assumption derived from general trends. Essentially, the AI had simply guessed.

Ethics 117

Ethics Product Launch Data Trends 117

Contently - Strategy

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. influencing how states and potentially federal agencies approach the regulation of user data and privacy on social media.

Social Media 107

Social Media Privacy Brand Branding 107

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Congratulations on your new role as agency president of MCS Healthcare Public Relations!

Healthcare 266

Healthcare Analytics Agency Trends 266

5W PR

SEPTEMBER 14, 2023

Brand loyalty is the emotional connection and preference that consumers develop for a particular brand. Evolving with customers As customer preferences and market trends evolve, adapt the campaigns to remain relevant. One effective approach to fostering brand loyalty is through well-crafted, long-term campaigns. What is brand loyalty?

Consumer 148

Consumer Brand Branding How To 148

5W PR

DECEMBER 18, 2024

Digital storytelling and alcohol marketing agencies have emerged as a powerful tool, particularly in the non-alcohol marketing space. Clearly articulate how the brand’s products or services can enhance consumers’ lives. Understand how the audience interacts with the content and identify patterns and trends.

Storytelling 78

Storytelling Brand Branding How To 78

Cision

MAY 19, 2017

A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. What trends do you see taking shape as you ride the subway or walk the aisles of Target? Congratulations on your new role with Konnect!

Consumer 226

Consumer Trends Agency Pitching 226

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends.

Trends 119

Trends Publicity Communications Marketing 119

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Location: Austin, TX.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JULY 6, 2022

For example, media monitoring, once a tedious and time-consuming daily ritual, is now far more efficient given AI-assisted tech. Many databases promise up-to-date background on media targets and trends. Today’s PR business is definitely not your grandparents’ PR industry. Manual media research. Wire distribution.

SEO 333

SEO Analysis Meeting Travel 333

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. The platform rewards authenticity, creativity, and quick adaptation to trends. Success on TikTok requires a shift in traditional PR thinking.

Viral 78

Viral Brand Branding Airlines 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Most PR agencies perform the same daily tasks – targeted media outreach, meticulous coverage tracking, and competitive monitoring, among others. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Google Trends.

Tools 232

Tools Radio Trends Pitching 232

5W PR

JANUARY 15, 2025

AI can analyze data from various sources, including social media trends, news articles, and consumer sentiment, to identify emerging narratives and uncover compelling story angles. By analyzing historical data and current trends, AI can help PR professionals anticipate future trends and proactively adapt their strategies accordingly.

Storytelling 78

Storytelling Creativity Data Trends 78

5W PR

NOVEMBER 7, 2024

In today’s wellness landscape, consumers are increasingly interested in personalized solutions for weight loss, particularly with the rise of injectable medications like Ozempic, Mounjaro, and Wegovy.

Communications 78

Communications Education Storytelling Consumer 78

Agility PR Solutions

APRIL 15, 2021

Politicians nationwide have filed hundreds of bills to suppress the right to vote, and as activists gather to protest voting restrictions, new research from ad agency OBERLAND finds the nation’s largest brands are not doing enough to stand up for their employees’ and consumers’ fundamental rights.

Employee 148

Employee Consumer Brand Branding 148

Cision

JANUARY 10, 2018

Cesar Beltran, owner and chief technologist at e-commerce web agency Blackbelt Commerce , credits the business’s growing success to their commitment to high-quality and actionable content. We stock our blog with articles discussing trends, addressing concerns, and offering insight that is helpful to our customers. Conclusion.

Brand 254

Brand Branding Web Content Marketing 254