Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. If you are a vendor that was not mentioned, and you have a focus on PR and corporate communications, contact me and I’ll add you to the list here and put you on the list for this survey question next year. .

Survey 72

Survey Technology Corporate Financial 72

Sword and the Script

FEBRUARY 12, 2019

To that end, I started blogging for business before starting this blog, which celebrated 10 years of publication earlier this month and eventually became a natural platform for starting an agency three years ago. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR.

Blogging 110

Blogging Survey B2B Analysis 110

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. That’s content marketing.

Social Media 60

Social Media Media B2B Content Marketing 60

Deirdre Breakenridge

APRIL 29, 2019

For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. 3) Augment media relations with content marketing. As I wrote for an IABC feature in Communication World , my epiphany with content came years ago, when a pitch I thought was timely and relevant fell on deaf ears.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. Why clients hire agencies, consultants and freelancers: an extra pair of hands.

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. If you get the message wrong, then the investment in marketing or communications could prove wasteful in the future. Trust Economy: Summaries to 4 Content Marketing Studies. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

Sword and the Script

AUGUST 5, 2014

In the book Epic Content Marketing , author Joe Pulizzi offers four broad categories for evaluation: Consumption, shares, leads and sales. More importantly, you can analyze this in just a few hours a month and the mental exercise will provide insight on how to improve. Count shares. PR PR Measurement'

Measurement 120

Measurement Analytics Tools SEO 120

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Raf Weverbergh , founder of PR agency FINN.

How To 60

How To Software System Employee 60