Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. Account Manager, Marketing Technology. You have all the latest tools, read all the industry publications, and know all the big players.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

NOVEMBER 18, 2015

As the Digital Marketing and Data Driven PR environments become more competitive, your goal should be staying one step ahead of your competition. You need a 10x Marketer. Account Manager, Marketing Technology. You have all the latest tools, read all the industry publications, and know all the big players.

Data-Driven PR 60

Data-Driven PR Marketing How To Engineering 60

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down. What’s next?

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

JANUARY 25, 2016

This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply. Their efforts are what we know of today as “content marketing.” Marketing Coordinator.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

JANUARY 5, 2015

All of these new channels present challenges, but also opportunities: the savvy PR practitioner will focus on mastering a few of them and gaining influence in those communities to ensure great results. 2015 will be the year when companies either fully embrace data-driven PR and marketing or fall far behind.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. Marketing Analyst. Will a blog post go viral? Is a tweet less or more likely to work? Angie Goldman.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

DECEMBER 30, 2015

Everyone’s favorite blue bird is here to stay, so harness its power for your PR. Marketing Coordinator. cta] The post SHIFT Archives: The Best of Q3 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Amanda Loewy.

Twitter 74

Twitter Pitching Facebook Data 74

Prohibition

FEBRUARY 14, 2023

Tech PR can also help to differentiate a technology company from competitors, position them as a thought leader, and create a positive brand image. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

DECEMBER 31, 2015

Marketing Coordinator. cta] The post SHIFT Archives: The Best of Q4 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We’ve found out which key metrics can get you the budget you need. Savannah Whitman.

Measurement 60

Measurement Tools Agency Blogging 60

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Casey Egan. Account Executive.

Marketing 60

Marketing Technology B2C Data 60

Shift Communications

FEBRUARY 16, 2016

Marketing Coordinator. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Clever brands will choose the first option, and likely gain an advantage over those who cling to older, non-mobile conventions. Savannah Whitman. cta] The post How DOES Mobile Change The Brandscape?

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

FEBRUARY 17, 2016

Marketing Analyst, Marketing Technology. cta] The post Twitter’s New Algorithm appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Natalie Cullings.

Twitter 60

Twitter Analytics Data Technology 60