Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Brands must use personalized content marketing, communication, influencer marketing, and digital ad strategies to generate excitement around brands, announce new launches, and drive towards purchase.

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

We used to think we needed to exercise for an hour but have determined 30 minutes will suffice and give back time in our day to do more. Brands must use personalized content marketing, communication, influencer marketing, and digital ad strategies to generate excitement around brands, announce new launches, and drive towards purchase.

Retail 52

Retail Consumer Exercises Creativity 52

PR in High Definition

JUNE 25, 2020

The effect this has had is to require a major change in approach for most PR agencies and in-house teams. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right?

Exercises 71

Exercises Employee Social Media Communications 71

Sword and the Script

NOVEMBER 1, 2016

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

Marketing 60

Marketing Study Survey Content Marketing 60

Sword and the Script

JANUARY 3, 2017

That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. 4) What is your assessment of this trend toward content marketing ? “In

Journalism 62

Journalism Content Marketing Creativity Leadership 62

PR in High Definition

JUNE 25, 2020

The effect this has had is to require a major change in approach for most PR agencies and in-house teams. Content – Earlier during the pandemic, you’d be forgiven for thinking content marketing should take a backseat. After all, people don’t want to be marketed to at the moment, right?

Exercises 62

Exercises Employee Social Media Communications 62

Communications Conversations

JULY 19, 2018

But I see this as a positive, as it forces me to exercise and strengthen my influencer muscle like never before. I’ve learned that, in any industry that’s being disrupted by digital technologies (which is all of them, to varying degrees), it’s easy and natural to chase shiny toys, while neglecting leaking pipes.

Social Media 60

Social Media Media B2B Content Marketing 60

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). But you will be far more successful on the other side of completing this strategy exercise.

Blogging 69

Blogging Strategy How To Writing 69

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). But you will be far more successful on the other side of completing this strategy exercise.

Blogging 40

Blogging Strategy How To Writing 40

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Why clients hire agencies, consultants and freelancers: an extra pair of hands. B2B marketing would benefit by setting aside time and budget to amplify content.

B2B 122

B2B Marketing Survey Software 122

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. Daily intensive exercise. I had to carefully balance time building my platform online before the book launch with writing time, and both of those couldn’t infringe too heavily with client work for my consulting agency, Rock the Status Quo.

Writing 114

Writing Social Media SEO Blogging 114

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career.

How To 60

How To Software System Employee 60

Sword and the Script

SEPTEMBER 2, 2014

Steve has long been a believer “content marketing” even before the phrase gained the popularity it has today. The content marketing hype-cycle helped alert those asleep at the wheel that this was a requirement for doing business in an information (Google) age. I quit my job went to work at a PR agency.

Content Marketing 112

Content Marketing Mobile Google B2B 112