Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. Just creating content, whether textual or visual, is not enough if it does not resonate with your audience.

Infographics 120

Infographics eBook Content Marketing Video 120

Rock the Status Quo

MARCH 13, 2015

It’s also a powerful agency value-add Content marketing is expensive. If you’re an agency providing content marketing services, you probably invoice a fairly hefty dollar amount each month – or if you are the company, you’re investing significant budget. That’s it.

Agency 100

Agency Social Media Twitter Pinterest 100

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Plus, the agency gets bragging rights for making it happen. What’s the biggest challenge of this tactic?

Corporate 100

Corporate Leadership Brand Branding 100

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Demand generation content marketing for B2B high tech industry. Digital Marketing Agency. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

OCTOBER 16, 2017

For yet others, it’s as an agency owner and leader in the Twin Cities. But, from most accounts I’ve heard, Paul is one of a dwindling cadre of veteran agency leaders that is universally respected (people like Lynn Casey and Jorg Pierach also come to mind). Point being, many of us know Paul Maccabee.

Agency 113

Agency SEO Social Media Pinterest 113

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. SAP Chief Digital Officer Jonathan Becher particularly excels at both educating and entertaining content marketing pieces on LinkedIn. 5) Timing is everything.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

MaccaPR

APRIL 2, 2015

Be Seen on Pinterest. If you haven’t already, it’s time to claim a place for your brand on Pinterest. Nearly all pinners (98 percent, according to Peg Fitzpatrick) have tried something new that they saw on Pinterest. Marketers can''t argue with a statistic that incredible! What will lead them to your content?

Social Media 48

Social Media Pinterest Marketing Media 48

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. These are just a few of our favorites.

Blogging 52

Blogging Marketing Pinterest SEO 52

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

5W PR

FEBRUARY 20, 2019

Still, unless young millennials are your target market, you can probably forego adding this network to your social media plan. Pinterest : This network works best for businesses that thrive in specific niches, such as travel, food, beauty, health, and fashion. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

PR 20/20

JANUARY 3, 2019

How will you make your marketing program even savvier in 2019? We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. Catch up on what you missed before you set your marketing intentions. Best of luck in 2019! ??.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

JANUARY 9, 2018

Here’s an example: Use the headline for Twitter; include relevant hashtags; Cite interesting statistic for LinkedIn; Pull an insightful quote for Facebook; Post the image to Pinterest; ensure the description make sense. Can your agency bring big ideas and execute? Give our services a try. Talk to Us !

Media 120

Media B2B Groups Conference 120

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Thank you for making 2014 a great year - and here''s to an exciting 2015 filled with more lessons on hot PR and marketing topics!

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Landis PR

MAY 28, 2024

Key expertise of Scandinavian Communications An award-winning agency, Scandinavian Communications can help companies strengthen communication to leverage business in Scandinavian markets. million users (19% of population) 2022 Pinterest : 0.9 The most popular social media channels in Denmark Facebook : 3.9

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Shift Communications

SEPTEMBER 21, 2015

Knowing that the topic has trended upwards so strongly in the last month, a thought leader would naturally create more content on that topic and related topics. Instead of waiting for conversation on those topics, proactively create thinking and content so you can take the lead. Vice President, Marketing Technology.

Trends 60

Trends Pinterest Analysis Leadership 60

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? And then there’s the aggregation or curation component – what content will you seek out and share with your audience that isn’t produced by you?

Strategy 72

Strategy How To Measurement Analytics 72

Shift Communications

SEPTEMBER 3, 2015

The blog content is at the heart of your potential business, but that doesn’t mean you should skimp on beautification! Also consider adding buttons that direct to the blog’s social media – Facebook, Instagram, Twitter, and Pinterest are four great pillars. But that means you need to craft out content for those mediums, too.

Blogging 60

Blogging Pinterest Mobile Creativity 60

Journalistics

MARCH 2, 2013

Ideally, with agencies or larger organizations. Bonus points if you’re using emerging channels like Vine, Pinterest, Tumblr, or Snapchat – just a couple that is of particular importance at the moment. With this set of skills, it’s more important that you understand how to use the tools than the content you’ve shared here.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 71

Tools Blogging Pitching Google 71

Journalistics

JULY 3, 2013

If your organization has expanded its communication channels like most, an editorial calendar is a great way to plan all the content you will produce throughout the year – and to think through how to repurpose content across multiple channels to get more out of your efforts. I’m not a big fan of multiple calendars.

How To 52

How To Pinterest Resources Writing 52

Scott Public Relations

JULY 19, 2019

If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Buzzstream

DECEMBER 28, 2023

Best All-in-One Blogger Outreach Tool I’ve worked at agencies, worked with agencies, worked in-house, and hired freelancers for blog outreach help. BuzzStream – Prospecting, Emailing, Relationship Building, and Reporting BuzzStream is the best all-in-one blogger outreach tool for agencies, in-house teams, and freelancers.

Tools 62

Tools Blogging Pitching Google 62

Scott Public Relations

JULY 19, 2019

If you find that even the simple metrics are dropping, conduct an audit of your content to determine where an investment is needed to improve your content marketing bottom-line. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. BuzzSumo – Finding Existing Content With Social Shares Although social shares are not the same as backlinks, content with high social shares always has solid link potential when pitched for backlinks.

Tools 71

Tools SEO Analysis Google 71

Norton's Notes

SEPTEMBER 16, 2016

If working for an agency on behalf of a client, be sure to search high and wide for accounts on all platforms. That dormant Pinterest account with 12 followers that has been set up by a prior agency may be hard to find- but if it’s still out there, then it’s representing the brand!

Social Media 28

Social Media Pinterest Media Analytics 28

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. BuzzSumo – Finding Existing Content With Social Shares Although social shares are not the same as backlinks, content with high social shares always has solid link potential when pitched for backlinks.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. BuzzSumo – Finding Existing Content With Social Shares Although social shares are not the same as backlinks, content with high social shares always has solid link potential when pitched for backlinks.

Tools 62

Tools SEO Analysis Google 62

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Flatiron Communications

JANUARY 14, 2015

On the one hand, companies still crave and handsomely compensate their agencies for stories “placed” in mainstream media outlets. At the same time, we have many good reasons to rejoice as the practice of content marketing envelopes our industry. The Flack Content Marketing JOurnalism Media PR social media'

Media 28

Media Journalism Social Media Mobile 28

MaccaPR

JULY 23, 2014

A great deal of what''s circulated around the internet is someone else''s content. In fact, 80 percent of Pinterest pins are shared content (versus original). Video content can bring to life what can’t be shared in text. Leverage Pinterest. Source: BuzzFeed''s Pinterest ). Make it original.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Scott Public Relations

JULY 12, 2019

These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Insurance 40

Insurance Healthcare Insurance Pinterest 40

Scott Public Relations

JULY 12, 2019

These challenges from “ 3 approaches to revamping your content strategy ” can help set new expectations and reset your approach to content marketing. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40