Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

Agency 195

Agency Strategy Communications How To 195

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Content Marketing World. Dates: March 19, 2020. Location: New York, NY. Dates: March 13 – 22, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? We’d love to hear from you…. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. Kathy: In my opinion, Integrated Marketing as a function has morphed into Content Operations and Campaign Management.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post.

SEO 165

SEO Content Marketing Marketing Software 165

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. Did you know?

Technology 173

Technology Publicity Software Pitching 173

Agility PR Solutions

APRIL 25, 2023

The generative AI revolution spurred by ChatGPT looks to be the most disruptive marketing technology to arrive since the iPhone. Nearly 7 in 10 content marketers believe it will over the next five years appeared first on Agility PR Solutions.

Content Marketing 148

Content Marketing Marketing Technology Writing 148

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Have joint planning sessions.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Sword and the Script

MAY 30, 2017

The technology analyst firm Gartner recently weighed in on the difference between “content marketing” and “marketing content.”. Marketing content, according to Gartner, is “All content assets created by marketing teams.”. If one source doesn’t provide utility in content, another will.

Content Marketing 101

Content Marketing Marketing Enterprise Infographics 101

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. agency, media and. A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.

Travel 281

Travel Technology Conference LinkedIn 281

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR News: The Skinny. PR Daily News Feed. Don’t all PR people want to Help A Reporter Out? Let me know on Twitter @colleeno_pr.

Retail 320

Retail Healthcare Social Media Crisis Management 320

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

5W PR

MARCH 2, 2020

Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing. Why the contrast?

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Sword and the Script

JUNE 13, 2017

The recent commentary on content marketing by Gartner Research may have given B2B tech marketers motivation to reconsider the concept. Every B2B tech marketer is familiar with the analyst firm because of the implication the four corners of one certain magical graphical quad chart can have on a short list of vendors.

Content Marketing 88

Content Marketing Marketing B2B Analytics 88

ImPRessions - Crenshaw Communications

MAY 20, 2020

In the fast-paced climate of a PR agency, to-do lists are essential. For content marketers, Hubspot or a competitor is a must-have. For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Sword and the Script

FEBRUARY 26, 2019

This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. This is why PR is well suited to figure that out and because of the experience working with editorial contacts and content. Myth 2: Content marketing doesn’t yield credibility.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything. PR lets you play with the big boys.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years. Earned media isn’t going away any time soon, but in recent years, social platforms have dominated.

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Cision

AUGUST 23, 2017

For example, companies such as Crowd Emotion are using emotional detection technology that combines algorithms and a webcam to understand facial expressions. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality.

Software 159

Software Pitching SEO Tools 159

5W PR

OCTOBER 14, 2024

In the fiercely competitive B2B technology landscape, distinguishing a company from the crowd is crucial for success. Content Marketing Creating high-quality content, such as blog posts, whitepapers, and case studies, positions companies as thought leaders. This is a strategy that attracts organic website traffic.

B2B 78

B2B Company Publicity Media Training 78

Cision

JANUARY 3, 2018

The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms. Know that there are tools that solve the content and earned media measurement challenge. So what’s the solution?

Measurement 225

Measurement Tools eBook Content Marketing 225

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 118

Agency Trends Marketing Survey 118

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media? Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell. A Call To Action, or CTA, can exist in nearly any type of content but it’s worth calling out because it is essential to achieving content marketing goals. Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 1) Hands on marketing leadership.

Content Marketing 80

Content Marketing B2B Marketing Leadership 80

Remote PR Jobs

JULY 19, 2024

Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. These events are often attended by business owners, marketing managers, and other decision-makers who might need PR services.

Case Study 227

Case Study Conference Local Trade Shows 227

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. 8 Innovations in Public Relations Technology to Watch.

Blogging 160

Blogging Software Google Content Marketing 160

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Flack's Revenge

FEBRUARY 12, 2020

It is also true that in PR you’ve got to pay someone, even if this means salaries or an agency fee. The growth in content marketing and paid media options add to the confusion. Hire an agency or in-house talent with knowledge in your space – those that can help you avoid wasted time and money and maximize your PR spend.

Content Marketing 194

Content Marketing B2B Analytics Agency 194

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. Especially (sadly) on the agency side.

Social Media 84

Social Media Technology Tools Trends 84

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 213

Marketing Content Marketing Data Social Media 213

Communications Conversations

NOVEMBER 10, 2014

This would save me–and vendors and agencies, in general–A LOT of time! Technology Tools content marketing content strategy wordsmith wordsmith content wordsmith content marketing wordsmith robot' Monthly reporting 101. But you know what? But, they’re a good start.

Corporate 146

Corporate Communications Tools Content Marketing 146

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). Looking for a content marketing agency partner that can both. Opt-in advertising sounds to me like it falls somewhere between content marketing and product placement. The post Did Outbrain Try to Pitch Content Marketing at Cannes?

Content Marketing 67

Content Marketing Pitching Marketing Advertising 67