Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

Wadds Inc.

JANUARY 31, 2024

supports creative agencies with company direction and differentiated propositions. Busy creative agency owners have many competing priorities, and sometimes, regular board meetings can be the (wrong) thing to drop off the list.

Creativity 52

Creativity Meeting Agency Policies 52

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

Agency 107

Agency Automotive Engineering Education 107

Stern + Associates

AUGUST 25, 2023

Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task. Considering the following tips will help you find the public relations agency that fits your business. However, this is rarely the case in real life.

Agency 62

Agency Publicity Measurement Strategy 62

PRSay

JUNE 24, 2024

Half of respondents say insufficient financial and personnel resources are their biggest challenges. At agencies, the average salary is $90,000, while at brands, the average PR position pays $110,000. About half of PR professionals say the time they spend on internal communications stays the same or increases.

Study 152

Study Survey Pitching Resources 152

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

Reputation 158

Reputation Corporate Policies Ethics 158

5W PR

MARCH 28, 2024

Financial public relations isn’t just a fancy accessory here, but a vital tool for steering through this complex landscape. But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena.

Company 78

Company Publicity Financial Crisis Communications 78

PRSay

FEBRUARY 2, 2024

Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. Brands have attempted to adapt their corporate social responsibility (CSR) efforts to suit their audiences’ varying opinions on controversial issues. CSR stresses quality over quantity.

Trends 184

Trends Video B2C Measurement 184

PRSay

JUNE 4, 2024

At the corporate level, it looks like the insurance company that offers equal benefits and access to promotions to every employee and that doesn’t just have an LGBTQ ERG, but actually listens to and acts on its recommendations. And it acts like the straight U.S. Ben Finzel is president of RENEW PR in Washington, D.C,

Government 209

Government Employee Insurance Insurance 209

Bianchi Biz Blog

OCTOBER 28, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business environment in Mexico Mexico holds a strategic position as the economic and financial hub of Latin America, offering unique business opportunities. Corporate events.

Marketing 87

Marketing Crisis Local Internal 87

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Some of the pressure we encounter in PR is preventable, however.

Publicity 334

Publicity How To Agency Product Launch 334

Reputation Us

MAY 15, 2024

This five-part series delves into the key areas where the concrete value of managing your reputation has clear business and financial benefits. Employee turnover is financially burdensome and can be detrimental to your company’s reputation. A solid reputation reduces the cost of turnover. How much does this amount to?

Reputation 78

Reputation Financial Employee Survey 78

Reputation Us

OCTOBER 23, 2023

” OVERVIEW During legal proceedings—whether on the plaintiff or defense side—corporate reputations are on the line. RepUs enhances, advances, and protects corporate reputations while collaborating with lawyers.

Reputation 88

Reputation Publicity Education Corporate 88

Wadds Inc.

FEBRUARY 8, 2023

You could drive an oil tanker in the say-do gap between the corporate communication from both oil & gas and energy companies and their behaviour. The UK’s two biggest oil & gas producers BP and Shell have both announced record financial results in the past two weeks. It makes sense.

Publicity 98

Publicity Communications Energy Financial 98

Stephen Waddington

FEBRUARY 15, 2022

We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations. There are different priorities for corporate and financial public relations relative to consumer and trade public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 79

Corporate Airlines How To Crisis 79

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. They equip non-profits with the financial backing they need to further their mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

Presspage

JULY 24, 2024

The future of corporate communication The corporate communication job description is changing – and PR makes up just one component of the daily work routine. That being said, creating formal processes to encourage collaboration between corporate comms professionals and marketers remains difficult.

Marketing 78

Marketing Corporate Reputation Storytelling 78

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. The HBR co-authors divided corporate behavior in an economic downturn into four groups, from most reactive (“preventive-focused”) to an “optimal combination” of offensive and defensive strategies. Defensive strategies don’t pay.

Comparison 296

Comparison Advertising Advertising Reputation 296

The Hoffman Agency

OCTOBER 27, 2024

Ecosystems such as the Hong Kong Science and Technology Parks Corporation (HKSTP) bring Hong Kong closer to innovation in the Greater Bay Area and globally. Full disclosure: HKSTP is a client of The Hoffman Agency.) Fintech and AI at the core Technology offers a platform for Hong Kong to expand its role as a financial leader.

Banking 36

Banking Local Technology Government 36

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Then the economy changed.

Agency 92

Agency Trends Marketing Survey 92

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. For creative marketing agencies, CSR often takes the form of pro-bono services.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

ImPRessions - Crenshaw Communications

JUNE 17, 2022

At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. So does The PR Council, whose corporate members must certify that they will abide by its statement of principles. PRSA has a code of ethics.

Ethics 182

Ethics Reputation Corporate Industry 182

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Key expertise of Integrate Communications We have branding, B2B and corporate PR as major expertise in tech, automobile and food industries.

Marketing 105

Marketing Newspapers Print Corporate 105

Shift Communications

MAY 26, 2022

By Sarah Babbitt, VP, Agency Marketing. The corporate narrative and expression of it remains mission critical, perhaps more than ever. From a financial lens, make the growth (and growth potential) story bulletproof. VC firms and accelerators are warning portfolio companies of tough times to come.

Employee 88

Employee Case Study Corporate Trends 88

Stephen Waddington

NOVEMBER 1, 2021

Agency initiatives and new roles appear daily in industry publications. Like previous corporate booms it’s characterised by a rush of talent with varying levels of credentials, seeking to capitalise on the demand for professional services. Our systems of corporate governance need urgent reform to account for the environment.

Government 131

Government System Crisis Corporate 131

Shift Communications

JUNE 28, 2017

Investor relations (or IR) is a specific sub-discipline of public relations that revolves around how a company communicates with investors, shareholders, government authorities, and the financial community. release financial information (one of the most common uses of the press release today) to the investor community.

Financial 92

Financial Government Corporate Community 92

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Pitching 205

Pitching Agency Internal International 205

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Deirdre Breakenridge

DECEMBER 12, 2017

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. ” Twitter enables you to search colleagues, companies of all sizes, agencies, consultancies, well-known people, research topic keywords or hashtags to find conversations about breaking news, interests, and business topics on just about any subject.

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Twitter Software Retail Agency 208

Sword and the Script

JUNE 18, 2024

It was a long-time client of my employer, a PR agency, and as such, I also represented one of their startup portfolio companies. At the same time, many are struggling with corporate real estate leases, even as their offices remain largely vacant. That number is used in financial markets to determine the “ risk-free ” rate.

B2B 131

B2B Government SMB Real Estate 131

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? First rule…keep it simple.

Financial 120

Financial Corporate B2B Film 120

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60